Marketing Consumer Products to Gen Z is challenging for many Brands for several Reasons: – lack of understanding of the online world and culture – lack of understanding of the target group, their behaviors, values, and purchasing habits – lack of understanding the available online marketing and communications tools and media This session will explore alongside the example of the Smartphone eBrand HONOR for Young Digital Natives & Digital Immigrants: – the target groups’ lifestyle and behaviors – how HONOR works as an eBrand – what to ‘Learn to Unlearn’ about common marketing beliefs that most of us work still on – why we need to change

2. Savage Marketing
– GEN Z