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West Monroe Partners 2017
- 1. West Monroe Partners Case Competition 2017 Sean Hynes | Lauren Nobile | Sam Youngwirth | David Black March 2017
- 2. Agenda Background and Merger Overview IT Implementation Supply Chain and Operations renovation Marketing and Sales plan Estimated costs Questions
- 3. Background Global shoe company Men’s comfort shoe brand Recently established foothold in women’s comfort shoes $340M Revenue Women’s comfort shoe brand Focused on an older demographic $40M Revenue Must create net-new IT environment Re-evaluate Supply Chain and Operations Create new Sales and Marketing plan for merged brands NewCo. Challenges
- 4. General Timeline 5-9 Mo 10-14 Mo 15-19 Mo 20-24 Mo0-4 Mo Supply Chain & Operations Phase factory shut downs Integrate procurement Train procurement business users Attain supplier contracts Contract logistics Reach 100% manufacturer transition Automate procurement Sales & Marketing Pre-announce Establish PMO Function integration Employee Education Marketing campaign Sales promotion Integrate channels Adjust on stakeholder feedback IT & Operations Hire internal IT talent (3) Contract Microsoft Azure Contract SAP BusinessOne Customize SAP Business One blue prints Train users Phased & test Identify misfits Correct misfits Modify ERP Reach 100% ERP implementation
- 5. Project Management Office PMO Project Director Project Manager Support Team Oversee all function specific areas Teams report on key activities and issues Promote feedback and top-down transparency Clarify confusion and direct necessary changes
- 6. IT & Operations 5-9 Mo 10-14 Mo 15-19 Mo 20-24 Mo0-4 Mo Supply Chain & Operations Phase factory shut downs Integrate procurement Train procurement business users Attain supplier contracts Contract logistics Reach 100% manufacturer transition Automate procurement Sales & Marketing Pre-announce Establish PMO Function integration Employee Education Marketing campaign Sales promotion Integrate channels Adjust on stakeholder feedback IT & Operations Hire internal IT talent (3) Contract Microsoft Azure Contract SAP BusinessOne Customize SAP Business One blue prints Train users Phase & test Identify misfits Correct misfits Modify ERP Reach 100% ERP implementation
- 7. IT Outsourcing Project Director Project Manager Emphasis on creating a lean organization Leverage outsourcing Microsoft Azure SAP BusinessOne Supply Chain focus SalesForce CRM Allows for ample transparency throughout Fully automated procurement process
- 8. IT Skillset Project Manager CIO/CTO Manage all outsourcing relationships 2/3 other IT staff West Monroe guided migration and implementation plans Phased implementation by business function Oversee both the training and testing process Post implementation Contract future IT talent from SAP
- 9. Supply Chain & Operations 5-9 Mo 10-14 Mo 15-19 Mo 20-24 Mo0-4 Mo Supply Chain & Operations Phase factory shut downs Integrate procurement Train procurement business users Attain supplier contracts Contract logistics Reach 100% manufacturer transition Automate procurement Sales & Marketing Pre-announce Establish PMO Function integration Employee Education Marketing campaign Sales promotion Integrate channels Adjust on stakeholder feedback IT & Operations Hire internal IT talent (3) Contract Microsoft Azure Contract SAP BusinessOne Customize SAP Business One blue prints Train users Phased & test Identify misfits Correct misfits Modify ERP Reach 100% ERP implementation
- 10. Supply Chain & Operations Select first wave of factory shutdowns Select new manufacturers Check new factories Adjust where needed Accelerate implementation
- 11. Engineering &Design Existing Systems International expertise Familiar with large scale production Retain purchasing team Domestic expertise Familiar with domestic markets Retain purchasing analyst and manager 25 years of expertise with men’s designs Operating with a developed market share Engineered quick and effective brand recognition Operating at an entry level market share Inbound Logistics
- 12. Combination Rockport Designers Cobb Hill Inbound Rockpor t Designe rs Cobb Hill Inbound Diverse skillset across the product life cycle Add 1 new member with balanced knowledge Initially functions in an intermediary role Develops into a well rounded team over time
