1. SCOTT ROSKOWSKI
SVP, Chief Development Officer
Scott Roskowski joined the Television Bureau of Advertising (TVB) in June 2010 as Vice President of Marketing. He was
brought into TVB to build a team that would lead the local broadcast industry in the disciplines of marketing and
business development. Since joining TVB, Scott has been promoted twice, to SVP of Marketing and most recently SVP,
Chief Development Officer reporting to the CEO. In addition to serving the CEO, Scott works with the TVB Executive
Board, General Board, and the station membership that makes up the trade organization. During Scott’s tenure he has
built an executive staff that provides U.S. advertisers and their agencies with “go to market” media strategies within
many critical categories such as Automotive, Political, Healthcare, QSR & Casual Dining, Telecom, Movie Business and
Insurance.
Prior to coming to TVB, Scott was responsible for U.S Sales Operations and Business Development for the leading
outdoor television cable network in Canada, Wild TV. Previous to that position Scott spent twelve years leading
Univision Communication’s 106 local station broadcast group and affiliated stations; his mission was to work directly
with National advertisers and help them create media & marketing plans within the U.S. Spanish language media
marketplace. Scott also ran Univision’s New York Spot office and Univision’s Political initiatives.
Throughout Scott’s career he has worked with hundreds of National advertisers that span over most major lines of
business and advertising verticals. He has also held many broadcast managerial positions such as: Senior Vice President
and Vice President, National Sales; National Sales, Manager - Strategic Initiatives; and Director of National Sales & New
Business. Scott got his start in broadcast in 1992 working for Blair Television as National Rep Account Executive.
At TVB, Scott has been viewed as strategic consultant to the broadcasting industry. Scott is the host of both the
industry’s National Sales Advisory Committee and the local broadcast industry’s Political Task force. He also co-hosts the
joint sessions of the Station Sales Advisory Committee. Scott speaks on industry matters at numerous trade conferences
and is a spokesperson for press communications regarding key categories coming out of TVB. His comments on behalf of
TVB have appeared in such publications as CNBC – Nightly Business Report, Al Jazeera Cable News, New York Times, The
Wall Street Journal, USA Today, New York Post, Washington Post, Los Angeles Times, The Guardian, Harper’s Magazine,
Nation’s Restaurant News, Modern Healthcare Magazine, Politico, The Hill, Roll Call and advertising trades such as
Broadcasting & Cable, Advertising Age, TV Newscheck, MediaPost and AdWeek.