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UnTitled
Design Leadership for Those Who Aren’t in Charge
Scott Welliver
Design Advocate @ Abstract
scott@abstract.com
I’m a little nervous.*
*design has a leadership crisis. And your business has a design crisis.
CEOs don’t understand

design leadership.*
*according to McKinsey, no one else does either.
19 Feb 2020 - Fast Company - McKinsey study of 1,700 companies reveals CEOs don’t understand design leadership at all
https://www.fastcompany.com/90464950/mckinsey-study-of-1700-companies-reveals-ceos-dont-understand-design-leadership-at-all
–Katie Dill, VP Design @ Lyft
“I am more than happy to design 

my own role in the 

best interest of the company.”
My first time
“in charge”.
Circa 2006
My first time
“in charge”.
Circa 2006
–No One Ever
“I like to fire people.”
My current template is
perfectly designed.
*To produce the results I’m currently getting.
*
Design your influence &

Design your product.
*using the same/similar principles.
*
Hungry
Smart
Humble
Not
Hungry
Not
Smart
Not
Humble
Be smart
Leaders are learners.
*You don’t get what you want, you get what you prioritize.
*
Read these
! If you’re only gonna read one
Not a reader? Try IG
@AdamMGrant @JonAcuff @LiveFromSnackTime
…also, everyone here
has a good podcast…
Isn’t research, like,
important?
*spoiler alert: it is for design.
*
So is leadership research.
Get to business.
d.MBA - Alen Faljic Second Wave Dive - Ryan Rumsey
Get to business.
d.MBA - Alen Faljic Second Wave Dive - Ryan Rumsey
–Kurt Vonnegut
“Be understandable.

Therefore, understood.”
Be hungry
Don’t wait.
*if you’re always waiting for more responsibility, 

you’ll likely never be given anything of importance.
*
*but connect with others through your weaknesses.
Lead with your

strengths.*
Volunteer to lead something.
*when you aren’t paying your team, you’ll discover how to influence without status.
*
–Alastair Simpson @ Atlassian
“Where there is chaos, bring calm.
Where there is calm, bring passion.”
Be humble
Have integrity.
*doing the right thing even when no one is watching.
*
Great teams aren’t built 

on the talents of a few.
*they are built on the sacrifices of many.
*
…also, great products…
Bring judgment.
*produce value because of your own wisdom and experience.
*
Strong opinions.
Loosely held.
*great leaders don’t get defensive.
*
–Jim Elliot
“Where ever you are,
be all there.”
Smart
charmer
Smart
Humble
doormat
charmer
Hungry
Smart
Humble
doormat bulldozer
charmer
Hungry
Smart
Humble
doormat bulldozer
charmer
lovable

slacker
Hungry
Smart
Humble
doormat bulldozer
charmer
lovable

slacker
skillful

politician
Hungry
Smart
Humble
doormat bulldozer
charmer
lovable

slacker
accidental

mess-maker
skillful

politician
Hungry
Smart
Humble
doormat bulldozer
charmer
ideal

leader
lovable

slacker
accidental

mess-maker
skillful

politician
UnTitled
Design Leadership for Those Who Aren’t in Charge
Scott Welliver
Design Advocate @ Abstract
scott@abstract.com

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UnTitled: Design Leadership for Those Who Aren't in Charge