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CREATE DISTINCTION 
why “great” isn’t good enough to grow your business 
Scott McKain 
author, Create Distinction
Proclaimed that the 
research discovered 
there were ELEVEN 
“great” companies…
One makes a product that can kill its customers… 
Five performing merely AT or BELOW the S&P average… 
One has been acquir...
can you differentiate YOUR work?
Telling everyone how great your 
product/service performs 
SUCKS! 
Greatness is everywhere.
The most complex 
compositions 
in all of music…
are now performed 
by MIDDLE SCHOOL students
“Today, virtosos are a DIME A DOZEN.” 
—from LA Times
in today’s fast-paced world 
great 
performance is a 
common quality.
you must CREATE DISTINCTION to stand out
HOW CAN CUSTOMERS TELL A DIFFERENCE 
BETWEEN YOU AND THE COMPETITION?
HOW CAN CUSTOMERS TELL A DIFFERENCE 
BETWEEN YOU AND THE COMPETITION? 
…IF YOU DON’T 
SELL THEM UNIQUELY 
AND SERVE THEM R...
CREATE 
DISTINCTION in 
SALES & 
CUSTOMER 
SERVICE 
to grow your business!
The Four 
Cornerstones 
Of Distinction
Clarity 
The Four 
Cornerstones 
Of Distinction 
Creativity 
Communication 
Customer 
Experience 
Focus
Create the 
ULTIMATE CUSTOMER 
EXPERIENCE ® 
“Ultimate Customer Experience is a Federally registered trademark of 
McKain ...
WHAT IS THE ULTIMATE EXPERIENCE THAT 
A CUSTOMER COULD HAVE WITH YOU?
WANT TO 
LEARN MORE? 
Discover how to : 
• sell uniquely by creating distinction 
• serve remarkably by delivering the 
Ul...
CREATE DISTINCTION 
why “great” isn’t good enough to grow your business 
CreateDistinction.com 
Scott McKain 
author, Crea...
Scott McKain is one of the world’s leading 
KEYNOTE SPEAKERS! 
ScottMcKain.com
CREATE DISTINCTION 
why “great” isn’t good enough to grow your business 
ScottMcKain 
@ScottMcKain 
ScottMcKain 
Scott McK...
"Great" is everywhere: Why you must CREATE DISTINCTION to grow your business
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"Great" is everywhere: Why you must CREATE DISTINCTION to grow your business

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"Virtuosos are a dime a dozen." -- LA Times

In today's hyper-competitive business world, greatness is everywhere -- and doesn't make you stand out from your competition. Instead, you must create distinction in how you sell and serve your customers.

This short program from Hall of Fame speaker and bestselling author, Scott McKain, briefly examines the phenomenon -- and reveals the keys to standing out.

For more information on the book, "Create Distinction" -- named by thirty major newspapers like the Miami Herald as one of the "Ten Best Business Books of the Year -- go to: http://CreateDistinction.com

For more on Scott's programs: http://ScottMcKain.com

Published in: Business
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"Great" is everywhere: Why you must CREATE DISTINCTION to grow your business

  1. 1. CREATE DISTINCTION why “great” isn’t good enough to grow your business Scott McKain author, Create Distinction
  2. 2. Proclaimed that the research discovered there were ELEVEN “great” companies…
  3. 3. One makes a product that can kill its customers… Five performing merely AT or BELOW the S&P average… One has been acquired by a “non-great” company… One now has half of its previous market cap… One has dissolved through bankruptcy… One committed securities fraud, delisted by NYSE… One is still “great”…
  4. 4. can you differentiate YOUR work?
  5. 5. Telling everyone how great your product/service performs SUCKS! Greatness is everywhere.
  6. 6. The most complex compositions in all of music…
  7. 7. are now performed by MIDDLE SCHOOL students
  8. 8. “Today, virtosos are a DIME A DOZEN.” —from LA Times
  9. 9. in today’s fast-paced world great performance is a common quality.
  10. 10. you must CREATE DISTINCTION to stand out
  11. 11. HOW CAN CUSTOMERS TELL A DIFFERENCE BETWEEN YOU AND THE COMPETITION?
  12. 12. HOW CAN CUSTOMERS TELL A DIFFERENCE BETWEEN YOU AND THE COMPETITION? …IF YOU DON’T SELL THEM UNIQUELY AND SERVE THEM REMARKABLY… WHY WOULDN’T THEY CHOOSE SOMEPLACE ELSE?
  13. 13. CREATE DISTINCTION in SALES & CUSTOMER SERVICE to grow your business!
  14. 14. The Four Cornerstones Of Distinction
  15. 15. Clarity The Four Cornerstones Of Distinction Creativity Communication Customer Experience Focus
  16. 16. Create the ULTIMATE CUSTOMER EXPERIENCE ® “Ultimate Customer Experience is a Federally registered trademark of McKain Performance Group, Inc; all rights reserved”
  17. 17. WHAT IS THE ULTIMATE EXPERIENCE THAT A CUSTOMER COULD HAVE WITH YOU?
  18. 18. WANT TO LEARN MORE? Discover how to : • sell uniquely by creating distinction • serve remarkably by delivering the Ultimate Customer Experience ®
  19. 19. CREATE DISTINCTION why “great” isn’t good enough to grow your business CreateDistinction.com Scott McKain author, Create Distinction
  20. 20. Scott McKain is one of the world’s leading KEYNOTE SPEAKERS! ScottMcKain.com
  21. 21. CREATE DISTINCTION why “great” isn’t good enough to grow your business ScottMcKain @ScottMcKain ScottMcKain Scott McKain author, Create Distinction

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