Follow these essential principles if you're a designer.

1. BASIC
PRINCIPLES OF
GRAPHIC
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2. 02
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Alignment
creates a
sharper and
more unified
design.
Having a strong point
of alignment within
design allows our eyes
to seamlessly flow
through the visual
message.

3. Repetition strengthens
a design by tying
together otherwise
separate parts, and
as a result, creates
associations.
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4. To create emphasis
and guide users
where to look first.
For contrast to
work, it must be
strong and obvious.
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5. Hierarchy creates a visual organisation. It gives the
reader an idea of where to begin and finish
reading. Each element that is part of the
design can be given a ranking of priority.
E.g. Headline, Subhead, Image,
CTA , and Body Copy, etc.
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6. Balance provides stability
and structure to a design,
either through symmetry or ten-
sion of elements. It‘s the weight
distributed on the page by the
right placement of elements.
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