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Scott	
  R	
  Jameson	
  
	
  
Address:	
  	
  1301	
  Goldenrod	
  Drive	
  Naperville,	
  IL	
  60540	
  	
  	
  Phone:	
  (630)	
  730-­‐6489	
  	
  	
  Email:	
  bigbluepr@yahoo.com	
  
	
  
CAREER	
  OBJECTIVE	
  
	
  
To	
  obtain	
  a	
  challenging	
  position	
  in	
  Corporate	
  Tradeshow	
  and	
  Event	
  Marketing	
  that	
  utilizes	
  my	
  extensive	
  skills	
  
and	
  expertise	
  to	
  provide	
  outstanding	
  management,	
  planning,	
  and	
  execution	
  of	
  marketing	
  event	
  services.	
  
PROFESSIONAL	
  HIGHLIGHTS	
  
	
  
• 20+	
  years	
  of	
  experience	
  in	
  Corporate	
  Event	
  and	
  Tradeshow	
  Management	
  	
  
• Management	
  experience	
  in	
  planning	
  and	
  handling	
  national	
  &	
  international	
  exhibitions	
  and	
  events	
  
• Experience	
  with	
  solving	
  problems	
  on	
  and	
  off	
  site	
  while	
  under	
  tight	
  deadlines	
  
• Manage	
  events	
  and	
  functions	
  from	
  the	
  ground	
  up	
  for	
  small	
  and	
  large	
  groups	
  with	
  varying	
  timelines.	
  	
  
• Simultaneously	
  manage	
  &	
  execute	
  multiple	
  events	
  of	
  varying	
  sizes	
  at	
  any	
  one	
  time	
  	
  
• Excellent	
  project	
  management/coordinating,	
  define,	
  conceptualize	
  and	
  execute	
  a	
  successful	
  event	
  
• Manage	
  and	
  track	
  event	
  marketing	
  budget	
  to	
  promote	
  company	
  products	
  and	
  services	
  to	
  the	
  
target	
  audience	
  with	
  a	
  strong	
  focus	
  on	
  ROI	
  
• Develop	
  solid	
  relationships	
  with	
  top	
  industry	
  organizations	
  to	
  maximize	
  company	
  exposure,	
  
promote	
  the	
  company's	
  products	
  and	
  services,	
  and	
  drive	
  bottom-­‐line	
  results	
  
• Act	
  as	
  consultant	
  /	
  liaison	
  and	
  collaborate	
  with	
  Communications,	
  outside	
  agencies,	
  Marketing	
  and	
  
Sales	
  from	
  various	
  divisions	
  on	
  event	
  strategy,	
  budget,	
  and	
  execution	
  for	
  revenue-­‐driving	
  events	
  
• Corporate	
  liaison	
  for	
  aftermarket	
  group	
  to	
  insure	
  adherence	
  to	
  global	
  tradeshow	
  guidelines	
  
• Key	
  contributor	
  for	
  creation	
  and	
  implementation	
  of	
  corporate	
  guideline	
  variant	
  for	
  North	
  America.	
  	
  
• Post-­‐event	
  tracking	
  and	
  ROI	
  analysis	
  to	
  help	
  measure	
  the	
  company's	
  marketing	
  initiatives	
  and	
  to	
  
improve	
  future	
  performance	
  
• Active	
  member	
  and	
  contributor	
  to	
  multiple	
  industry	
  event	
  groups	
  
SUMMARY	
  OF	
  SKILLS	
  
	
  
• Determining	
  marketing	
  objectives	
  across	
  multiple	
  business	
  units,	
  and	
  preparing	
  annual	
  budgets.	
  
• Planning	
  marketing	
  activities	
  in	
  conjunction	
  with	
  company’s	
  growth	
  plan	
  and	
  collaborating	
  
strategies	
  to	
  execute	
  the	
  plan.	
  	
  
• Ensuring	
  successful	
  participation	
  in	
  national	
  tradeshows,	
  exhibitions	
  &	
  organizing	
  other	
  events	
  such	
  
as	
  conferences	
  and	
  smaller	
  meetings,	
  and	
  occasional	
  support	
  of	
  Motorsport	
  activities.	
  
