Did You Know About the Power Words that Convert Like Crazy?

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2. Whether you're a marketer, a
copywriter, a journalist, a
scriptwriter, or a sotoryteller,
you need to know what the
heck these power words are.

3. Let’s take a look at some of them in an
example from the great Winston Churchill:
We have before us an ordeal of the most
grievous kind. We have before us many, many
long months of struggle and of suffering. You
ask, what is our policy? I can say: It is to wage
war, by sea, land and air, with all our might and
with all the strength that God can give us; to
wage war against a monstrous tyranny, never
surpassed in the dark, lamentable catalogue of
human crime. That is our policy. You ask, what
is our aim? I can answer in one word: It is
victory, victory at all costs, victory in spite of all
terror, victory, however long and hard the road
may be; for without victory, there is no survival.

4. See how Winston Churchill seems
to have consciously used emotional
words that are packed with persua-
sion. These are called power words.
.... Words that make you feel inspired,
scared, encouraged, aroused, angry,
greedy, safe, or curious.

5. So…
Here's a quick list of power words to
help you give your writing (and story)
a good punch.
Skillful writers, marketers, speakers,
novelists, and storytellers know how
to draw the audience from one
emotion to another. And the way they
do it is by sprinkling their speeches
with carefully-chosen power words.

6. “Fear” Power Words
Agony Crazy Epidemic
Apocalypse Cripple Lurking
Assault Crisis Massacre
Beware Danger Nightmare
Blinded Dark Panic
Blood Deadly Risky
Blunder Death Shatter
Bomb Destroy Toxic
Catastrophe Devastating Vaporize
Caution Frantic Warning
Corpse Horrific Cringeworthy

7. “Encouragement” PWs
Amazing Glorious Seize
Awe-inspiring Heart Spectacular
Agony Hope Staggering
Badass Jaw-dropping Terrific
Breathtaking Jubilant Triumphant
Colossal Life-changing Unbeatable
Delight Miracle Unique
Dominate Noble Valor
Epic Phenomenal Victory
Eye-opening Prevail Win
Ferocious Remarkable Wonderful

8. “Anger” Power Words
Abhorrent Hate Pesky
Ass kicking Infuriating Pissed off
Barbaric Jackass Preposterous
Big mouth Knock out Repugnant
Bully Lies Rude
Cheat Loser Agony
Clown Monster Sick and tired
Debase Nasty Smash
Disgusting Nazi Trash
Full of sh*t Obnoxious Useless
Gross Pain in the ass Vicious

9. “Safety” Power Words
Authentic Official Track record
Backed Permanent Worldwide
Bankable Proven Bona fide
Certified Refund Genuine
Endorsed Reliable Authoritative
Foolproof Rock-solid Accredited
Guaranteed Sure-fire Dependable
Legitimate Accredited Approved
Money-back Case study Expert
No obligation Verify Best-selling
No risk Don’t worry Scientifically

10. “Forbidden” PWs
Backdoor Classified Bizarre
Banned Agony Elusive
Black Market Confessions Insane
Censored Controversial Myths
Ridiculous Cover-up On the QT
Shocking Hush-hush Privy
Spoiler Little-known Psycho
Top secret Lost Strange
Unexplored Off-limits Underground
Unheard of Private Unexpected
Wacky Sealed Ssshhh!!!
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@virrgotech
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