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Revenue opportunities in the
management of healthcare data deluge
Healthcare data is hard to deal with and
getting even harder and more expensive
By Shahid N. Shah, CEO
NETSPECTIVE

Who is Shahid?
•
•
•

•

20+ years of software engineering and multidiscipline complex IT implementations (Gov.,
defense, health, finance, insurance)
12+ years of healthcare IT and medical
devices experience (blog at
http://healthcareguy.com)
15+ years of technology management
experience (government, non-profit,
commercial)
10+ years as architect, engineer, and
implementation manager on various EMR
and EHR initiatives (commercial and nonprofit)

www.netspective.com

Author of Chapter 13, “You’re
the CIO of your Own Office”
2
NETSPECTIVE

What’s this talk about?
Background
•
•

•

Healthcare data is going from hard
to nearly impossible to manage.
Applications come and go, data lives
forever.
Data integration is notoriously
difficult, even in the best of
circumstances, and requires
sophisticated tools and attention to
detail.

www.netspective.com

Key takeaways
•
•

New techniques are needed to store
and manage healthcare data.
He who has, integrates, and uses
data wins in the end.

3
Users’ expectations about the availability of data are increasing

Without data, users can’t do their jobs
NETSPECTIVE

Data is in the news for good reason
Data matters more than ever

www.netspective.com

Providers have lots of it

5
NETSPECTIVE

What users want vs. what they’re offered
Data visualization requires integration and aggregation

What’s being offered to users

www.netspective.com

What users really want

6
NETSPECTIVE

Data is key for move from FFS to ACOs
Integrated and aggregated data is the only way to get to ACOs and PCMHs

The business needs

The technology strategy

• Quality and performance
metrics
• Patient stratification
• Care coordination
• Population management
• Surveys and other directfrom-patient data collection
• Evidence-based surveillance

•
•
•
•
•
•
•
•

www.netspective.com

Aggregated patient registries
Data warehouse / repository
Rules engines
Expert systems
Reporting tools
Dashboarding engines
Remote monitoring
Social engagement portal for
patient/family
7
NETSPECTIVE

Data is getting more sophisticated
Social Interactions
Biosensors

Economics

Phenotypics

Since 1970,
pennies per
patient

Since 1980s,
pennies per
patient

• Business focused data
• Retrospective
• Built on fee for service models
• Inward looking and not focused
on clinical benefits

www.netspective.com

• Must be continuously collected
• Mostly Retrospective
• Useful for population health
• Part digital, mostly analog
• Family History is hard

Genomics
Since 2000s,
started at $100k
per patient, <$1k
soon

• Can be collected infrequently
• Personalized
• Prospective
• Potentially predictive
• Digital
• Family history is easy

Proteomics
Emerging

• Must be continuously collected
• Difficult today, easier tomorrow
• Super-personalized
• Prospective
• Predictive

8
NETSPECTIVE

Data needs to be highly available
• Simplify & Unify: Create innovative techniques to capture clinical
data as a byproduct of care instead of specific documentation
entered by practitioners.
• Embrace, Adopt, Extend: Take data being created by vendors
systems (medical devices, labs, etc.), add value by repurposing
and aggregating it.
Operational
Operational
Systems
Systems

Data

Analytical
Systems

Feedback Loop:
Analytics must create new insight (such as patient value and safety prediction)
and feed it back to the operational systems (the applications)
www.netspective.com

9
NETSPECTIVE

Data accessibility issues
Lack of Financial Data
Interchange

Lack of Clinical Data
Interchange

• Extended days sales outstanding
• Difficulty in following up with rejected
claims
• Reduced collections

• Inability to use data for patient care
improvements
• Difficulty using data for marketing
• Lag in regulatory or MU reporting

Lack of Document
Interchange
• Requires fax or other document
sharing
• Adds costs, reduces operational
efficiency

www.netspective.com

10
Storing data long-term and keeping it accessible is not easy

Health data management is tough
NETSPECTIVE

Debunking data myths
Myth
•

•
•
•
•

I already know how to acquire the data
I need
Extracting, transforming, and loading
(ETLing) data is a “solved” problem
I only have a few systems to integrate
I know all my data formats
I know where all my data is and most
of it is valid

