IdeaLaunch Webinar: Go Local with SEO or Go HomeSergiu DraganusGeoRankerLocal SEO Reverse Engineering Platform
GeoRankerLocal SEO Reverse Engineering Platform- 100% accurate- Google Local Results Ranking Reports- in Real-Time- in ove...
Summary – 4 takeaways1. Online Marketing battlefield goes Local2. Local SEO Strategy is Mandatory3. Content Marketing is a...
Why Local Is Important?- Google Venice Update – made Local SEO MandatoryThere are many examples of Notorious Brands not pr...
The role of Content in Local SEO• Google results are based on WWW indexed Content• Local Rankings are built based on Local...
Local SEO – Content Creating TipsGoal: Win Local Authority- Local Presence – address verified on Google+ Business Page ( r...
Citations – the new backlinks for Local SEODefinition: any mention of your business name including or not address andphone...
Author AuthorityGoogle+ verified Authors have a different authority level based on Niche ( keyword )and Location:http://ww...
Reverse Engineering SEO Strategy- In order to be up to date with the Google Updates, Google SERPs must beAnalyzed- High Ac...
Thank YouSergiu DraganusGeoRankerwww.GeoRanker.comTwitter: @sergiuliano@GeoRanker
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Go Local with SEO or Go Home

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A short introduction into the connection between Content Marketing and Local SEO

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Go Local with SEO or Go Home

  1. 1. IdeaLaunch Webinar: Go Local with SEO or Go HomeSergiu DraganusGeoRankerLocal SEO Reverse Engineering Platform
  2. 2. GeoRankerLocal SEO Reverse Engineering Platform- 100% accurate- Google Local Results Ranking Reports- in Real-Time- in over 150 countries and 25000+ cities
  3. 3. Summary – 4 takeaways1. Online Marketing battlefield goes Local2. Local SEO Strategy is Mandatory3. Content Marketing is a Major SEO Factor4. Reverse Engineering SEO Strategy is a Must Have
  4. 4. Why Local Is Important?- Google Venice Update – made Local SEO MandatoryThere are many examples of Notorious Brands not present in Google TOP10 Results
  5. 5. The role of Content in Local SEO• Google results are based on WWW indexed Content• Local Rankings are built based on Local Signalsidentified in the Content• Content has a Major role on both OnSite and OffSiteSEO Strategies ( guest posts for example )• Content Source Authority• Author Authority Level• Listen for your customers
  6. 6. Local SEO – Content Creating TipsGoal: Win Local Authority- Local Presence – address verified on Google+ Business Page ( rel publisher )- Connect articles to your Google+ Account - rel author- Use NAP ( Name, Address, Phone Number ) – for businesses- Use Schema.org Tags http://schema.org/LocalBusiness- Use Location Names in Article Titles ( without spamming )- Low keyword density location names ( under 1% ) recommended- Between 3%-5% density for the targeted keywords ( implicit keywords )- Ask for Local Reviews- Citations from High Quality Sources
  7. 7. Citations – the new backlinks for Local SEODefinition: any mention of your business name including or not address andphone numberEx:Perrottis Pizza, 6136 Southwest Boulevard Fort Worth, TX 76109Phone: (817) 377-2202Name, Address, Phone NumberBest Citation Sources are different based on targeted Niche and Location
  8. 8. Author AuthorityGoogle+ verified Authors have a different authority level based on Niche ( keyword )and Location:http://www.georanker.com/authors/9cfeadf6http://www.georanker.com/authors/a4bcb014Author Authority Level is based on:- Content Quality -> User Behavior +1es , Shares- Number of followers ( circles )- New Content Posting Frequency- Publishing Websites Authority
  9. 9. Reverse Engineering SEO Strategy- In order to be up to date with the Google Updates, Google SERPs must beAnalyzed- High Accuracy SERP Reports are Mandatory for trustable resultsHow to?1) Check TOP Rankings – on the targeted keywords / locations2) Analyze their OnSite and OffSite SEO Strategies3) Identify best Local Citation Sources and Local Authors4) Combine TOP Ranking Websites strategies and add more Local Factors byfollowing Google guidelines5) Monitor Evolution and continuous Improve the Local SEO Strategy
  10. 10. Thank YouSergiu DraganusGeoRankerwww.GeoRanker.comTwitter: @sergiuliano@GeoRanker

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