1. Film at 11Film at 11
No, on Facebook* NOW!No, on Facebook* NOW!
(*and Twitter, and text message, and email…)(*and Twitter, and text message, and email…)
Scott HurleyScott Hurley
Twitter:Twitter: @WLUK_SH@WLUK_SH
Brian KerhinBrian Kerhin
Twitter:Twitter: @fox11news@fox11news

2. Create a PersonalityCreate a Personality
Start the ConversationStart the Conversation

3. Create a PersonalityCreate a Personality
 Share unusual storiesShare unusual stories

4. Create a PersonalityCreate a Personality
 Post fun photosPost fun photos

5. Information About Our Product?Information About Our Product?
InformationInformation ISIS Our Product!Our Product!

6. Information Is Our ProductInformation Is Our Product
 Links to stories on our siteLinks to stories on our site

7. Information Is Our ProductInformation Is Our Product
 Quick updates on social media onlyQuick updates on social media only

8. Customer ServiceCustomer Service
Social Media Allows AnyoneSocial Media Allows Anyone
to Become a Publisherto Become a Publisher

9. Customer ServiceCustomer Service
 Pass along information directly from primaryPass along information directly from primary
sourcessources

10. Customer ServiceCustomer Service
 Answer questions, respond to tipsAnswer questions, respond to tips

11. Customer ServiceCustomer Service
 The public can bypass usThe public can bypass us

12. TakeawaysTakeaways
Create a PersonalityCreate a Personality
Create ValueCreate Value
Customer ServiceCustomer Service

13. Film at 11Film at 11
No, on Facebook* NOW!No, on Facebook* NOW!
(*and Twitter, and text message, and email…)(*and Twitter, and text message, and email…)
Scott HurleyScott Hurley
Twitter:Twitter: @WLUK_SH@WLUK_SH
Brian KerhinBrian Kerhin
Twitter:Twitter: @fox11news@fox11news