1. Jones Pure Cane Soda
International Expansion

2. Jones Soda
● Cane sugar instead of high fructose corn syrup (HFCS)
● Many unusual flavors
● Customized bottles
Jones Pure Cane Cola
Soda

3. Screening Criteria
● Size of carbonates market
● Similarities to the US market
o Celebrities with followers
o Social media and cell phone use
● Population aged 12-24
● Disposable incomes over $10/day

4. China
● Economy and Market Potential
● Political and Legal Forces
● Competition
● Social Factors and Culture

5. Vietnam

6. Nigeria
● Economy
Debt, Exports, Future forecast
● Population
Target population rising
● Income Distribution
Disparity between North and South

7. Country Selection
● Large target demographic
● Celebrities with followers
● Large smartphone adoption
China - Most similar to the successful US
marketing mix

8. Target Market Segment
● Demographics
Age and disposable income
● Psychographics
Consumer pop culture
● Benefit
Custom photographs

9. Product Positioning

10. Marketing Mix
● Promotion
o Adapt product name
o Celebrity product placement
o Custom Photos
● Pricing
o Premium compared to
competitors
o Health and social benefits

11. Final Recommendations
China market