Truth
•

•
•
•
•
•

www.netspective.com

Data acquisition protocols are wide
and varied
ETL grows more and more difficult as
the number of systems to integrate
increases
There are actually hundreds of systems
There are dozens of formats you’re
not aware of
Lots of data is missing and data quality
is poor
Tons of undocumented databases and
sources

12
NETSPECTIVE

Data is hidden everywhere

Patient Education,
Calculators, Widgets,
Content
Management

www.netspective.com

Clinical trials data
(failed or successful)

Secure Social Patient
Relationship
Management (PRM)

Patient
Communications,
SMS, IM, E-mail,
Voice, and Telehealth

Blue Button, HL7,
X.12, HIEs, EHR, and
HealthVault
Integration

E-commerce, Ads,
Subscriptions, and
Activity-based Billing

Accountable Care,
Patient Care
Continuity and
Coordination

Patient Family and
Community
Engagement

Excel files, Word
documents, and
Access database

Patient Consent,
Permissions, and
Disclosure
Management

13
NETSPECTIVE

System have different storage needs
Clinical systems

Consumer and
patient health
systems

Core transaction
systems

Decision
support systems
(DSS and CPOE)

Electronic
medical record
(EMR)

Managed care
systems

Medical
management
systems

Materials
management
systems

Clinical data
repository

Patient
relationship
management

Imaging

Integrated
medical devices

Clinical trials
systems

Telemedicine
systems

Workflow
technologies

Work force
enabling
technologies

www.netspective.com

14
NETSPECTIVE

Unstructured patient data sources
Patient

Source

Self reported by
patient

Health
Professional
Observations by
HCP

Labs &
Diagnostics
Computed from
specimens

Errors

High

Medium

Slow

Slow

Low

Medium

Megabytes

Megabytes

Megabytes

Data type

PDFs, images

PDFs, images

PDFs, images

Availability

Common

Common

Common

Computed from
specimens

High

Data size

Computed realtime from patient

Medium

Reliability

Biomarkers /
Genetics

Low

Time

Medical Devices

www.netspective.com

Uncommon

Uncommon

15
NETSPECTIVE

Structured patient data sources
Patient

Source

Self reported by
patient

Health
Professional
Observations by
HCP

Labs &
Diagnostics
Specimens

Medical Devices
Real-time from
patient

Biomarkers /
Genetics
Specimens

Errors

High

Medium

Low

Low

Low

Time

Slow

Slow

Medium

Fast

Slow

Reliability

Low

Medium

High

High

High

Kilobytes

Kilobytes

Kilobytes

Megabytes

Gigabytes

Gigabytes

Gigabytes

Uncommon

Uncommon

Discrete size
Streaming size
Availability

www.netspective.com

Uncommon

Common

Somewhat
Common

16
NETSPECTIVE

Application focus is biggest mistake
Application-focused IT instead of Data-focused IT is causing business problems.
Silos of information exist across
groups (duplication, little sharing)

Clinical
Apps

Billing
Apps

Lab
Apps

Other
Apps

Healthcare Provider Systems

Patient
Apps

Partner Systems

Poor data integration across
application bases
www.netspective.com

17
NETSPECTIVE

The Strategy: Modernize Integration
Need to get existing applications to share data through modern integration
techniques

Clinical
Apps
NCI
App

Billing
Apps

Lab
Other
Apps
Apps
NEI
App
Healthcare Provider Systems

Patient
Apps
NHLBI
App

Partner Systems

Master Data Management, Entity Resolution, and Data Integration
Improved integration by services
that can communicate between applications
www.netspective.com

18
The Do’s and Don’ts of Data Storage
NETSPECTIVE

Don’t try to do it all in one step
Utilize and Enhance
Analyze & Predict

Match & Link
Transform
Transport
www.netspective.com

Once we have predictive and analytics available we can use
the information back within our applications or just for
dashboards/reports.

As soon as data has been matched and linked we can start using it
for analytics and prediction.

Depending on the complexity of information identifiers and other important
data may need to be matched and linked across applications. This is where
we manage data quality.

