1. BRAND
BOOK
SERGIO LOPEZ

2. MEET SERGIO
Through the following
25 brands in this
personal brief you will
be able to explore and
understand from my
values, passions and
preferences.
SERGIO LOPEZ

3. Fragrance is the best
introduction..

4. But you should
always dress to
impress..

5. Brands can take you
where you belong

6. People say
that you are
what you drive

7. What you drink..

8. Sergio Lopez
Or what you preach..

9. And definitely
what you listen

10. Personally, I believe that brands
are more than just accessories

11. They become
essential every day

12. Cause when you truly
believe in something, it
becomes part of your life..

13. They reinforce
who we are

14. And even how we feel

15. They become our
passion

16. And your weakness

17. Brands create habits

18. That you cant get rid of

19. Because they change lives

20. Brands are attitude

21. New experiences

22. They are style

23. And art

24. And if you are SMART enough..

25. Sergio Lopez
If you have a good
strategy..

26. You can become a big brand yourself

27. And why not? a LEGEND
“The only way to do a
great work is to love
what you do”