Airbnb Company Presentation

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Sarah Krakowiak

Airbnb

Technology

Host an experience
● Gillian
○ U of M 2016 grad (International Studies)
○ Cross-cultural relations consultant
○ Passionate about animal rights

Financials
● Valued at $38 billion
● Among the biggest IPOs
● Proﬁtable? Yes!
○ 2017: $100 million in proﬁt

Revenue
● 2018: $3.8 billion
● 2020: projected to have $10 billion

Business Model
● Transactional facilitator
○ 6-12% of booking fee from guests
○ 3% for every transaction from hosts

History - October 2007
Brian Chesky Joe Gebbia Nate Blecharczyk

History
March 2009
February 2011
July-December 2016

What’s HOT
● Fashionable App
○ Easy to use
○ Individualistic
○ Photography
● Secret Spots

Competition
● Airbnb owns ~20% of US lodging market

Competition
Airbnb Marriott HomeAway
Value $38 billion $39 billion $3 billion
Customer Reviews Yes Yes Yes
Personalized Yes No Yes
Hosting Options Yes No No
Travel Experiences Yes No No

References
● https://www.google.com/search?rlz=1C5CHFA_enUS696US696&biw=639&bih=625&tbm=isch&sa=1&ei=qOGKXfb4K8XcswX44qvoDg&q=airbnb&oq=airbnb&gs_l=i
mg.3..0i67j0j0i67j0l7.2161.3039..3291...0.0..0.91.495.6......0....1..gws-wiz-img.o5271Yfd3sc&ved=0ahUKEwj27KLOhuvkAhVF7qwKHXjxCu0Q4dUDCAc&uact=5#imgrc=C
8NIl9iasogoRM:
● https://www.cnbc.com/2018/11/16/airbnb-booked-more-than-1-billion-in-third-quarter-revenue.html
● https://www.cnbc.com/2019/01/15/airbnb-sustains-proﬁt-as-it-heads-toward-ipo.html
● https://muchneeded.com/airbnb-statistics/
● https://www.eturbonews.com/235339/behind-the-scenes-of-airbnb-the-stats-facts-2018/
● https://www.statista.com/chart/17497/us-lodging-market-sales/
● https://www.google.com/search?q=dollar+sign&rlz=1C5CHFA_enUS696US696&source=lnms&tbm=isch&sa=X&ved=0ahUKEwj8v7jFzYrlAhULUa0KHRyBDj8Q_AUI
EigB&biw=806&bih=625&dpr=2
● https://www.forbes.com/sites/greatspeculations/2018/05/11/as-a-rare-proﬁtable-unicorn-airbnb-appears-to-be-worth-at-least-38-billion/#35bd3efe2741
● http://dashboards.treﬁs.com/no-login-required/qC4zolzn?fromforbesandarticle=as-a-rare-proﬁtable-unicorn-airbnb-looks-to-be-worth-at-least-38-billion
● https://www.quora.com/Does-Airbnb-have-a-bright-future
● https://bmtoolbox.net/stories/airbnb/
● https://en.wikipedia.org/wiki/Airbnb
● https://www.google.com/search?q=1,000,000&rlz=1C5CHFA_enUS696US696&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiCnY6r2YrlAhXrguAKHVawDy0Q_AUI
EigB&biw=797&bih=625
● https://www.google.com/search?rlz=1C5CHFA_enUS696US696&biw=797&bih=625&tbm=isch&sa=1&ei=KHmbXYrrDYzysQXU8IrYDQ&q=proﬁt&oq=proﬁt&gs_l=img.
3..0l10.36727.37212..37312...0.0..0.108.517.2j3......0....1..gws-wiz-img.f4v22bWNrec&ved=0ahUKEwiKn9ir2YrlAhUMeawKHVS4AtsQ4dUDCAc&uact=5
● https://www.google.com/search?q=airbed+%26+breakfast&rlz=1C5CHFA_enUS696US696&source=lnms&tbm=isch&sa=X&ved=0ahUKEwis_LaOxu3kAhUJSq0KHU
1kCV8Q_AUIEygC&biw=755&bih=625#imgrc=_
● https://www.google.com/search?q=obama+o%27s+and+cap%27n+mccains&rlz=1C5CHFA_enUS696US696&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjB6-KE7P
TkAhVnHjQIHdBgAXQQ_AUIEygC&biw=779&bih=625
● https://www.vox.com/2019/3/25/18276296/airbnb-hotels-hilton-marriott-us-spending
● https://www.google.com/search?rlz=1C5CHFA_enUS696US696&biw=799&bih=625&tbm=isch&sa=1&ei=-4ubXdDXO4nysQX5jrXgCQ&q=success+scenery&oq=succ
ess+scenery&gs_l=img.3..0.20125.21790..21959...0.0..0.119.856.1j7......0....1..gws-wiz-img.......0i67j0i8i30j0i24.eajJwALNaLo&ved=0ahUKEwiQwfal64rlAhUJeawKHXlHD
ZwQ4dUDCAc&uact=5
● https://www.google.com/search?rlz=1C5CHFA_enUS696US696&ei=I5GbXZnXDOPv9AOt9proDw&q=how+much+is+marriott+worth&oq=how+much+is+marriott+wor
th&gs_l=psy-ab.1.0.0i67i70i250j0i22i30l9.3785.4456..7868...0.2..0.123.239.0j2......0....1..gws-wiz.......0i71j0i67.V9HtnQVXfHU

