H&M Just Me Pitch

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Final Pitch Presentation for H&M Just Me

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  • H&M Just Me Pitch

    1. 1. PITCH PRESENTATION // June 6, 2011
    2. 2. WHO IS H&M? H&M is a massive Swedish clothing conglomerate offering fashionable clothing for the best price.
    3. 3. H&M’S COMPANY MISSION
    4. 4. H&M’S COMPANY MISSION “Everybody should be able to find their personal style within H&M collections.”
    5. 5. BUT H&M HASA PROBLEM LATELY...
    6. 6. THE RISE OFINDIVIDUALISM
    7. 7. MASS-PRODUCTION MEANS A LOTOF PEOPLE LOOK ALIKE
    8. 8. THIS IS AN ABSOLUTE NO-GO IN FASHION
    9. 9. QUOTES ON THE ISSUE
    10. 10. QUOTES ON THE ISSUE
    11. 11. QUOTES ON THE ISSUE
    12. 12. QUOTES ON THE ISSUE
    13. 13. THAT’S WHY MOSTFASHION-CONSCIOUS PEOPLE DON’T SHOP AT H&M.
    14. 14. SIMPLY, BECAUSE THEY DON’T WANTTO LOOK ALIKE!
    15. 15. SIMPLY, BECAUSE THEY DON’T WANTTO LOOK ALIKE!
    16. 16. SIMPLY, BECAUSE THEY DON’T WANTTO LOOK ALIKE!
    17. 17. THE CHALLENGE
    18. 18. THE CHALLENGE HOW CAN WE CHANGE THIS PROBLEM WITHOUT CHANGING OUR BUSINESS?
    19. 19. BY INTRODUCINGTHE FIRST 100% INDIVIDUALISABLE FASHION COLLECTION
    20. 20. INTRODUCING TO YOU
    21. 21. by
    22. 22. MADE BY FOR YOU
    23. 23. EVERYTHING STARTS WITH ADIY FASHION KIT.
    24. 24. EVERYTHING STARTS WITH ADIY FASHION KIT. Back Front
    25. 25. SOLD IN STORE AT POS.
    26. 26. SOLD IN STORE AT POS.
    27. 27. IN THERE IS EVERYTHING YOU WILL NEED TOGET STARTED.
    28. 28. IN THERE IS EVERYTHING YOU WILL NEED TOGET STARTED.
    29. 29. IN THERE IS EVERYTHING YOU WILL NEED TOGET STARTED.
    30. 30. IN THERE IS EVERYTHING YOU WILL NEED TOGET STARTED.
    31. 31. IN THERE IS EVERYTHING YOU WILL NEED TOGET STARTED.
    32. 32. IN THERE IS EVERYTHING YOU WILL NEED TOGET STARTED.
    33. 33. IN THERE IS EVERYTHING YOU WILL NEED TOGET STARTED.
    34. 34. IN THERE IS EVERYTHING YOU WILL NEED TOGET STARTED.
    35. 35. IN THERE IS EVERYTHING YOU WILL NEED TOGET STARTED.
    36. 36. SO NOW IF YOU BUY A PAIR OF JEANS
    37. 37. YOU GET INSTRUCTIONS ON HOWTO MAKE IT UNIQUE.
    38. 38. YOU GET INSTRUCTIONS ON HOWTO MAKE IT UNIQUE.
    39. 39. THE WEBSITE IS THE FUNDAMENTALPLATFORM OF THE CAMPAIGN WHERE
    40. 40. YOU CAN DOWNLOAD INSTRUCTIONS
    41. 41. YOU CAN WATCH DIY-TUTORIALS
    42. 42. YOU CAN SHARE YOUR DESIGNS WITHOTHERS
    43. 43. AND YOU CAN SIGN UP FOR IN-STOREWORKSHOPS
    44. 44. OR FIND A POP-UP LOCATION WHERE YOUCAN WORK WITH INSTRUCTORS
    45. 45. OR FIND A POP-UP LOCATION WHERE YOUCAN WORK WITH INSTRUCTORS
    46. 46. AND PARTY!!!
    47. 47. WE EVEN HOST A CONTEST WHERE PEOPLECAN SUBMIT THEIR DESIGNS
    48. 48. WE EVEN HOST A CONTEST WHERE PEOPLECAN SUBMIT THEIR DESIGNS
    49. 49. AND THE BEST DESIGNERS WILL BEFEATURED IN THE MONTHLYJUST ME MAGAZINE.
    50. 50. TO SPREAD THE WORD, WE WILLLAUNCH A SPECIAL PRINT CAMPAIGN.
    51. 51. WITHCITY LIGHT POSTERS
    52. 52. WITHCITY LIGHT POSTERS
    53. 53. AND BILLBOARDS
    54. 54. AND BILLBOARDS
    55. 55. THIS IS NOT JUST A CAMPAIGN
    56. 56. IT’S AN ON-GOING MOVEMENT
    57. 57. RELEVANT IN EACHSEASON’S COLLECTION
    58. 58. RELEVANT IN EACHSEASON’S COLLECTION
    59. 59. HELPING H&M TO MAINTAIN RELEVANT TO THE FASHION AUDIENCE
    60. 60. WHILE RESHAPING HOW THE FASHION BUSINESS WORKS.
    61. 61. NOT CONVINCED?
    62. 62. LOOK AT TATJANA’S SKIRT.
    63. 63. THANK YOU

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