10 good practices for new organizations using Twitter_Vitteková,Lučkaničová,Školkay_NewMediaLit_Bratislava, Slovakia
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10 good practices for new organizations using Twitter_Vitteková,Lučkaničová,Školkay_NewMediaLit_Bratislava, Slovakia
- 1. 10 good practises for New Organizations Using Twitter Lucia Vitteková Simona Lučkaničová Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 2. 10 Good Practices for New Organizations Using Twitter May 29 – 30, 2014 Bratislava Media Practices in New Digital Environment Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 3. What is Twitter? Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 4. Twitter is like... Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 5. How many journalists tweet? Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 6. What countries? Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 7. Dean Baquet Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 8. Meaningful use of Twitter - Make a good use of your Twitter bio space - Do not make your account private - Go through the people you are following every few months - Check out your followers - Create a list of people you do not want to miss Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 9. Social networks are new informative approaches Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 10. However… Media outlets are still using Twitter in a very basic way The mainstream media use a 2.0 tool with a clear 1.0 mentality. Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 11. An example
- 15. Community engagement Not only to spread information and self-promotion; BUT Community engagement: community outreach • Conversation • Collaboration Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 16. Good Practices for New Organizations on Twitter Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 17. 1. They Have a Human Voice Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 18. Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 19. 2. They Retweet and Mention Other Users not Related to the Medium Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 20. Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 21. Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 22. Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 23. 3. They Link to External Content to Enrich the Self Contribution Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 24. Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 25. 4. They Listen to Their Users and Talk to Them Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship
- 26. Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 27. Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 28. Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 29. Media can also suggest new topics for conversation Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 30. to learn more about the preferences and needs of their followers… Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 31. to question their followers for better ways to interact with them… Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 32. or to increase informative resources Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 33. 5. They Provide Useful Information in an Appealing Way Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 34. Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 35. Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 36. 6. They Conduct Surveys Among Users Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 37. Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 38. 7. They Promote the Most Relevant of Their Content in an Attractive Manner Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 39. Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 40. 8. They Use Hashtags in an Effective and Creative Way Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 41. Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 42. 9. They Add Multimedia Value to Their Updates Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 43. Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 44. Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 45. 10. They Link to Other Networks Where Media Might Have a Profile Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 46. Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 47. If you don’t like the chaos of breaking news, you should probably stay off Twitter BUT Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 48. Want to be retweeted? Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 49. Science Proves What Breaks News Faster: the newswire is still the main force in information sharing Twitter vs Mainstream Media Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 51. Hashtag as a headline Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 52. Jokes on Twitter Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
- 53. And don’t forget to Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by SKAMBA and is free to use under condition of acknowledging authorship
Editor's Notes
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- <číslo> Twitter is a micro-blogging service that allows users to send and read short texts, called “tweets”, with 140 characters maximum. These messages can be sent from the Twitter site, mobile phones, instant messaging programs, or even from third-party applications like TweetDeck, Twidroid, Twiterrific, HootSuite, Tweetie, Twinckle, Tweetboard and Nanvú, as well as from social networks like Facebook, LinkedIn and Google+. Every news and texts are shown on the user profile page, and are also immediately sent to other users who have chosen to receive them. For this reason, Twitter is also a major component of social networking sites.Fuchs: Twitter is a microblog – a website that features periodically published posts organized in reverse chronological order so that the newest ones are shown first (blog). Microblog is a further development of the blog concept: one shares a short message with the public and each user has a contact list of persons following them. Twitter was created in California in 2006 by Jack Dorsey, Biz Stone and Evan Williams. Since its inception, its popularity has been rapidly increasing, not only due to its advanced handling capabilities of live report, but mainly for its advantages in sharing every kind of files and news.
