Dave Schneider

Greater Minneapolis-St. Paul Area, IL United States

Vice President / Chief Marketing Officer at Red Wing Shoe Co.

Advertising / Marketing / PR

Leadership of the global marketing practice for Red Wing Shoe Company as Chief Marketing Officer with responsibility for building long-term brand equity and driving profitable, short-term revenue across the company’s portfolio of purpose-driven brands and its multi-channel distribution network. Reports to Chief Executive Officer with oversight of brand management, traditional/digital marcomm, retail experience and corporate comms. A “next gen” CMO that leverages equal parts consumer insights, differentiated experiences and compelling content that is enabled by technology and informed by data/analytics. Bias for swift but responsible action in an inclusive, people-friendly, continuous lear...