The document discusses strategies for 92 news channel's content marketing and social media marketing. It recommends ensuring content is meaningful, accurate, and tailored to customers' needs using keyword tools and co-creation. It also stresses the importance of actively using social media platforms like Facebook, Instagram, Twitter, and YouTube and adopting an agile marketing strategy to quickly share news headlines in order to increase subscribers and market share. Personal selling through face-to-face meetings and collecting audience data to personalize content are also emphasized.

1. Content Marketing Strategy (92 news channel):
If news does not have meaning full, accurate, ethical, easily understandable, to the point
and clear wordings, then it will become a major issue to loss traffics from your website, channel
and other channel. For this purpose, we must use leverage keyword tools and similar
technologies to ensure that our content is according to customer’s needs and wants. In content
marketing, we must use Co-Creation & Strategic Alliance techniques to bring all writers,
illustrators, graphic designers, video editors & graphers, actors and web designers, as well as
many other talents of channel together, and then we must write innovative, creative, and
customize content and also according to religion and culture of that target audiences that will
become main source of our channel for retaining customer’s loyalty and also increasing wallet
share of customers toward us.
SMM (Social Media Marketing):
Social Media becomes a main part of any society for interaction with each-other and also
it pays a main role in spreading the news everywhere in few times. If businesses are not present
or not having positioning in Social Media, then they are present in 3rd
industrial Revolution,
basically means that they are not present in RACE, then How can they win the RACE?,
definitely they are losing huge market Space, then How can they become market Leader or How
can they increase their market-size?. That’s why; we should not forget the importance of Social
media.
Then 92-News channel or we must have Fb, instagram, twitter, youtube accounts and
website and also use Agile marketing strategy (Quick response) to ensure that our videos about
news Headlines must present on YouTube, Fb, etc. after few seconds of particular hour, because
92-news channel becomes almost 25-30 minutes late in uploading videos (Headlines) on youtube
than SAMAA, and also 92-news does not upload news-teaser (short video of only one headline)
like SAMAA. That’s why; SAMAA has greater subscriber on YouTube etc. than 92-news.
Personal Selling:
We must arrange face-to-face meetings for clear understanding with our client
(commercial-ads-givers, Articles givers, etc.) in order to enhance the relationship or interaction.
3 Times of Circulation of Money (92 News Channel):
Money comes from commercial Ads by business, content revenues (audience or others pay
for the content created (like subscriptions), extending the range of products and services (like events or e-
commerce), and non-commercial (donations and public funding). Then that will be invested in
enhance the market size, in collaborative efforts to create impact.
Personalization:
92-news channel or we must try to collect data on their audience’s interests,
demographics, and behavior to create reliable, relevant and valuable content through survey
questionnaire, interviews, observation, Artificial Intelligence tools. Personalized content may

2. make consumers feel that they have some control over what they wish to see. It will save us or
them from information overload.