1. The story of Abercrombie and Fitch<br />Okay, hi guys, I'm Sergi Feliu, I'm studying at Casa Nostra School and now I going to talk about Abercrombie and Fitch<br />Introduction<br />Abercrombie and Fitch has become one of the most prestigious American clothing brands, especially among teenagers. Led by Chairman and Michael S. Jeffries, A & F is based on casual clothing for consumers between 18 and 22 years. It has over 300 stores in the United States, and the company is expanding internationally. <br />The history<br />A & F was founded in 1892 in Manhattan by David Abercrombie and Ezra Fitch, as a shop selling items of camping, hiking and weapons.<br />But the relationship between the two artists began to falter. David Abercrombie was more conservative and wanted to continue with the company while Ezra Fitch was more visionary and believed in the expansion. Ezra wanted that A & F was to people by quot;
streetquot;
for a more general audience and David for people of class higher<br />In 1907, Abercrombie sold his share of the company and Fitch continued the business (with the help of other partners). But for economic issues, Fitch sells the company in 1988 to Limited Brands. Under the supervision of Mike Jeffries, was a walk in the company, creating a new style that persists today.<br />The A&F style<br />Men’s look<br />As you can see, is an informal look that you can always bring and in the same time is comfortable and, in my opinion, is very cool.<br />Women’s look.<br />It's the same style as the men. You can view here.<br />The shop<br />And for finish, here you can see some pictures of the Abercrombie and Fitch’s shop. <br />One of the things that I was surprise more is the queue that people do for come. Pff... you can be here a lot of time!<br />The Video<br />Now we’re going to watch a short video of Abercrombie and Fitch because you can see what is their way of working.<br />