A brief presentation on some of the key points covered at the 5 day Social Media Week in Bangalore between 22nd - 27th February 2015.

1. Get RECOGNISED on Social Media,
Dhanashree Shinde, Setu Advertising, Pune.
@dhanyashinde
Not AVAILABLE on Social Media!

2. 3 Billion views per day
on Facebook
7 Billion views per day
on YouTube

3. 0% of your friends/fans
are going to get influenced by you
on Social Media!
1.

4. Laptops and Desktops will be secondary !
2.

5. http://www.kony.com/resources/blog/infographic-html5-vs-native-mobile-app-
development-updated

6. 91% of consumers check their emails at
least once per day on their smartphone

7. If an email does not display correctly,
71.2% will delete it immediately

8. In Social Media, there’s
No B2B. No B2C.
H2H : Human to Human
3.

9. Decide the “Tone Of Voice”
4.

10. Have an Entrepreneurial attitude!
5.

11. Its absolutely OKAY
to Re-Mix !
6.

12. Make the content ‘Snackable’
7.

13. Feed all the relevant platforms
8.

14. Listen.
Respond.
Respond Fast.
9.

15. 42% of customers expect a revert on
Social Media within 1 hour.

16. 72% of customers expect a revert on
Complaint on Twitter within 1 hour.

17. 51% of those who complain are more
impressed and loyal with the brand after
the brand responded on Social Media.

18. 38% of those whose complaints were
resolved are more receptive to ads.

19. 42% of those whose complaints were
resolved are willing to praise on Social Media

20. Be Topical
10.

22. 300 Hours of Content
is uploaded on YouTube every minute
It would take you around 50 years to watch all the youtube
videos that were uploaded yesterday

23. 66% of attention on a blog/website is spent
below the fold area

24. 55% of website visitors spend less than
15 seconds if the content is not engaging

25. Podcasting : India is unexplored

26. INFECT OTHERS TO MOTIVATE YOU !