The document outlines various scenes that could be included in a PSA about Keeneland Race Track in order to establish credibility and realism. It discusses including scenes at the betting window, the paddock area, the entrance to the track, the main level where people watch races, the winners' circle, overhead views of the large crowds and activities, and how these locations represent the emotions and experiences of attending the races. The purpose is to visually and aurally capture a typical day at Keeneland through recognizable landmarks and areas that most attendees would be familiar with.

1. BETTING WINDOW
 The betting window scene
will show credibility through
the use of appropriate language
and setting, and it will also
show someone’s obsession with
making money rather than
enjoying Keeneland for
entertainment.

2. REALITY OF KEENELAND
 In order to establish our
credibility, it is important to
show as close as possible, what a
real day at Keeneland looks like.
The green bluegrass, the
tailgating culture, and how these
people dress and talk, will
contribute to visually and aurally
capturing a real day at
Keeneland.

3. THE PADDOCK
 The paddock is a place where a lot of time is spent prior to a trip to
the betting window. By focusing on the paddock area, we can better
relate to gamblers before they tae part in their activities.

4. THE BETTING WINDOW
 The main focus of the entire
PSA is betting therefor scenes
with the betting window will
appear frequently. This will
help get our point across for
Pathos, Ethos and Logos.

5. ENTRANCE TO THE TRACK
 When entering the track, you
cannot help but notice the large
Rolex clocks as well as the pathway
to the track which is always guarded
by security on race day. By using
scenes containing these two images,
it allows us to make an automatic
connection with the viewer by using
recognizable landmarks.

6. MAIN LEVEL
 The main level is where
most individuals spend their
time waiting for a race to start
or watching their pick cross the
finish line. This will relate to a
large portion of the audience
allowing the viewer to make a
connection.

7. THE WINNERS CIRCLE
 The winners circle will represent a very happy individual who “hit the
jackpot” on the race winner who will be standing in this exact spot. Seeing a
horse standing here either means money in your pocket, or money gone.

8. OVERVIEW
 Overview shots of the track will present the viewer with an idea of
what the size of crowds that attend Keeneland’s racing events and
what activities take place during them.

9. OVERVIEW OF TRACK
 The overview of the track again will help reinforce the many emotions
that take place during a session of racing at Keeneland. There will be a
wide range of people anywhere from ecstatic to drunk and depressed.