• Organizational	
  skills	
  to	
  effectively	
  establish	
  work	
  priorities	
  in	
  accordance	
  with	
  objectives	
  and	
  
standards.	
  
• Superior	
  problem	
  solving	
  skills.	
  
• Effective	
  listening,	
  oral	
  and	
  written	
  communication	
  skills	
  necessary	
  for	
  customer	
  contact,	
  
negotiation,	
  presentations,	
  project	
  management,	
  personnel	
  management.	
  
• Excellent	
  managerial	
  and	
  communication	
  skills.	
  
• Well	
  organized	
  with	
  attention	
  to	
  creative	
  planning	
  detail	
  and	
  execution.	
  
• Strong	
  negotiation	
  and	
  event	
  management	
  skills.	
  
• MS	
  Office	
  Proficiency	
  in	
  Excel,	
  Word	
  and	
  PowerPoint.	
  
	
  
EMPLOYMENT	
  HISTORY	
  
Evo	
  Exhibits,	
  West	
  Chicago,	
  IL	
  2013-­‐present	
  
Sr.	
  Account	
  Executive	
  
Senior	
  Sales	
  position	
  with	
  focus	
  on	
  growing	
  the	
  automotive	
  business	
  segment.	
  Responsible	
  for	
  significant	
  
growth	
  and	
  addition	
  of	
  high	
  profile	
  clients.	
  
	
  
Robert	
  Bosch	
  LLC,	
  Broadview,	
  IL	
  1987-­‐2013	
  
Manager	
  of	
  North	
  American	
  Tradeshow	
  and	
  Events	
  
Managed	
  tradeshow,	
  Event,	
  and	
  Mobile	
  Marketing	
  participation	
  for	
  diverse	
  business	
  units	
  of	
  Bosch	
  NA;	
  
inclusive	
  of	
  Automotive	
  and	
  Heavy	
  Duty	
  Aftermarket,	
  Diagnostic	
  &	
  Wheel/Service	
  Equipment,	
  Motorsports,	
  
Mobile	
  Entertainment,	
  BSH	
  Appliances	
  &	
  Small	
  Electronics,	
  and	
  the	
  strategic	
  planning,	
  execution	
  and	
  
oversight	
  of	
  company	
  events	
  including,	
  celebrity	
  appearances,	
  sales	
  meetings,	
  client	
  entertainment,	
  and	
  
internal	
  company	
  events.	
  Position	
  included	
  management	
  of	
  all	
  program	
  elements	
  including	
  budget	
  
development	
  and	
  reconciliation	
  by	
  business	
  unit,	
  all	
  logistics	
  and	
  content	
  management	
  including,	
  but	
  not	
  
limited	
  to,	
  venue	
  site	
  selection,	
  contract	
  negotiation,	
  promotional	
  strategy,	
  attendee	
  rooming	
  lists,	
  staffing	
  
schedules	
  and	
  vendor	
  management.	
  	
  60%	
  Travel	
  time	
  with	
  travel	
  throughout	
  North	
  America,	
  Caribbean,	
  
and	
  Northern	
  Europe.	
  	
  
	
  
Armstrong	
  Bros	
  Tool	
  Company,	
  Chicago,	
  IL	
  	
  
Asst.	
  Advertising	
  Manager	
  /	
  Tradeshow	
  Manager	
  
Responsible	
  for	
  line	
  additions,	
  product	
  literature,	
  catalogs	
  and	
  price	
  sheet,	
  sales	
  training	
  &	
  support	
  
materials,	
  and	
  Manager	
  of	
  trade	
  shows	
  for	
  major	
  US	
  industrial	
  tool	
  manufacturer.	
  
	
  	
  	
  
ACTIVE	
  INDUSTRY	
  MEMBERSHIPS	
  
	
  
ADS-­‐	
  ASSOC	
  OF	
  DIESEL	
  SPECIALIST	
  -­‐	
  Board	
  Member	
  &	
  Exhibit	
  Committee	
  Chair,	
  2000	
  to	
  2014.	
  	
  
Participated	
  in	
  redefining	
  goals	
  and	
  direction	
  of	
  Association,	
  and	
  Annual	
  Tradeshow.	
  	
