Mainspire: By combining our expertise in outdoors and tech, we are able to deliver a superior marketing offering for marine and outdoor tech than anyone else in the industry.

1. We understand. We respect. We connect. Sarah LaLiberte
Founder
+1 978-502-8558
Skype: sarahlaliberte
sarah@mainspire.com

2. 2
YOUR
MARKETING
PARTNER Mainspire is a full-service global marketing
agency made up of a network of
independent cherry-picked contractors,
consultants and partners who have come to
serve the same end goal: client success.
Our combined passion is tech and we are
all senior experts in our disciplines and
industries. With reps all over the world,
Mainspire offers the benefits of a mid-sized
yet personal agency with a global reach.
Marine & Outdoor Tech
IoT, IIoT & Big Data/Analytics
Smart Homes & Cities
Wired & Wireless Tech
Semiconductors & Standards
CREATIVE
IDEAS &
EXECUTION
Facebook
Twitter
LinkedIn
www.mainspire.co
m
+1 978 502-8558
Strategy and Consulting, PR,
Branding, Launches, Graphics &
Collateral, Events, Promotions, Digital
Marketing (SEO/AdWords/Re-
Marketing), Web Design &
Development, Email/Marketing
Automation and more

3. 3
Before we begin, a few questions…
Are you FISHING for prospects?
FLOUNDERING to
find customers?
Consectetuer
Do you want to LURE in
the right partners and
customers?
Having trouble
finding your HOOK?
Do you need REEL
world solutions?
Are you FLOUNDERING
for the best market
positioning?
We promise: no more bad puns after this slide. But finding
customers – the right customers – is no joke. It can be one of the
most difficult tasks as marketing supports the sales efforts to get
distribution and partnerships in place – and maintained.

4. 4
Nice to meet you.
The outdoors and fishing space is crowded. We
know. We’ve pitched the media. A lot.
But here’s the thing:
sportsmen and fishermen (and
women) spend money.
Lots of money.
In the US alone, if fishing were a company, the amount spent by anglers to support fishing-related
retail sales would rank number 51 on the Fortune 500™ list.
Anglers generate $48 billion in retail sales – that’s more than Lockheed Martin ($47 billion), Intel
($44 billion), Chrysler ($42 billion) or Google ($38 billion) as of 2013.*
And if we look at the category for ”lures, flies and artificial bait”alone US angler expenditures were a
staggering $1,169,092,498.
How much of that market would YOU like to capture?
Well, hello there.

5. 5
We do things different for a very good
reason.
Embracing two passions – technology and the outdoors –
gives us a distinctive edge over other marketing firms in this space.
Mainspire Founder Sarah LaLiberte has spent more than 20 years
as a marketing executive, on both the agency and corporate/client
side of the business, and fully understands the frustrations and
challenges you experience every single day.
We Practice What We Preach
We recognize the value of technology in our work – and personal –
lives. Mainspire has invested heavily in its client media database,
news clipping service, CRM, marketing automation/email
marketing, social media aggregation and automation, project
management and client service tools. You would be hard-pressed
to find an agency anywhere near our size with our level of
expertise in these areas, let alone one that has the tools in-house
in the marine industry.
Most tech agencies don’t “get” the nuances of marine and miss
critical opportunities because they are focusing on the wrong
opportunities or tactics because “that’s the way they’ve always
done it.” Bigger shops come with bigger budget retainer minimums
and less personal attention. You are a small fish in a big pond
(oops, another pun…)

6. 6
You Have Another Option
All agencies are NOT created equal - ask us why
With a great marketing pitch but a big
budget spend, you get assigned to a team
and lost in the crowd. Do they really know
you and your product?
Large Agency:
They know lots of people and may be
targeted to (part of) your space, but are
they up-to-date with the latest tools and
do they understand your tech too?
Fishing/Marine Agency:
Personal attention is good, but what if you
need something beyond “just” PR or if
you want to brainstorm ideas? Do they
have databases/ tools? A team? Can they
scale?
Small Agency/Freelancer:
Mainspire is:
• Scalable
• Knowledgeable
• Affordable
• Friendly
• Attentive
• Tech-Equipped

7. 7
Our Core Team is Dedicated
Meet the leaders of your team – support staff hand-picked based on needs and skill sets
Sarah LaLiberte
Founder/Owner/Bass Fisherman
Bill Schwarz
Outdoor & Marine Specialist
Mainspire’s Marine and Outdoor media
guy. Also runs OutDoors Unlimited Media
and Magazine. Knows key figures in the
sport fishing industry, amazing networker
who “get things done.” Friendly, helpful,
lives the lake life in Maine with his family.
“Relationships build opportunities.”
Founded Mainspire. Degree in PR, plus an
MBA. Bought a bass boat before a car. Also
co-founded Kid In Outdoors, LLC. Loves to
write and network, dares to be different.
Proud wife, mom and entrepreneur. Splits
her time between the lake and the
mountains.
“Every second of every day is a once-in-a-
lifetime opportunity.”