Once an application can send and receive information , it needs to transform it into a
manner it can understand. This means structural, format, and units may need to be
translated.

Getting the data from one application to another is the first problem to solve. SOA, ETL, huband-spoke and other mechanisms can be a good start.
20
NETSPECTIVE

Ensure transport flexibility
Hospital or Cloud
Development

TCP, HTTPS, SOAP, REST
HTTP, SFTP, SCP, MLLP
SMTP, XMPP

Vendors & Partners
VPN

Services

Remote
Center

Apps

Apps

Registry

MQs

Services

HTTPS, REST, SOAP
SFTP, SCP, MLLP
SMTP, XMPP, TCP

Embeddable Integration Backbone

Central
DB

Security

www.netspective.com

Service
DB

Management
Services

Firewall

App
DB

21
NETSPECTIVE

Don’t limit the format types
HL7

HL7 RIM

CDISC

Excel, CSV

Access,
SQL

SEND

CCD

CCR

RDF, RDFa
www.netspective.com

ATOM Pub

X.12
22
NETSPECTIVE

Choose tools that can do it all
Connect

Collect &
Cleanse

Exchange

Standardize
(Map & Link)

Federate

Store

Analyze

Report

Secure

www.netspective.com

Audit

Guarantee
HIPAA
Compliance
23
NETSPECTIVE

Don’t start without a plan
Outcome

Gather Data
Interchange
Requirements

Select and
Deploy the
right tools

Create Data
Interchange
Connection
Points

Ability to connect
multiple systems
without each
system knowing
about each other
Allows you to reduce costs, increase
revenues, & improve care by having
faster and more comprehensive
access to data.

www.netspective.com

24
NETSPECTIVE

Don’t move without success criteria

Goals

Senior executives finalize the definition of
the success criteria and list of target
financial and clinical systems that need to
be integrated.

Integration engineers analyze, gather, and
document the technical connection points.

25www.netspective.com

Requirements

Business analysts catalog the data
origination sources and destination sinks.

Result

PLAN

Create an
executable data
integration plan

25
NETSPECTIVE

Choosing the right tool is the key

Senior integration engineers
install tools and experiment with
external systems.
www.netspective.com

Result

Experiment

Senior integration engineers
install tools and experiment with
internal systems.

Goals

Senior architect uses the data
integration plan to select a vendor
and create a deployment strategy.

Tool Ready to Use

Begin using tool
for financial data
and when
successful move
to clinical data
26
NETSPECTIVE

Decouple your systems
Formats

Senior architect uses data sources
catalog to decide on adapters, protocols,
and formats for data exchange

Result

Programmers write custom adapters for
non-standard protocols and formats

Code
Programmers start wiring up near-,
medium-, and long-term connection
points (following goals set by executives)
www.netspective.com

Data Interoperability

A/R should
improve, care
coordination
should improve,
etc.
27
NETSPECTIVE

Don’t limit your exchange models
Federated model with
shared repositories

Federated model with
peer-to-peer network +
real-time, request/delivery
of clinical data

Federated model with
peer-to-peer network +
clinical data pushed from
sending organization

Federated model with
peer-to-peer network–no
real-time clinical data
sharing

Non-federated peer-topeer network (co-op
model)

Centralized clinical
database or data
warehouse

Health data claims bank

Clinical data exchange
cooperative

www.netspective.com

28
NETSPECTIVE

Build vs. Buy?
Build (or use
Open Source)

Buy
(commercial)

Start Immediately
Capabilities
Engineering Costs

License Costs

www.netspective.com

29
NETSPECTIVE

Build vs. Buy Elaborated
Buy
(Commercial)

Build (or use
Open Source)
www.netspective.com

• Reasonable purchase cost, low maintenance cost
• Low engineering resources cost (less expertise
required)
• Easy to acquire and deploy
• High Performance, Reliable, Stable
• Excellent documentation and support

• No purchase cost, no license maintenance cost
• Low engineering resources cost (less expertise
required)
• Effort required to get high performance and stability
• Adequate documentation and paid support

