FlexEze is a natural, drug-free heat therapy product for pain relief that is clinically proven and the #1 hospital brand in Australia. Multiple studies have shown FlexEze's continuous low-level heat therapy through patches and wraps to be superior to drugs like paracetamol and ibuprofen for back pain relief, with no side effects. FlexEze provides 12 hours of heat activation through an exothermic reaction and is recommended by pain experts as a first-line defense for back pain management.

1. FLEXEZE
HEAT WRAP THERAPY
DRUG FREE PAIN
RELIEF
AUSTRALIA’S #1 HOSPITAL BRAND
WWW.FLEXEZE.COM.AU

2. PAIN - THE
OPPORTUNIT
Y • Pain Relief - $700 million Market
• Back Pain
• Costs Australia $9 Billion annually
• Accounts for 15% of all Doctor Visits
• 80% of population experience back
pain
• Analgesics- Declining Public Confidence
• Side effects: paracetamol, NSAID’s
• Recall eg. VIOXX

3. • Natural/Drug Free Products – $2 Billion market
• 70% of Australians use complementary Medicine
• Many Consumers will suffer with mild pain rather than
take drugs
• Clinically PROVEN Drug FREE solutions are needed

4. FLEXEZE
CLINICAL
RESEARCH
MULTIPLE STUDIES ON LOW LEVEL CONTINUOUS HEAT WRAP THERAPY
RCT studies in PDF downloadable at
www.flexeze.com.au

5. FLEXEZE
A NEW APPROACH
• Studies Confirm - Continuous (> 8hrs) Low Level
continuous heat reduces:
• Back Pain – Spine 2002. Spine 2005
• Period Pain – J. Rep Med 2004
• Wrist Pain – Arch Phys Med Reha 2004

6. FLEXEZE
HEAT THERAPY WORKS WITH NO SIDE
EFFECTS
• Continuous Low Level Heat is superior to drugs
“Continuous low level heat was superior to both
Paracetamol and ibuprofen for treating Back Pain”
Spine 2002:27:1012-1017
• Pain relief is long lasting (> 48 hours) with faster
recovery when combined with exercise Spine 2005: 5
395- 403

7. 52%
34%
55%
48%
0%
10%
20%
30%
40%
50%
60%
Pain Relief Day 1 Pain Relief Day4 Muscle Stiffness Flexibility
Superiority of Heat Therapy Compared to PARACETAMOL
(Spine 2002 - Study of 371 Patients)

8. 33%
55%
23%
71%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Pain Relief Day 1 Pain Relief Day4 Muscle Stiffness Flexibility
Superiority of Heat Therapy Compared to IBUPROFEN
(Spine 2002 - Study of 371 Patients)

10. Flexeze is a Natural drug free pain relief product
Heat patch contains iron powder, charcoal and salt
Clinically proven in multiple studies
TGA registered medical device
Activates upon air exposure providing 12 hours of
continuous heat therapy
Process is exothermic “rusting” oxidation of iron

11. HEAT THERAPY
MODE OF
ACTION
• Heat reduces pain by
Blocking transmission of pain impulses in the
nervous system gate control mechanism
•Heat for longer than 40 mins stimulates PAG to
reduced pain by inhibition of descending pathways
•Dissipating pain chemicals by increasing blood flow
•Current Treatments limited by short acting and
impractical use of Wheat Bags and Hot Water
Bottles with fire/cross infection and burns risks
•Capsicum patches that chemically irritate
thermoreceptors in the skin

12. FLEXEZE
HEAT
THERAPY
• Suitable for:
• Muscle tightness and
soreness
• Menstrual Pain and Cramps
• Arthritic Joints
• Back pain

13. FLEXEZE A
NEW
APPROACH
TO BACK
PAIN
MANAGEMEN
T
• Continuous Ambulatory HEAT Therapy is
a new pain treatment option
• Pain relief while maintaining normal daily
activity – no wheat bags or water bottles
• FlexEze Heat Patches – 12 Hour Heat
Therapy in a convenient delivery system
• Paracetamol studies show it’s no better
than placebo for back pain
• FlexEze is a first line defence for back
pain recommendation by pharmacy

14. Australia’s leading back pain researcher Professor
Chris Maher of the George Institute at Sydney
University Medical School quoted at 2011 Annual
Pharmacy Conference.
Professor Maher said “first line advice for those with
non-specific low back pain should be contingent
paracetamol plus advice. This could then be
followed by NSAIDS or muscle relaxants, or by
recommendation for a physical therapy such as
spinal manipulation or Heat Wrap Therapy”.
WHAT DO BACK PAIN EXPERTS RECOMMEND TO PHARMACISTS?

15. FLEXEZE
HEAT
PATCH
• Safe, natural soothing, pain relief
• 12 Hour pain relief
• Self adhesive thin & discreet
• Use with Heat wrap for overnight
treatment

16. FLEXEZE
HEAT
WRAP • Combine with Heat Patches
• Overnight heat therapy
• Ideal for Sensitive Skin
• Use on multiple joints
• Undetectable under clothing
• Reusable light weight

18. A BRIDGE TO PHARMACY
• Building a bridge from hospitals and health professionals into
pharmacy
• Patients trust brands used in hospital and by health
professionals then will seek that brand in pharmacy
• Physiotherapists/Chiropractors/Osteopaths in private practice
use and recommend FlexEze everyday nationally
• Private practice patients will seek FlexEze in pharmacy as they
trust the brands used by their health professionals