8. 8
The Mainspire Advantage
Some of the Outdoor and Marine
Brands we are proud to have in
our client portfolio include:
Mainspire’s roots are in Tech/IoT as
seen by some of the clients in our
portfolio:
By combining our expertise in outdoors and tech, we are able to deliver a marketing offering for
marine and outdoor tech superior to anyone else in the industry.

9. 9
To be noticed you have to be involved, and networking is key.
Many times it’s “who you know”. We know a lot of influential
people and pride ourselves on staying on top of our
relationships, cultivating old and new connections for when the
time is right. Below are just some of the amazing industry and
writers’ organizations with whom we are affiliated.
Industry Associations,
Memberships &
Networking

10. 10
We Have Reinvented the Agency Experience
Working together to accomplish the most – and best
We are Partners
When you meet us you will feel it. It’s more than a handshake or
a formal hello. It’s the feeling like you’ve known us for a long
time. An immediate connection and level of comfort with no
pretenses or egos. We listen, we learn, we engage and we share.
We are genuine and authentic to who we are, both “on the
clock” and after hours, because life is too short, so we are honest
when we say we absolutely love what we do. We want to work
with nice people. People like us. Passionate people. People with
high integrity and a lot of soul. We want you to succeed. We
want to be part of that journey. We want to have fun.
Be creative. Be successful.

11. 11
Your Company
Budget-Friendly, Flexible Retainers
No surprises. Know what you will get and how much it will cost. Transparent.
Starter
Great for companies
who have are pre-
funding or very
small and just need
a bit of support.
Boost
Perfect for product
launches, companies
active in events and
PR, and those
wanting to make a
statement.
Full Service
Want Mainspire to
act like a seamless
extension of your
staff and perform
full-service support?
You got it.
Custom/Project
Have something else
in mind? Need
something extra for
a month or two?
Let’s chat.
Sometimes it’s hard to know what will achieve the results you want. That is why we
ask for a sourcing call – to learn what your “end goal” is early on in order to custom
build a campaign specific to your needs. Other agencies may promise media relations
or email campaigns only: Mainspire goes beyond. Need event support one month and
product launch the next, but we think a big media push in time for the Spring issues
would be best? No. problem. Just learned of a major win? We pivot quickly – flexibility
is key. Need an “in” with an industry organization? Let’s talk. With flexible retainers,
we spend your marketing dollars where they will get the most results.

12. 12
Global Reach, Local Feel
Happy Clients
We Strive for No Less
Mainspire’s clients are all over the world: from Norway to
Silicon Valley, Israel to Atlanta, Toronto to Croatia, and New
York to The Netherlands. We are happy to offer references
or testimonials from our happy clients. Our strategic
partnership with global agencies also means you get a
worldwide team with one friendly touch point.

13. 13
Your Company
Mainspire’s Additional Services
Mainspire is so much more than “just PR” - when you use an integrated agency you don’t have to
worry about your message getting lost
Digital Media
Creative Projects
Webinars
Email
Direct Mail
White Papers
Marketing Automation
Sales/CRM Tool Integration
Playbooks
SWOT Analysis & Training
Tradeshows/Roadshows
SEO
Mobile App Projects
Analytics
Graphic Design
Booth Design
Photography
Videography
Custom Artwork/Illustration
Public Relations
Press Releases
Media/Analyst Relations
Campaigns
Content & Social Media
Product/Corporate
Marketing
Product/Company Launches
Plan/Strategy Development
Messaging/Positioning
Documentation
Project Management
Marketing Communications
Branding & Identity
Template Projects
Website Projects
Collateral & Presentations
Content & Social Media
Events
Management
Logistics
Booking
Onsite Support
Special Interest Group
Events
Marketing
Consulting
Sales Support &Toolkits
Other
Vendor Negotiations
Competitive Analysis
News/Coverage Tracking

14. 14
So How Can We Help You? Let’s Talk.
181 Old Wellington Road
Manchester, NH 03104
USA
Headquarters
sarah@mainspire.com
Email
+1 978-502-8558 or Skype/WhatsApp
sarahlaliberte
Phone Number
Twitter: @Mainspire
Facebook: /Mainspire
LinkedIn: /Mainspire-Marketing
Socials