- 13. Sales & Marketing 5-9 Mo 10-14 Mo 15-19 Mo 20-24 Mo0-4 Mo Supply Chain & Operations Phase factory shut downs Integrate procurement Train procurement business users Attain supplier contracts Contract logistics Reach 100% manufacturer transition Automate procurement Sales & Marketing Pre-announce Establish PMO Function integration Employee Education Marketing campaign Sales promotion Integrate channels Adjust on stakeholder feedback IT & Operations Hire internal IT talent (3) Contract Microsoft Azure Contract SAP BusinessOne Customize SAP Business One blue prints Train users Phased & test Identify misfits Correct misfits Modify ERP Reach 100% ERP implementation
- 14. Marketing Preannouncement First 100 Days Channel Integration Brand NewCo. as a cohesive comfort brand Educate employees on updated direction Market this new brand and focus shift Announce to stakeholders Integrate shift into all business operations Push a “cohesive” image Focus efforts on select customer segments Utilize existing global market share Transition ecommerce to singular platform
- 15. Preannouncement Preannouncement Brand NewCo. as a cohesive comfort brand Educate employees on updated direction Market this new brand and focus shift Emphasize common points between brands Portray Cobb Hill as a branch of Rockport Construct a customer loyalty program Train Rockport employees on Cobb Hill ideology Maintain unified employee focus and direction Formalize processes and technologies Construct general overview of the rebrand Form possible ads across multiple platforms
- 16. Branding Leverage individual strengths Global brand Female sector dominance Results in combined power-brand Bridges the gap Avoids massive up front costs Jump starts growth Sector penetration Global market presence
- 17. First 100 Days First 100 Days Announce to stakeholders Integrate shift into all business operations Push a “cohesive” image Clarify direction for stakeholders Contact current customers with merger details Form transparent overview of changes overall Initialize updates in marketing campaigns Assess possible improvements for prior overview Incorporate new logo universally Update overall image as needed Cohesive imagery continued where appropriate Plan rerouting efforts if branding runs awry
- 18. Channel Integration Channel Integration Focus efforts on select customer segments Utilize existing global market share Transition ecommerce to singular platform Follow leads within promising target markets Leverage current segment standings Use segment footholds as free targeted ads Clarify direction for stakeholders Contact current customers with merger details Form transparent overview of changes overall Engineer singular overarching ecommerce platform Supplement marketing with multichannel campaigns
- 19. General Timeline 5-9 Mo 10-14 Mo 15-19 Mo 20-24 Mo0-4 Mo Supply Chain & Operations IT & Operations Sales & Marketing Pre-announce Establish PMO Function integration Employee Education Marketing campaign Sales promotion Integrate channels Adjust on stakeholder feedback Phase factory shut downs Integrate procurement Train procurement business users Attain supplier contracts Contract logistics Reach 100% manufacturer transition Automate procurement Hire internal IT talent (3) Contract Microsoft Azure Contract SAP BusinessOne Customize SAP Business One blue prints Train users Phased & test Identify misfits Correct misfits Modify ERP Reach 100% ERP implementation
- 20. Finances 5 5 10 IT Supply Chain Marketing IT budget: $12 million 15% initial costs 85% prepay for necessary servicing programs Covers next 5-7 years *in millions Supply Chain budget: $5 million Focused on acquirement and management of new contracts Marketing budget: $5 million Ample rebranding efforts Freedom to adjust if needed
- 21. West Monroe Partners Case Competition 2017 Question & Answer
Editor's Notes
- Timeline for implementation Cater to audience (mkt for Jan but have the timeline) Consistent timeline for the plan (equal focus on all 3 and what / how it will be done) Most focus on implementation How will you staff the project???