In 1989, John Reed, the CEO of Citibank and the early pioneer for ATMs, said, “I can see a future in which the data and information that is exchanged in our transactions are worth more than the transactions themselves.” We are at an interesting digital nexus in healthcare. Few of us would argue against the notion that data and digital health will play a bigger and bigger role in the future. But, are we on the right track to deliver on that future? It required $30B in federal incentive money to subsidize the uptake of Electronic Health Records (EHRs). You could argue that the federal incentives stimulated the first major step towards the digitization of health, but few physicians would celebrate its value in comparison to its expense. As the healthcare market consolidates through mergers and acquisitions (M&A), patching disparate EHRs and other information systems together becomes even more important, and challenging. An organization is not integrated until its data is integrated, but costly forklift replacements of these transaction information systems and consolidating them with a single EHR solution is not a viable financial solution.