Johan Cruyff had a unique view on sport and education, out of the box thinking coupled with a real understanding of the essentials that leaders in Sport Management really need to make a difference. As part of the legacy, the Johan Cruyff Institute carries on the tradition in a Cruyffian way of education. Henk Verschuur, manager of the institute, will share with the insights behind the strategy the institute follows to connect to the market and the role that Johan Cruyff plays in their storytelling. He promises an intense start of the lecture and deeper insights in Cruyffian way of thinking. Henk Verschuur - Johan Cruyff Institute

1. The Cruyffian Way
Educating the next generation of
Leaders in Sport Management
Henk Verschuur
Manager Johan Cruyff Institute Amsterdam

2. The Johan Cruyff Institute is one of the global initiatives of The World of Johan Cruyff
that Mr. Johan Cruyff initiated after his retirement from playing and coaching.
The World of Johan Cruyff is composed by the following organizations:
The World of Johan Cruyff

3. The Johan Cruyff Institute is a powerful
blend of professors, staff and partners
who share a passion for educating the
next generation of leaders in the sport
business for the benefit of all athletes,
sport partners, organizations and the
students themselves.
The Johan Cruyff Institute

4. Growth (2016)

5. “You can only see it, when you get it”
Johan Cruyff Quote #1

6. “To accomplish things,
you have to do them together”
Johan Cruyff Quote #2

7. “If I wanted you to understand it,
I would have explained it better”
Johan Cruyff Quote #3

8. Educating the next generation of
Leaders in Sport Management
Educating the next generation of
Leaders in Sport Management
www.cruyffinstitute.nl

9. THANK YOU!