2. HistoryHistory
McDonalds was started by Richard andMcDonalds was started by Richard and
Maurice McDonald as a restaurant conceptMaurice McDonald as a restaurant concept
in San Bernardino, California on 15in San Bernardino, California on 15thth
May,1940.May,1940.
Mr. Ray Kroc took over the rights fromMr. Ray Kroc took over the rights from
McDonald brothers and founded TheMcDonald brothers and founded The
McDonalds Corporation on 15McDonalds Corporation on 15thth
April,1955April,1955
in Des Plaines, Illinois.in Des Plaines, Illinois.
The Head Quarters of The McDonaldsThe Head Quarters of The McDonalds
Corporation is at Oak brook, Illinois.Corporation is at Oak brook, Illinois.
3. Some interesting facts aboutSome interesting facts about
McDonald's.McDonald's.
Ronald McDonald made his debut as itsRonald McDonald made his debut as its
ambassador in the year 1953.ambassador in the year 1953.
The motto of the organization ,i.e.,The motto of the organization ,i.e.,
Quality, Service, Cleanliness and ValueQuality, Service, Cleanliness and Value
[Q.S.C and V] was coined in the year[Q.S.C and V] was coined in the year
1957.1957.
Currently McDonald's serves around 53Currently McDonald's serves around 53
million people worldwide everyday.million people worldwide everyday.
4. Figures pertaining to McDonald’sFigures pertaining to McDonald’s
McDonald’s currently operates 31000McDonald’s currently operates 31000
stores worldwide in 120 countries.stores worldwide in 120 countries.
It currently employs aroundIt currently employs around
4,00,000 employees worldwide.4,00,000 employees worldwide.
5. Revenue statistics For McDonald’sRevenue statistics For McDonald’s
for FY 2009for FY 2009
Revenue worldwide :- US $ 22.6 Billions.Revenue worldwide :- US $ 22.6 Billions.
[Rs.994 Crores][Rs.994 Crores]
Operating Income :- US $ 6.51 Billions.Operating Income :- US $ 6.51 Billions.
[Rs.286 Crores][Rs.286 Crores]
Net Income :- US $ 4.31 Billions.[Rs.189Net Income :- US $ 4.31 Billions.[Rs.189
Crores]Crores]
Total Asset value :- US $ 29.2 Billions.Total Asset value :- US $ 29.2 Billions.
[Rs.1284 Crores][Rs.1284 Crores]
Total Equity :- US $ 13.2 Billions.[Rs.580Total Equity :- US $ 13.2 Billions.[Rs.580
Crores] [NASDAQ and Dow Jones.]Crores] [NASDAQ and Dow Jones.]
6. Key People’s at McDonald’sKey People’s at McDonald’s
Mr. James. A. Skinner [Chairman andMr. James. A. Skinner [Chairman and
C.E.O]C.E.O]
Mr. Amit. Jatia [JV Partner,Mr. Amit. Jatia [JV Partner,
McDonald’s India] (West and South)McDonald’s India] (West and South)
Mr. Vikram. Bakshi [JV PartnerMr. Vikram. Bakshi [JV Partner
McDonald’s India] (North and East)McDonald’s India] (North and East)
7. McDonald’s IndiaMcDonald’s India
McDonald’s in India works on a JointMcDonald’s in India works on a Joint
Venture agreements between theVenture agreements between the
McDonald corporation and the Franchisee.McDonald corporation and the Franchisee.
Connaught Plaza Restaurants Pvt. Ltd isConnaught Plaza Restaurants Pvt. Ltd is
the franchisee partner for North and Eastthe franchisee partner for North and East
region.region.
Hard Castle Restaurants Pvt. Ltd is theHard Castle Restaurants Pvt. Ltd is the
franchisee partner for West and Southfranchisee partner for West and South
region.region.
8. Store Count in IndiaStore Count in India
McDonald’s opened its first store atMcDonald’s opened its first store at
Basant Lok, New Delhi on 11Basant Lok, New Delhi on 11thth
October,1996.October,1996.
Currently McDonald’s has 132Currently McDonald’s has 132
restaurants in India of which 79 arerestaurants in India of which 79 are
in North and East and 53 are in Westin North and East and 53 are in West
and South.and South.
Mumbai currently has 23 storesMumbai currently has 23 stores
across various locations.across various locations.
9. S.W.O.T Analysis of McDonald’sS.W.O.T Analysis of McDonald’s
StrengthsStrengths
It has a strong global presence and isIt has a strong global presence and is
considered as a market leader in both Domesticconsidered as a market leader in both Domestic
as well as International market.as well as International market.
It uses economies of scale for reducing the costIt uses economies of scale for reducing the cost
as it operates on a huge scale.as it operates on a huge scale.
It is flexible with its products as it has startedIt is flexible with its products as it has started
fully veg. products especially in India which arefully veg. products especially in India which are
economically priced so as to cater to a largereconomically priced so as to cater to a larger
audience.audience.
It is recognized as the world’s most recognizedIt is recognized as the world’s most recognized
logos.logos.
It has a standard set of Sop's that are followedIt has a standard set of Sop's that are followed
throughout their outlets worldwide.throughout their outlets worldwide.
As a major brand can use AdvertisementsAs a major brand can use Advertisements
effectively and efficiently to use.effectively and efficiently to use.
10. S.W.O.T Analysis of McDonald’sS.W.O.T Analysis of McDonald’s
WeaknessWeakness
Competition with the competitors in the fast foodCompetition with the competitors in the fast food
section, resulting in low revenue.section, resulting in low revenue.
High employee turnover at the stores.High employee turnover at the stores.
Yet to accomplish going with the trend of organicYet to accomplish going with the trend of organic
an healthy food.an healthy food.
Low shelf life of majority of products.Low shelf life of majority of products.
Negative impact due to sheer size of organizationNegative impact due to sheer size of organization
..
11. S.W.O.T Analysis of McDonald’sS.W.O.T Analysis of McDonald’s
OpportunitiesOpportunities
It can adapt to the needs of the societies andIt can adapt to the needs of the societies and
undergo an innovative product line.undergo an innovative product line.
It can research ways to include healthy productsIt can research ways to include healthy products
in their menus across the world.in their menus across the world.
It can upscale some of its restaurants locations toIt can upscale some of its restaurants locations to
attract more customers.attract more customers.
It can use digital media as a new way ofIt can use digital media as a new way of
advertising to cater to a larger target base.advertising to cater to a larger target base.
Also can use text messaging updates to keepAlso can use text messaging updates to keep
their guests informed about the location oftheir guests informed about the location of
outlets.outlets.
12. S.W.O.T Analysis of McDonald’sS.W.O.T Analysis of McDonald’s
ThreatsThreats
The current recession has negatively impactedThe current recession has negatively impacted
the organization even though they have a largethe organization even though they have a large
operations. This needs to be looked forward.operations. This needs to be looked forward.
Foreign currency fluctuations are regarded to beForeign currency fluctuations are regarded to be
a major problem.a major problem.
Health issues regarding fast food chain.Health issues regarding fast food chain.
Emergence of new competitors in the fast foodEmergence of new competitors in the fast food
section a threat.section a threat.
13. BibliographyBibliography
History of McDonalds courtesyHistory of McDonalds courtesy
Wikipedia.Wikipedia.
Revenue information and IndianRevenue information and Indian
presence information courtesypresence information courtesy
www.mcdonaldsindia.netwww.mcdonaldsindia.net
