The document outlines a social media marketing strategy that involves understanding the target audience, choosing appropriate digital platforms, and setting key performance indicators. It discusses conceptualizing a campaign with content, promotions, and managing crises. An internal team would be oriented to the plan and responsibilities divided. Content would be scheduled, published to different platforms, and modulated based on feedback. Analytics would be reported and reanalyzed regularly to improve the strategy.

1. SOCIAL MEDIA MARKETING
STRATEGY
BROUGHT TO YOU BY

2. DIGITAL MEDIA RESEARCH
 TO KNOW YOUR TARGET SEGMENT! THE KIND OF TOPICS AND INTEREST THEY DIGITALLY
SOCIALIZE THE MOST ABOUT.

3. CHOOSEN DIGITAL PLATFORM
 TO UTILIZE THE NETWORKS AND SELECT THE RIGHT DIGITAL PLATFORM SO THAT THE MESSAGE IS
CONVEYED TO RIGHT TARGET SEGMENT ENSURING IT’S NOT COMMUNICATED TO THE OTHER
UNNECESSARY DIGITAL MEDIA PLATFORM.

4. KPI FOR THE CLIENT
 WHAT DO YOU WANT ACCOMPLISH FOR CLIENT THROUGH YOUR SOCIAL MEDIA EFFORTS?

5. CONCEPTUALISATION OF SOCIAL MEDIA
MARKETING
 THE CONCEPT DETAILS THE KPI’s FOR THE CLIENT WITH THE SOCIAL MEDIA TRAGET SEGMENT,
DIGITAL CAMPAIGN CONCEPTS, DIGITAL PROMOTIONAL EVENTS, DIGITAL CONTESTS, THEME
BASED DIGITAL CONTENT,DIGITAL MANAGEMENT PLAN FOR CRISIS IN DIGITAL WORLD, BRAND
PERSONAS, ETC. THAT WHICH ENABLE US TO TAILOR UNIQUE STRATEGIES FOR THE CLIENT TO
EACH OF HIS SOCIAL MEDIA CHANNELS.

6. ORIENTING OUR TEAM
 ORIENTING OUR TEAM AT OUR COMPANY WITH THE DIGITAL MEDIA PLAN FOR THE CLIENT. SO
THAT EVERYONE INVOLVED KNOWS THE STRATEGICAL PATH THAT HELP US
DIVIDE RESPONSIBILITIES AMONG OUR & THE CLIENT TEAM, FOR EXAMPLE WHO IS IN CHARGE
OF DESIGN, WHO WILL PROOF THE BLOGS, SOCIAL MEDIA NETWORK AND THE RESPONSES
COMMENTS AND @MENTIONS, AND REPORTING STRUCTURE AND REPORTING INCHARGE,
SUBSEQUENTLY THE OWNERSHIP OF METRICS TRACKING AND REPORTING.

7. MEETING MONDAYS
 TO SHEDULE OUR TWEETS, PINTEREST PINS, FACEBOOK POSTS, LINKEDIN POSTS, INSTAGRAM
STORIES, YOUTUBE VIDEOS AND OTHER SOCIAL MEDIA CONTENT WITH ORIGINAL IDEAS,
LINKING TO YOUR OWN CONTENT, AND ALSO OUTSIDE CONTENTS THAT WOULD BE A CROSS
BARTER OF PROMOTION ABD WOULD BE APT FOR THE TARGETED SEGMENT OF AUDIENCE THIS
MEETING WOULD TAKE 30-60 MINUTES AND IS OF HIGH IMPORTANCE THAT WOULD CRIB THE
TEETHING TROUBLE THAT WOULD LEAD TO TIMELINE MIS-MANAGMENT.

8. CONTENT SHEDULEMENT.
 OUR SPREADSHEETS TAILORED WITH THE POINT TO ACTION PROPORTIONATE TO THE TIMELINE
REQURIED FOR CONTENT TOPICS, HEADLINES, VIDEOS, RELATED LINKS, CAMPAIN DESIRED
SCHEDULING, ETC.

9. DIGITAL PUBLISHING
 DIGITAL PUBLISHING THE CONTENT SPECIFICLY RELATED TO YOUR ORGANISATION WITHOUT ANY
DELAYS AS PER THE SOCIAL MEDIUM CONTENT TYPE ALLOCATION,RULES AND REGULATION.

10. DIFFERENT DIGITAL MEDIUM DIFFERENT
CONTENTS
 WE DO NOT REPEAT THE APPROCH THE WAY TO DELIVER THE MESSAGE MONOTNOUSLY EVERY
WHERE ON THE DIGITAL PLATFORM EACH SOCIAL MEDIUM WILL HAVE DIFFERENT CONTENT
DELIVERING THE SAME MESSAGE EVERYWHERE ON THE DIGITAL PLATFORM.

11. THE DIGITAL MODULATOR
 IT’S HIGHLY CURCIAL TO BE RESPONSIVE TO COMMENTS,FEEDBACK & USER GENERATED QUERY
(POSITIVE OR NOT). A DIGITAL MODULATOR IS HIGHLY FUNDAMENTAL FOR THE DIGITAL
CUSTOMER RELATIONSHIP MANAGEMENT FROM THE CLIENTS END, THAT WOULD PLAY A VITAL
ROLE TO MAKE THIS PARTICULAR SOCIAL MEDIA MARKETING AND PROMOTION A HUGE
SUCCESS.

12. SHEDULED ANALYTICS REPORT.
 ANALYTICS CAN BE REPORTED WEEKLY, BIMONTHLY, OR MONTHLY DEPENDING ON THE
CLIENTS GOALS AND HIS DESIRED OUTCOMES.

13. REANALYZING THE ANALYTICS
 THE ANALYTICS REPORTS WILL BE ANALYSED WEEKLY, BIMONTHLY, OR MONTHLY AND THE
STRATEGY WILL BE IMPLEMENTED ACCORDINGLY TO IMPROVE & ACHEIVE THE CLIENTS GOALS
AND HIS DESIRED OUTCOMES.