Best choice if
you’re not
creating your own
interface engine

Recommended if
you want to build
and sell your own
interface engine

30
NETSPECTIVE

Primary challenges
• Tooling strategy must be comprehensive. What hardware and
software tools are available to non-technical personnel to encourage
sharing?
• Formats matter. Are you using entity resolution, master data and
metadata schemas, documenting your data formats, and access
protocols?
• Incentivize data sharing. What are the rewards for sharing or penalties
for not sharing healthcare data?
• Distribute costs. How are you going to allow data users to contribute
to the storage, archiving, analysis, and management costs?
• Determine utilization. What metrics will you use determine what’s
working and what’s not?

www.netspective.com

31
Visit
http://www.netspective.com
http://www.healthcareguy.com
E-mail shahid.shah@netspective.com
Follow @ShahidNShah
Call 202-713-5409

Thank You

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Revenue opportunities in the management of healthcare data deluge

  • 1. Revenue opportunities in the management of healthcare data deluge Healthcare data is hard to deal with and getting even harder and more expensive By Shahid N. Shah, CEO
  • 2. NETSPECTIVE Who is Shahid? • • • • 20+ years of software engineering and multidiscipline complex IT implementations (Gov., defense, health, finance, insurance) 12+ years of healthcare IT and medical devices experience (blog at http://healthcareguy.com) 15+ years of technology management experience (government, non-profit, commercial) 10+ years as architect, engineer, and implementation manager on various EMR and EHR initiatives (commercial and nonprofit) www.netspective.com Author of Chapter 13, “You’re the CIO of your Own Office” 2
  • 3. NETSPECTIVE What’s this talk about? Background • • • Healthcare data is going from hard to nearly impossible to manage. Applications come and go, data lives forever. Data integration is notoriously difficult, even in the best of circumstances, and requires sophisticated tools and attention to detail. www.netspective.com Key takeaways • • New techniques are needed to store and manage healthcare data. He who has, integrates, and uses data wins in the end. 3
  • 4. Users’ expectations about the availability of data are increasing Without data, users can’t do their jobs
  • 5. NETSPECTIVE Data is in the news for good reason Data matters more than ever www.netspective.com Providers have lots of it 5
  • 6. NETSPECTIVE What users want vs. what they’re offered Data visualization requires integration and aggregation What’s being offered to users www.netspective.com What users really want 6
  • 7. NETSPECTIVE Data is key for move from FFS to ACOs Integrated and aggregated data is the only way to get to ACOs and PCMHs The business needs The technology strategy • Quality and performance metrics • Patient stratification • Care coordination • Population management • Surveys and other directfrom-patient data collection • Evidence-based surveillance • • • • • • • • www.netspective.com Aggregated patient registries Data warehouse / repository Rules engines Expert systems Reporting tools Dashboarding engines Remote monitoring Social engagement portal for patient/family 7
  • 8. NETSPECTIVE Data is getting more sophisticated Social Interactions Biosensors Economics Phenotypics Since 1970, pennies per patient Since 1980s, pennies per patient • Business focused data • Retrospective • Built on fee for service models • Inward looking and not focused on clinical benefits www.netspective.com • Must be continuously collected • Mostly Retrospective • Useful for population health • Part digital, mostly analog • Family History is hard Genomics Since 2000s, started at $100k per patient, <$1k soon • Can be collected infrequently • Personalized • Prospective • Potentially predictive • Digital • Family history is easy Proteomics Emerging • Must be continuously collected • Difficult today, easier tomorrow • Super-personalized • Prospective • Predictive 8
  • 9. NETSPECTIVE Data needs to be highly available • Simplify & Unify: Create innovative techniques to capture clinical data as a byproduct of care instead of specific documentation entered by practitioners. • Embrace, Adopt, Extend: Take data being created by vendors systems (medical devices, labs, etc.), add value by repurposing and aggregating it. Operational Operational Systems Systems Data Analytical Systems Feedback Loop: Analytics must create new insight (such as patient value and safety prediction) and feed it back to the operational systems (the applications) www.netspective.com 9
