mag. Nataša Tomc Jovović // Selective approach to the media for maximum impact: the study case of Enka

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SEMPL

Selektivni pristop k medijem za najboljši učinek- PRIMER NLB: SHEMA UGODNOSTI EnKa

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Koncept uvedbene trženjske akcije- feb. 2008

Napovednik Ljubljana, 30. januar 2008 NLB

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Medijski splet

Medijski razrez ponovitev akcije v 2008 EnKa; od 13.06. – 31.08.2008 EnKa; od 03.11. – 27.12.2008

Opaženost oglaševanja/informiranja o EnKi po medijih Raziskava ob trženjski akciji EnKa

EnKa partnerje(a) je spontano navedlo 23% anketiranih Raziskava ob trženjski akciji EnKa

Seznanjenost s spletnim portalom EnKa Raziskava ob trženjski akciji EnKa V nekoliko večji meri poznajo portal EnKa imetniki NLB Klika (26% imetnikov), imetniki MasterCard kartice (21%) in NLB Zlatih računov (23%).

… EnKa Enkratna ,[object Object],[object Object],Medijski razrez akcije: 19.10. – 19.12.2009

Novoletna nagradna igra ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Naše izkušnje? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MASOVNI MEDIJI / Billboard in Roll back light (reveal faza) On air: 27.2. – 11.3. 2008

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