1. sergey.chekriy@mac.com
Internet-centric retail bank
Sergey Chekriy
sergey.chekriy@mac.com
ru.linkedin.com/in/sergeychekriy/
Execu=ve version
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2. sergey.chekriy@mac.com
Market condi=ons
• All ac=vity, which can be digi=zed, is digi=zed and moves to Internet.
• All newly introduced devices and plaForms aim to support this trend and provide to
consumers growing number of services via internet.
• Banking services experience boom of Internet plaForm transi=on.
• At the same =me, due to high banks iner=a, not all banks will be able to gain from
transi=on to Internet, internet-centric Bank model has it’s own specificity and
experience of such banks implementa=on is very rare.
• Currently in Russia is in fact one major internet-centric bank – Tinkoff, also one
successful small startup – 2TBank.
• Internet-bank services target audience is constantly growing and market need in
such banks is around 10 major internet-centric banks.
• There is team, which has successful experience in building 2TBank and team is
interested in new even more successful project.
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3. sergey.chekriy@mac.com
Financial result, scenarios
3
-$100,000,000
$0
$100,000,000
$200,000,000
$300,000,000
$400,000,000
$500,000,000
$600,000,000
$700,000,000
q1 q2 q3 q4 q5 q6 q7 q8 q9 q10 q11 q12 q13 q14 q15 q16 q17 q18 q19 q20 q21 q22 q23 q24
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6
Scenarios Year 1 Year 2 Year 4 Year 4 Year 5 Year 6
Conserva=ve, average deposit $5000 -$15 752 667 -$31 247 130 -$22 982 443 $9 951 065 $67 553 392 $149 824 540
Realis=c, average deposit $10000 -$15 752 667 -$28 022 318 $3 276 745 $81 357 627 $206 220 330 $377 864 852
Op=mis=c, average deposit $15000 -$15 752 667 -$24 797 505 $29 535 932 $152 764 190 $344 887 267 $605 905 165

4. sergey.chekriy@mac.com
Financial results of similar model (Tinkoff)
4
0
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
140,000,000
July 2008, kRUR
July 2009, kRUR
July 2010, kRUR
July 2011, kRUR
July 2012, kRUR
July 2013, kRUR
July 2014, kRUR
Assets, nebo
Private clients deposits
-Private clients credits
-Business clients credits
Net income
Business clients assets

5. sergey.chekriy@mac.com
Financial results of real project launched according
to model (2TBank)
5
-1,000,000
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
July 2010, kRUR
July 2011, kRUR
July 2012, kRUR
July 2013, kRUR
Assets, nebo
-Private clients credits
-Business clients credits
Private clients deposits
Business clients assets
Net income

6. sergey.chekriy@mac.com
Financial model key parameters, conserva=ve
scenario
6
Marke=ng objec=ves
New private clients/month 2500
New business clients/month 250
Deposites
Private client $5000
Business client $7000
Monthly cash ouFlow 10%
Business effec=veness
Reserves 9%
"Bad" credits 4%
Bonds quality (bonds %% accounted in cap) 20%
Deposites obliga=ons 10%
Investements parameters Share Return
Bonds 50% 12%
Private clients overdrahs 25% 26%
Business clients overdrahs 25% 22%

7. sergey.chekriy@mac.com
Key details, conserva=ve scenario
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8. sergey.chekriy@mac.com
Short descrip=on of Bank to be created
• Key parameters(6th year):
– all services are implemented via Internet, plaForms - Web, IOS (iPhone,
iPad), Android, Windows Phone;
– automated banking system top-3 (for instance - CFT);
– centralized services model, work in regions through partners (boxed
products sales), in Moscow through contact-center and delivery men;
– 135K private clients;
– 13,5K business clients (legal en==es);
– average private client deposit - $5000 (conserva=ve scenario);
– growth – 2,5K private clients/month; 250 business clients/month;
– compe==ve deposit rate (comparing with banks from the third hundred,
currently - 10%);
– credit rates for clients on the level of retail banks from the first hundred
(private clients – 26%, business clients – 22%);
– personnel – 200 headcount, from them 50 in contact-center.
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9. sergey.chekriy@mac.com
Required investments and expected financial result
• Required investments:
– Bank, which will be used for model implementa=on or Bank
acquisi=on (banking license is actually needed, es=ma=on for small
regional bank $10-15 mln USD);
– Investments in model implementa=on ($30 mln USD within 3
years);
– Share of business for management team.
• Expected financial result on the 6th year aher start:
– Conserva=ve scenario - $150 mln.
– Realis=c scenario - $377 mln.
– Op=mis=c scenario - $605 mln.
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10. sergey.chekriy@mac.com
Success factors
• Favorable market condi=ons for model launch.
• Confirmed financial result.
• Experienced management team, achieved good results in real
project in the past.
• Par=cipa=on of management team in business – warrantee
factor for investor to get planned financial result.
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