Business

2. Detailing Guidelines
This time we are going to compare two Oranges.
One is just a normal one in general color while the
other one is Red inside (famous Khan Pur Special
Red Blood Kinnu)
Purpose is to Stamp the concept in the Doctors
mind that all the NSAIDs look similar apparently
but Different indigenously.

3. Opening:
Doctor, there are many things around us which
seems APPARENTLY Similar but only the vigilant
can differentiate as it may be INDIGENOUSLY
DIFFERENT. Here you can see two oranges which
seem APPARENTLY Similar but (Slides the die cut
out) they are INDIGENOUSLY (Pause) different.
Likewise doctor when it comes to NSAIDs, there
are hundreds of brands available in the market
which may seem apparently similar but they are
indigenously different – when you look for fine
details. Doctor, YOU can better differentiate the
Superiority Uniqueness because of distinct
advantages. Doctor, to share How Brexin is
superior, Different and Unique among the
Hundreds of NSAIDs. (Pause) I am seeking few of
your valuable minutes.

4. Slide 1
Doctor, Brexin is different & unique
because, Brexin is being manufactured in
Italy at state-of-the-art manufacturing
facility. Doctor, BREXIN is the only NSAID
Brand available in Pakistan endorsed by
European Medicines Agency & ensuring
European Made Quality & Standard.

5. Slide 2
Doctor, Brexin is unique because Brexin is based on
state-of-the-art technologies lyophilization and Host
Guest Complexation.
Doctor, Lyophilization is an expensive technology in
which water molecules are removed by the process of
sublimation thus making the tablet highly porous in
its structure. Due to Lyophilization Brexin offers
fastest disintegration and dissolution lading to
complete solubility in a flash.
Host Guest Complexation is a noble prize-winning
technology. Because of Host Guest Complexation,
Brexin offers No Crystals but Millions of free
molecules of Piroxicam. That ultimately leads to quick
absorption, Prompt Bioavailability and higher plasma
levels. Offering Fastest and Strongest analgesic effect
to the patient.

6. Slide 3
Doctor, Brexin ensures Fastest and
strongest pain relief in rheumatic and
traumatic pain of various origin. Doctor, In
a multicenter clinical study 3,729 patients
treated with Brexin 20mg once daily for 7
days in the treatment of traumatic
pathologies; acute musculoskeletal
conditions, soft tissue contusions and post
trauma pain that require anti-
inflammatory, analgesic therapy. Doctor,
both physician and patients assessed
reduction in pain intensity as excellent or
good in 94% cases.

7. Slide 4
Doctor, In another clinical study, BREXIN
was compared with Piroxicam
intramuscular. The results showed that a
higher percentage of patients treated with
BREXIN were pain-free compared to
patients treated with Piroxicam
intramuscular. Doctor, here you can see
Brexin showed more rapid analgesic anti
inflammatory action in patients with acute
musculoskeletal and articular pain as
compared to piroxicam intramuscular

8. Slide 5
Doctor, Brexin offers injectable
potency in oral form. In another
clinical study, BREXIN was compared
with Piroxicam intramuscular. The
results showed that a higher
percentage of patients treated with
BREXIN were pain-free compared to
patients treated with Piroxicam
intramuscular. Doctor, here you can
see Brexin showed more rapid
analgesic anti-inflammatory action in
patients with acute musculoskeletal
and articular pain as compared to
piroxicam intramuscular.

9. Slide 6
Doctor, along with excellent results in
acute pain, BREXIN also ensures
remarkable efficacy in Chronic
Rheumatic Pain. Doctor, Results of a
clinical study showed that functional
limitation and quality of life improved
significantly with BREXIN in the long-
term treatment for six months. Doctor,
there was remarkable reduction of pain
on pressure, pain on movement,
spontaneous pain and joint swelling.
Doctor, Therefore, BREXIN becomes the
suitable choice of NSAID for the long-
term treatment of Rheumatic diseases.

10. Slide 7
Doctor, according to Prof. of Clinical and
experimental medicine, university of Parma, Dr.
Carmelo Scarpignato “Brexin has been used in
Europe and north America for over 25 years.
Doctor, preclinical and clinical pharmacology of
Brexin show that β cyclodextrine inclusion
complex of piroxicam is better tolerated from
the upper GI tract than plan piroxicam while
retaining all the analgesic and anti-inflammatory
properties of the parent compound. Doctor,
Brexin is endowed with quick absorption rate
which translate into faster action of analgesic
activity and effect confirmed in several clinical
studies.

11. Slide 8
Doctor, Brexin ensures fastest
disintegration & dissolution leading to
complete solubility leading to rapid
absorption resulting in prompt and higher
plasma levels ensuring fastest and
strongest analgesia with prolonged anti-
inflammatory effect along with excellent
gastrointestinal safety profile.

12. Slide 8:
Doctor, BREXIN the globally trusted NSAID Brand
in Pakistan, ensuring FASTEST PAIN RELIEF due to
FASTEST and STRONGEST ANALGESIC, Potent
anti-inflammatory effect along with excellent
gastrointestinal safety. Doctor, BREXIN the
globally trusted NSAID brand in Pakistan with over
30 years of trust and confidence of millions of
HCPs benefits billions of patients all over the globe
Doctor, BREXIN the globally trusted NSAID Brand
in Pakistan being manufactured in Italy with
unmatched EMA Approved European Quality
Standard.

13. Closing
Doctor Keeping in view these matchless
advantages of BREXIN in acute and chronic
painful & inflammatory conditions, I am
confident that your next coming patient
would get the benefit of Brexin.
Doctor, May I be Confident?