The document is a summary of a brand redesign project for Orville Redenbacher's Popcorn. The objective was to maintain the brand's leadership position by strengthening the consumer experience. The obstacle was to better communicate the brand's healthy benefits and improve how easy it was to find in stores. The actions taken were to develop visual designs that communicated the inherent goodness and bold flavors of Orville popcorn. The results were quantitative data showing dramatically improved perceptions of the popcorn being natural and fresh, and findability scores in stores improved by over one second compared to the previous packaging.