- <číslo> Twitter shares some similarities with other channels of communication. Like telephones, it facilitates a real-time exchange of information. As instant messaging, the information is sent right away. But it extends the functions of previous modes of communication by combining these features in both a one-to-many and many-to-many framework that is public, archived and searchable. Twitter allows a large number of users to communicate with each other simultaneously in real-time, based on asymmetrical relationships among friends and followers. The messages generate social streams of connected data providing individually and aggregate values(Hermida, 2010a)
- Use of micro-blogs is somewhat more widespread. This year the proportion of journalists using Twitter worldwide has reached 59 per cent. Source: ORIELLA PR NETWORK GLOBAL DIGITAL JOURNALISM STUDY 2013 <číslo>
- Usage of Twitter is highest in the UK, France, Spain, Canada, Australia and the US – and it is hardly surprising to see how the Anglophone countries are such keen adopters. It is interesting, however, to note blogging is far more than a commonplace among journalists in India (64 per cent), while in some countries, notably Germany, social media are still very much a minority pursuit: barely a third of German journalists say they have personal Twitter accounts. Source: ORIELLA PR NETWORK GLOBAL DIGITAL JOURNALISM STUDY 2013 <číslo>
- In May 2014, Jill Abramson was fired from the New York Times and was replaced by Dean Baquet. At the same time, The New York Times digital report called Inovation leaked to public. The report basically said, that New York Times digitalization is not fast enough and they have not been doing enough. Supporters of Jill Abramson argued that at times when the newspaper has trouble with digitalization and proper using of social media, the publisher decided to promote some one who does not even use Twitter. <číslo>
- <číslo> Make a good use of your Twitter bio space – your bio helps your potential followers to get a sence of what you tweet about, what your hobbies are, what you care about. Your bio is important since it is one of the reasons why people decide to follow you. Try to avoid non-specific, empty phrases. Be concrete, crisp and short. (Instead of „TV reporter“ try to introduce yourself as „Reporter of TV Markiza, covering mainly education topics“). Do not make your account private - It is useless make your account private. Your main goal is to get as many followers as possible, to let your audiance know your opinions, information,... They don´t want to ask you for you permision to be followed. Check out your followers and go through the people you are following every few months – It helps you to get rid of fake profiles, inactive profiles and on the other hand, checking out your followers helps you to gain new, interresting people to follow. Create a list of people you don´t want to miss – not every day you can check out your twitter every once a while. Sometimes you do not get the chance to check out your Twitter for a couple of days. To check every profile you don´t want to miss is difficult, it takes time and you may forget to check some one. Therefore it is helpful to have a list of people whose tweets you do not want to miss.
- <číslo> A first media strategy, as unfortunate as usual, consists in replicating old content and old pre-digital dynamics into new platforms. Well, now we all know it doesn't work and something new has to be experimented. Social networks are neither another channel of distribution nor a new mechanism to drive traffic to their sites or feedback on their productions. Media needs to understand social networks as new areas for informative approaches. They have to count on users to define a new agenda and to elaborate informations; they must adapt contents to the language and culture of each platform; in the meanwhile they also have to reorganize newsrooms and let people participate in media (Orihuela, 2010).
- <číslo> Such versatility has been noted by people in various disciplines as the media wanted to take advantage of this new form of communication. By its very nature, journalism could not lag behind, and after an initial phase of skepticism and observation, more and more media outlets and journalists are now joining Twitter. However, according to the results of some recent research (Rindfuss, 2009; Herrera & Requejo, 2010; Blasingame, 2011; or Ferguson & Greer, 2011), media outlets are still using Twitter in a very basic way. Despite the wide potential provided by Twitter to traditional media, many outlets still use it exclusively to spread information or for self-promotional purposes, without adequately engaging with their audiences (Messner, Linke & Eford, 2011) or linking to external content, causing them to miss opportunities which could enrich their contribution to current society. Basically, the mainstream media use a 2.0 tool with a clear 1.0 mentality.
- <číslo> Twitter shares some similarities with other channels of communication. Like telephones, it facilitates a real-time exchange of information. As instant messaging, the information is sent right away. But it extends the functions of previous modes of communication by combining these features in both a one-to-many and many-to-many framework that is public, archived and searchable. Twitter allows a large number of users to communicate with each other simultaneously in real-time, based on asymmetrical relationships among friends and followers. The messages generate social streams of connected data providing individually and aggregate values(Hermida, 2010a)
- <číslo>
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- <číslo> Matt Eltringham, Social Media Associate Editor at the BBC, insists that media must turn their audiences into communities. To do so, they must increase what Americans call community engagement. “Community engagement = News orgs make top priority to listen, to join, lead and enable conversation to elevate journalism”10 (Buttry, 2011). To facilitate community engagement, Mayer (2011) proposes that journalists adopt the following three modalities: • Community outreach • Conversation • Collaboration In this framework, media organizations should not limit their activity on Twitter to spreading information or self-promotion. They shouldn’t, in addition, ignore their audiences, external content or avoid a differential approach for Twitter by automatically programming the same headlines or updates already posted on Facebook.
- <číslo> From a more concrete perspective, media outlets that understand Twitter’s potential make use of a human voice, retweet and mention other users not necessarily related to the medium, and link to external content if this enriches their own contributions. They also listen to their users and talk with them, provide useful information, and conduct surveys. In addition, they promote the most relevant content in an appealing way, use hashtags in an effective and creative manner, add multimedia value to the updates through links to pictures, videos, audio files or graphs, or link to other networks where the media might have a profile.