  • 10. NETSPECTIVE Data accessibility issues Lack of Financial Data Interchange Lack of Clinical Data Interchange • Extended days sales outstanding • Difficulty in following up with rejected claims • Reduced collections • Inability to use data for patient care improvements • Difficulty using data for marketing • Lag in regulatory or MU reporting Lack of Document Interchange • Requires fax or other document sharing • Adds costs, reduces operational efficiency www.netspective.com 10
  • 11. Storing data long-term and keeping it accessible is not easy Health data management is tough
  • 12. NETSPECTIVE Debunking data myths Myth • • • • • I already know how to acquire the data I need Extracting, transforming, and loading (ETLing) data is a “solved” problem I only have a few systems to integrate I know all my data formats I know where all my data is and most of it is valid Truth • • • • • • www.netspective.com Data acquisition protocols are wide and varied ETL grows more and more difficult as the number of systems to integrate increases There are actually hundreds of systems There are dozens of formats you’re not aware of Lots of data is missing and data quality is poor Tons of undocumented databases and sources 12
  • 13. NETSPECTIVE Data is hidden everywhere Patient Education, Calculators, Widgets, Content Management www.netspective.com Clinical trials data (failed or successful) Secure Social Patient Relationship Management (PRM) Patient Communications, SMS, IM, E-mail, Voice, and Telehealth Blue Button, HL7, X.12, HIEs, EHR, and HealthVault Integration E-commerce, Ads, Subscriptions, and Activity-based Billing Accountable Care, Patient Care Continuity and Coordination Patient Family and Community Engagement Excel files, Word documents, and Access database Patient Consent, Permissions, and Disclosure Management 13
  • 14. NETSPECTIVE System have different storage needs Clinical systems Consumer and patient health systems Core transaction systems Decision support systems (DSS and CPOE) Electronic medical record (EMR) Managed care systems Medical management systems Materials management systems Clinical data repository Patient relationship management Imaging Integrated medical devices Clinical trials systems Telemedicine systems Workflow technologies Work force enabling technologies www.netspective.com 14
  • 15. NETSPECTIVE Unstructured patient data sources Patient Source Self reported by patient Health Professional Observations by HCP Labs & Diagnostics Computed from specimens Errors High Medium Slow Slow Low Medium Megabytes Megabytes Megabytes Data type PDFs, images PDFs, images PDFs, images Availability Common Common Common Computed from specimens High Data size Computed realtime from patient Medium Reliability Biomarkers / Genetics Low Time Medical Devices www.netspective.com Uncommon Uncommon 15
  • 16. NETSPECTIVE Structured patient data sources Patient Source Self reported by patient Health Professional Observations by HCP Labs & Diagnostics Specimens Medical Devices Real-time from patient Biomarkers / Genetics Specimens Errors High Medium Low Low Low Time Slow Slow Medium Fast Slow Reliability Low Medium High High High Kilobytes Kilobytes Kilobytes Megabytes Gigabytes Gigabytes Gigabytes Uncommon Uncommon Discrete size Streaming size Availability www.netspective.com Uncommon Common Somewhat Common 16
  • 17. NETSPECTIVE Application focus is biggest mistake Application-focused IT instead of Data-focused IT is causing business problems. Silos of information exist across groups (duplication, little sharing) Clinical Apps Billing Apps Lab Apps Other Apps Healthcare Provider Systems Patient Apps Partner Systems Poor data integration across application bases www.netspective.com 17
  • 18. NETSPECTIVE The Strategy: Modernize Integration Need to get existing applications to share data through modern integration techniques Clinical Apps NCI App Billing Apps Lab Other Apps Apps NEI App Healthcare Provider Systems Patient Apps NHLBI App Partner Systems Master Data Management, Entity Resolution, and Data Integration Improved integration by services that can communicate between applications www.netspective.com 18
  • 19. The Do’s and Don’ts of Data Storage
  • 20. NETSPECTIVE Don’t try to do it all in one step Utilize and Enhance Analyze & Predict Match & Link Transform Transport www.netspective.com Once we have predictive and analytics available we can use the information back within our applications or just for dashboards/reports. As soon as data has been matched and linked we can start using it for analytics and prediction. Depending on the complexity of information identifiers and other important data may need to be matched and linked across applications. This is where we manage data quality. Once an application can send and receive information , it needs to transform it into a manner it can understand. This means structural, format, and units may need to be translated. Getting the data from one application to another is the first problem to solve. SOA, ETL, huband-spoke and other mechanisms can be a good start. 20