  
Positive	
  growth	
  of	
  tradeshow	
  in	
  each	
  year	
  I	
  was	
  Chair	
  
	
  
AOCA-­‐Automotive	
  Oil	
  Change	
  Association	
  -­‐	
  VP	
  AOCA	
  &	
  Board	
  of	
  Directors,	
  2012-­‐2014	
  
Board	
  member	
  –	
  Vendor	
  Liaison,	
  2009-­‐2011	
  
Responsible	
  for	
  strategic	
  planner	
  helping	
  to	
  redefine	
  the	
  organizations	
  future	
  role	
  and	
  direction.	
  
	
  
AASA-­‐Automotive	
  Aftermarket	
  Sales	
  Association	
  -­‐	
  AAPEX	
  Show	
  Committee	
  Member,	
  2010-­‐2014	
  
Instrumental	
  contributor	
  in	
  shaping	
  the	
  future	
  for	
  North	
  America’s	
  largest	
  automotive	
  parts	
  expo.	
  
helped	
  redefine	
  the	
  look	
  and	
  goals	
  of	
  the	
  Expo,	
  and	
  establish	
  standards	
  for	
  future	
  growth.	
  
	
  
TSEA-­‐Trade	
  Show	
  Exhibitors	
  Association	
  -­‐	
  Treasurer,	
  Educational	
  Program	
  Director	
  for	
  the	
  Windy	
  City	
  
Chapter.	
  Responsible	
  for	
  program	
  that	
  brought	
  together	
  industry	
  leaders	
  to	
  established	
  industry	
  guidelines	
  
for	
  crated	
  and	
  pad	
  wrapped	
  freight	
  resulting	
  in	
  new	
  standards	
  and	
  exhibitor	
  savings.	
  Taught	
  seminars	
  in	
  
Tradeshow	
  and	
  Management	
  
	
  
EDUCATION	
  
	
  
School	
  of	
  the	
  Art	
  Institute	
  of	
  Chicago,	
  Chicago,	
  IL	
  
CME,	
  Certified	
  Manager	
  of	
  Exhibits	
  
	
  (1994)	
  (Recertified	
  2004)	
  

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SRJ Resume 5.15 (1)