- <číslo> The media voice on Twitter has to be credible and reliable (Thompson, 2010), but also personal and human. For this reason, from time to time, media organizations could publish updates that might not have much informational relevance, but could help humanize the medium: With Twitter we can be more transparent and, basically, more human for a better connection with the audience. For instance, a very active BBC correspondent posted a tweet on a Sunday morning telling that he was bathing his dog. One might think that this is not journalism and he should not do it. However, I think that also this message has a value because a reader may think: “Oh, that journalist likes dogs, like me, and I also bathe my dog on Sunday mornings” ; this is what can create some connection with the audience, something that is particularly difficult on television. Thanks to the mix of personal and professional content on Twitter, journalists can not only involve their audience in what they do but they can tell them who they are then. And this is what leads to connection (Hermida, 2009). In similar terms, Vargas (2010a) states that above all journalists are people, and therefore relatable; so she suggests to avoide an impersonal or authoritarian tone and to be willing to apologize for mistakes (Vargas, 2010a). An example of this human voice can be found in the following update, where CBC celebrated a Friday, likely reflecting the feelings of many of its followers.
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- <číslo> Media outlets that make good use of Twitter acknowledge the valuable content that others provide. Selfpromotion, states Vargas (2010c), is legitimate and unavoidable but media organizations should not ignore the quality inputs that other people has to offer: Social media works when you are generous. There is nothing wrong with selfpromotion but things really take off when you give others praise or a moment in the spotlight. The rise of retweeting -real retweeting, not spammy retweeting shows how far giving credit to others can take in social spaces (Sherman, 2009). This generosity is illustrated by the following updates:
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- <číslo> The results of some recent research verify a common situation: Traditional media outlets seem to have mechanically transferred conceptions of their own roles in the mass media to Twitter, as if it was just another on-line newspaper or radio station. They do not see it as a tool for horizontal conversation, let alone a forum for exchanging information. Twitter ends up being merely a space where they broadcast to a passive audience that reads and never responds (Marticorena, 2010). Thus, as pointed out at the beginning, a 2.0 tool is used with a 1.0 mentality. In a new scenario that is not yet under their control, media prefer to be cautious, prudent and conservative and to reduce their activity to reproduce what they have always done due to their fear of losing users of their websites. Thus, the policy of linking to external content can be seen as an openness indicator, because it puts information usefulness before direct achievement:
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- <číslo> According to Sherman (2009), the early Internet experiences of major companies illustrate the importance of providing timely responses to any kind of feedbacks from users: The burden of response can be great but it can be lessened by using the right tools and crowdsourcing answers. A quick response is more important than ever and thanks to search tools, alert apps and other services, it is easy to be achieved. Don’t be a dam in a conversation flow (Sherman, 2009). For mass media this task is not always easy, although Twitter can also serve as an extremely fast and flexible tool to meet users’ requests, easily obtained by using mention system or the search engine provided by the application. However, Do not consider responding to a tweet as a „must do“ thing. By responding to a tweet you have got a great opportunity to express your good manners and people always love if you are able to say such simple words as „thank you“. Moreover, it does not make you to look like one of the automated robot accounts. And also, it helps you to get to know your audience and eventually build a relationship with your followers. We found example replies in the following messages:
- Source: 50 Random Twitter Tips For Business by Ksenia Dobreva; www.slideshare.net <číslo>
- Source: 50 Random Twitter Tips For Business by Ksenia Dobreva; www.slideshare.net <číslo>
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- <číslo> Providing value to the conversation? To the community? In some circles, talking Media organizations can also use their Twitter accounts to provide interesting and attractive information. Adding value is an essential concept at this point. According to Sherman, this should be another of the 10 golden rules in social media: Add Value. Enter any online conversation with the aim of adding value. Before posting a message as a new participant in a forum, ask yourself how that is or could be related to your product or service and if it can be considered valuable but, most of all, if it can be considered unwelcome and/or intrusive (Sherman, 2009). On this matter, Thompson reminds us that the classic precept of providing attractive information still applies to the social networking era: Core journalistic skills are still crucial. You can acquire as many multimedia and programming skills as you want but if you are unable to tell a story in an accurate and compelling way, no one will be interesting to consume your content (Thompson, 2010). The following updates provide useful and attractive information:
- Source: 50 Random Twitter Tips For Business by Ksenia Dobreva; www.slideshare.net <číslo>
- <číslo>