  • 21. NETSPECTIVE Ensure transport flexibility Hospital or Cloud Development TCP, HTTPS, SOAP, REST HTTP, SFTP, SCP, MLLP SMTP, XMPP Vendors & Partners VPN Services Remote Center Apps Apps Registry MQs Services HTTPS, REST, SOAP SFTP, SCP, MLLP SMTP, XMPP, TCP Embeddable Integration Backbone Central DB Security www.netspective.com Service DB Management Services Firewall App DB 21
  • 22. NETSPECTIVE Don’t limit the format types HL7 HL7 RIM CDISC Excel, CSV Access, SQL SEND CCD CCR RDF, RDFa www.netspective.com ATOM Pub X.12 22
  • 23. NETSPECTIVE Choose tools that can do it all Connect Collect & Cleanse Exchange Standardize (Map & Link) Federate Store Analyze Report Secure www.netspective.com Audit Guarantee HIPAA Compliance 23
  • 24. NETSPECTIVE Don’t start without a plan Outcome Gather Data Interchange Requirements Select and Deploy the right tools Create Data Interchange Connection Points Ability to connect multiple systems without each system knowing about each other Allows you to reduce costs, increase revenues, & improve care by having faster and more comprehensive access to data. www.netspective.com 24
  • 25. NETSPECTIVE Don’t move without success criteria Goals Senior executives finalize the definition of the success criteria and list of target financial and clinical systems that need to be integrated. Integration engineers analyze, gather, and document the technical connection points. 25www.netspective.com Requirements Business analysts catalog the data origination sources and destination sinks. Result PLAN Create an executable data integration plan 25
  • 26. NETSPECTIVE Choosing the right tool is the key Senior integration engineers install tools and experiment with external systems. www.netspective.com Result Experiment Senior integration engineers install tools and experiment with internal systems. Goals Senior architect uses the data integration plan to select a vendor and create a deployment strategy. Tool Ready to Use Begin using tool for financial data and when successful move to clinical data 26
  • 27. NETSPECTIVE Decouple your systems Formats Senior architect uses data sources catalog to decide on adapters, protocols, and formats for data exchange Result Programmers write custom adapters for non-standard protocols and formats Code Programmers start wiring up near-, medium-, and long-term connection points (following goals set by executives) www.netspective.com Data Interoperability A/R should improve, care coordination should improve, etc. 27
  • 28. NETSPECTIVE Don’t limit your exchange models Federated model with shared repositories Federated model with peer-to-peer network + real-time, request/delivery of clinical data Federated model with peer-to-peer network + clinical data pushed from sending organization Federated model with peer-to-peer network–no real-time clinical data sharing Non-federated peer-topeer network (co-op model) Centralized clinical database or data warehouse Health data claims bank Clinical data exchange cooperative www.netspective.com 28
  • 29. NETSPECTIVE Build vs. Buy? Build (or use Open Source) Buy (commercial) Start Immediately Capabilities Engineering Costs License Costs www.netspective.com 29
  • 30. NETSPECTIVE Build vs. Buy Elaborated Buy (Commercial) Build (or use Open Source) www.netspective.com • Reasonable purchase cost, low maintenance cost • Low engineering resources cost (less expertise required) • Easy to acquire and deploy • High Performance, Reliable, Stable • Excellent documentation and support • No purchase cost, no license maintenance cost • Low engineering resources cost (less expertise required) • Effort required to get high performance and stability • Adequate documentation and paid support Best choice if you’re not creating your own interface engine Recommended if you want to build and sell your own interface engine 30
  • 31. NETSPECTIVE Primary challenges • Tooling strategy must be comprehensive. What hardware and software tools are available to non-technical personnel to encourage sharing? • Formats matter. Are you using entity resolution, master data and metadata schemas, documenting your data formats, and access protocols? • Incentivize data sharing. What are the rewards for sharing or penalties for not sharing healthcare data? • Distribute costs. How are you going to allow data users to contribute to the storage, archiving, analysis, and management costs? • Determine utilization. What metrics will you use determine what’s working and what’s not? www.netspective.com 31