  • 1. Scott  R  Jameson     Address:    1301  Goldenrod  Drive  Naperville,  IL  60540      Phone:  (630)  730-­‐6489      Email:  bigbluepr@yahoo.com     CAREER  OBJECTIVE     To  obtain  a  challenging  position  in  Corporate  Tradeshow  and  Event  Marketing  that  utilizes  my  extensive  skills   and  expertise  to  provide  outstanding  management,  planning,  and  execution  of  marketing  event  services.   PROFESSIONAL  HIGHLIGHTS     • 20+  years  of  experience  in  Corporate  Event  and  Tradeshow  Management     • Management  experience  in  planning  and  handling  national  &  international  exhibitions  and  events   • Experience  with  solving  problems  on  and  off  site  while  under  tight  deadlines   • Manage  events  and  functions  from  the  ground  up  for  small  and  large  groups  with  varying  timelines.     • Simultaneously  manage  &  execute  multiple  events  of  varying  sizes  at  any  one  time     • Excellent  project  management/coordinating,  define,  conceptualize  and  execute  a  successful  event   • Manage  and  track  event  marketing  budget  to  promote  company  products  and  services  to  the   target  audience  with  a  strong  focus  on  ROI   • Develop  solid  relationships  with  top  industry  organizations  to  maximize  company  exposure,   promote  the  company's  products  and  services,  and  drive  bottom-­‐line  results   • Act  as  consultant  /  liaison  and  collaborate  with  Communications,  outside  agencies,  Marketing  and   Sales  from  various  divisions  on  event  strategy,  budget,  and  execution  for  revenue-­‐driving  events   • Corporate  liaison  for  aftermarket  group  to  insure  adherence  to  global  tradeshow  guidelines   • Key  contributor  for  creation  and  implementation  of  corporate  guideline  variant  for  North  America.     • Post-­‐event  tracking  and  ROI  analysis  to  help  measure  the  company's  marketing  initiatives  and  to   improve  future  performance   • Active  member  and  contributor  to  multiple  industry  event  groups   SUMMARY  OF  SKILLS     • Determining  marketing  objectives  across  multiple  business  units,  and  preparing  annual  budgets.   • Planning  marketing  activities  in  conjunction  with  company’s  growth  plan  and  collaborating   strategies  to  execute  the  plan.     • Ensuring  successful  participation  in  national  tradeshows,  exhibitions  &  organizing  other  events  such   as  conferences  and  smaller  meetings,  and  occasional  support  of  Motorsport  activities.   • Organizational  skills  to  effectively  establish  work  priorities  in  accordance  with  objectives  and   standards.   • Superior  problem  solving  skills.   • Effective  listening,  oral  and  written  communication  skills  necessary  for  customer  contact,   negotiation,  presentations,  project  management,  personnel  management.   • Excellent  managerial  and  communication  skills.   • Well  organized  with  attention  to  creative  planning  detail  and  execution.   • Strong  negotiation  and  event  management  skills.   • MS  Office  Proficiency  in  Excel,  Word  and  PowerPoint.    
  • 2. EMPLOYMENT  HISTORY   Evo  Exhibits,  West  Chicago,  IL  2013-­‐present   Sr.  Account  Executive   Senior  Sales  position  with  focus  on  growing  the  automotive  business  segment.  Responsible  for  significant   growth  and  addition  of  high  profile  clients.     Robert  Bosch  LLC,  Broadview,  IL  1987-­‐2013   Manager  of  North  American  Tradeshow  and  Events   Managed  tradeshow,  Event,  and  Mobile  Marketing  participation  for  diverse  business  units  of  Bosch  NA;   inclusive  of  Automotive  and  Heavy  Duty  Aftermarket,  Diagnostic  &  Wheel/Service  Equipment,  Motorsports,   Mobile  Entertainment,  BSH  Appliances  &  Small  Electronics,  and  the  strategic  planning,  execution  and   oversight  of  company  events  including,  celebrity  appearances,  sales  meetings,  client  entertainment,  and   internal  company  events.  Position  included  management  of  all  program  elements  including  budget   development  and  reconciliation  by  business  unit,  all  logistics  and  content  management  including,  but  not   limited  to,  venue  site  selection,  contract  negotiation,  promotional  strategy,  attendee  rooming  lists,  staffing   schedules  and  vendor  management.    60%  Travel  time  with  travel  throughout  North  America,  Caribbean,   and  Northern  Europe.       Armstrong  Bros  Tool  Company,  Chicago,  IL     Asst.  Advertising  Manager  /  Tradeshow  Manager   Responsible  for  line  additions,  product  literature,  catalogs  and  price  sheet,  sales  training  &  support   materials,  and  Manager  of  trade  shows  for  major  US  industrial  tool  manufacturer.         ACTIVE  INDUSTRY  MEMBERSHIPS     ADS-­‐  ASSOC  OF  DIESEL  SPECIALIST  -­‐  Board  Member  &  Exhibit  Committee  Chair,  2000  to  2014.     Participated  in  redefining  goals  and  direction  of  Association,  and  Annual  Tradeshow.     Positive  growth  of  tradeshow  in  each  year  I  was  Chair     AOCA-­‐Automotive  Oil  Change  Association  -­‐  VP  AOCA  &  Board  of  Directors,  2012-­‐2014   Board  member  –  Vendor  Liaison,  2009-­‐2011   Responsible  for  strategic  planner  helping  to  redefine  the  organizations  future  role  and  direction.     AASA-­‐Automotive  Aftermarket  Sales  Association  -­‐  AAPEX  Show  Committee  Member,  2010-­‐2014   Instrumental  contributor  in  shaping  the  future  for  North  America’s  largest  automotive  parts  expo.   helped  redefine  the  look  and  goals  of  the  Expo,  and  establish  standards  for  future  growth.     TSEA-­‐Trade  Show  Exhibitors  Association  -­‐  Treasurer,  Educational  Program  Director  for  the  Windy  City   Chapter.  Responsible  for  program  that  brought  together  industry  leaders  to  established  industry  guidelines   for  crated  and  pad  wrapped  freight  resulting  in  new  standards  and  exhibitor  savings.  Taught  seminars  in   Tradeshow  and  Management     EDUCATION     School  of  the  Art  Institute  of  Chicago,  Chicago,  IL   CME,  Certified  Manager  of  Exhibits    (1994)  (Recertified  2004)