- <číslo> Media organizations may also use their Twitter accounts as fast and effective ways to solicit their followers’ opinions by using tools such as Twtpoll, Poll Pigeon, Poll Your Followers, or by linking to polls already posted on their websites. By doing so, media outlets can harness new opportunities to seek views among their followers, a traditional practice that adds value to the information and opinions of their professionals. The following tweet is a great example:
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- <číslo> It is logical that media organizations would like to take advantage of Twitter to promote content. Anything else would be inconceivable. However, the strategy should focus on promoting only the most relevant content in an attractive way, giving priority to the most interesting and useful material for the audience:
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- <číslo> Hashtags are tags preceded by the # symbol and are used to highlight keywords or topics in the messages, so that their spread can be amplified and expanded beyond their own network. They were organically created by the Twitter community and, according to Fahri (2009), they are “just one of the tools that bring coherence to what can seem like Twitter’s tower of Babel”. Hashtag use is a clear example of the power of Twitter; it is an extraordinary tool for information retrieval and allows organizations to expand visibility beyond their own networks. In addition, the most popular or “trending” topics can actually be seen as a new modality for agenda setting(Orihuela, 2011b). Despite their usefulness, however, they are not widely used, at least not in Spanish media. Hastags are a great way to highlight keywords and frame the topic. However, their overuse leads to the opposite end making your tweet to look like a spam. Effective hashtags were used in the following tweets:
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- <číslo> Media outlets making good use of Twitter add multimedia content to their updates. There are many applications for doing so, including, for example Yfrog, Twitpic, Plixi, Twitprix, or Twicsy for pictures; Bubbletweet, Pickhur, Tvider, Screenr, or Twitcam for video; and Audioboo, Twaud.io, Tinysong, Tweetmic, or Chir.ps for audio. Each of these applications has its own particularities(Lisogorsky, 2010) but all can help bring media organizations closer to their followers:
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- <číslo> Finally, media outlets which have realized Twitter’s potential synchronize their profiles with other networks, not automatically, but using a holistic approach, with an awareness of each network’s unique characteristics. Thus, the approach is much more complete and comprehensive. Here are some examples:(I would like to explain in a very brief way why synchronizing Twitter and Facebook accounts is a mistake – 1. while Twitter gives you only 140 characters to promote a message, Facebook does not limit you. If you synchronize your accounts you are not able to take the advantages of Facebook (more characters to promote your message, explain your opinion,...).
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- <číslo> http://news.cyberjournalist.net/post/55001902279/if-you-dont-like-the-chaos-of-breaking-news-you
- Angry topics were shown to elicit responses more quickly and from the largest number of people Sad and disgusting messages were far less likely to generate feedbacks than full-on raging rants. Beihang University reseearch <číslo>
- <číslo> Fuchs: revolutions: different opinion at Arab spring: a) Wilson and Dunn study – FB, email and Twitter were considered to be less important and less informative, less used and motivating than phone communications and face-to-face communication. (2011, 1252) b) James Curran – (2012, 53), Arab spring has “deep-seated economic, political and religious causes Digital media contributed to build-up the dissent, facilitated the actual organizations of protests, and disseminated the news of the protests across the region and to the outer world. If the rise of digital communication did not cause the uprisings, it strengthened them. Available data indicates that in the Egyptian revolution, interpersonal communication, broadcasting and the phone were more important communication tools than the Internet. Data from Occupy General Survey indicates that interpersonal communication and online communications were important information and news sources for activists. The Arab revolutions and other protests (such as “Occupy”) were not tweeted, blogged or liked. Social media played a role in protest communication, but it was one role among different media types. The revolution in Egypt was not a Twitter revolution but related to the context of a highly stratified society. Real wages have been decreasing over 20 years, strikes were forbidden, there has been repression against the political left and unions, the gap between the rich and the poor very large, poverty has constantly increased, wages in industry have been low. the global journalists and activists – main source of retweets Who tweeted? Not Egyptians, but Western activists and journalists.
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- Slovak serious newspaper SME used hashtag „volilisme“ (we voted) as a headline during European election 2014. They asked their readers to go to vote and take a picture and uploaded. <číslo>
- 14-year-old girl tweeted to American Airlines she is going to do „something big“. Her IP address was reported to FBI. Later she tweeted:“I’m so scared I’m just a 14-year-old white girl I’m not a terrorist.” However, she was arrested. Her joke and the way she defended herself became a viral hit on the internet, and she was sent a large number of abusive messages on social media. <číslo>
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