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Airbnb Company Presentation

2. Application

3. Host an experience ● Gillian ○ U of M 2016 grad (International Studies) ○ Cross-cultural relations consultant ○ Passionate about animal rights

4. Financials ● Valued at $38 billion ● Among the biggest IPOs ● Proﬁtable? Yes! ○ 2017: $100 million in proﬁt

5. Users

6. Revenue ● 2018: $3.8 billion ● 2020: projected to have $10 billion

7. Business Model ● Transactional facilitator ○ 6-12% of booking fee from guests ○ 3% for every transaction from hosts

8. History - October 2007 Brian Chesky Joe Gebbia Nate Blecharczyk

9. History - August 2008

10. History March 2009 February 2011 July-December 2016

11. Spice - Trust

12. Spice - Become a Local

13. What’s HOT ● Fashionable App ○ Easy to use ○ Individualistic ○ Photography ● Secret Spots

14. Competition ● Airbnb owns ~20% of US lodging market

15. Competition Airbnb Marriott HomeAway Value $38 billion $39 billion $3 billion Customer Reviews Yes Yes Yes Personalized Yes No Yes Hosting Options Yes No No Travel Experiences Yes No No

16. Prediction Success

17. References ● https://www.google.com/search?rlz=1C5CHFA_enUS696US696&biw=639&bih=625&tbm=isch&sa=1&ei=qOGKXfb4K8XcswX44qvoDg&q=airbnb&oq=airbnb&gs_l=i mg.3..0i67j0j0i67j0l7.2161.3039..3291...0.0..0.91.495.6......0....1..gws-wiz-img.o5271Yfd3sc&ved=0ahUKEwj27KLOhuvkAhVF7qwKHXjxCu0Q4dUDCAc&uact=5#imgrc=C 8NIl9iasogoRM: ● https://www.cnbc.com/2018/11/16/airbnb-booked-more-than-1-billion-in-third-quarter-revenue.html ● https://www.cnbc.com/2019/01/15/airbnb-sustains-profit-as-it-heads-toward-ipo.html ● https://muchneeded.com/airbnb-statistics/ ● https://www.eturbonews.com/235339/behind-the-scenes-of-airbnb-the-stats-facts-2018/ ● https://www.statista.com/chart/17497/us-lodging-market-sales/ ● https://www.google.com/search?q=dollar+sign&rlz=1C5CHFA_enUS696US696&source=lnms&tbm=isch&sa=X&ved=0ahUKEwj8v7jFzYrlAhULUa0KHRyBDj8Q_AUI EigB&biw=806&bih=625&dpr=2 ● https://www.forbes.com/sites/greatspeculations/2018/05/11/as-a-rare-profitable-unicorn-airbnb-appears-to-be-worth-at-least-38-billion/#35bd3efe2741 ● http://dashboards.trefis.com/no-login-required/qC4zolzn?fromforbesandarticle=as-a-rare-profitable-unicorn-airbnb-looks-to-be-worth-at-least-38-billion ● https://www.quora.com/Does-Airbnb-have-a-bright-future ● https://bmtoolbox.net/stories/airbnb/ ● https://en.wikipedia.org/wiki/Airbnb ● https://www.google.com/search?q=1,000,000&rlz=1C5CHFA_enUS696US696&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiCnY6r2YrlAhXrguAKHVawDy0Q_AUI EigB&biw=797&bih=625 ● https://www.google.com/search?rlz=1C5CHFA_enUS696US696&biw=797&bih=625&tbm=isch&sa=1&ei=KHmbXYrrDYzysQXU8IrYDQ&q=profit&oq=profit&gs_l=img. 3..0l10.36727.37212..37312...0.0..0.108.517.2j3......0....1..gws-wiz-img.f4v22bWNrec&ved=0ahUKEwiKn9ir2YrlAhUMeawKHVS4AtsQ4dUDCAc&uact=5 ● https://www.google.com/search?q=airbed+%26+breakfast&rlz=1C5CHFA_enUS696US696&source=lnms&tbm=isch&sa=X&ved=0ahUKEwis_LaOxu3kAhUJSq0KHU 1kCV8Q_AUIEygC&biw=755&bih=625#imgrc=_ ● https://www.google.com/search?q=obama+o%27s+and+cap%27n+mccains&rlz=1C5CHFA_enUS696US696&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjB6-KE7P TkAhVnHjQIHdBgAXQQ_AUIEygC&biw=779&bih=625 ● https://www.vox.com/2019/3/25/18276296/airbnb-hotels-hilton-marriott-us-spending ● https://www.google.com/search?rlz=1C5CHFA_enUS696US696&biw=799&bih=625&tbm=isch&sa=1&ei=-4ubXdDXO4nysQX5jrXgCQ&q=success+scenery&oq=succ ess+scenery&gs_l=img.3..0.20125.21790..21959...0.0..0.119.856.1j7......0....1..gws-wiz-img.......0i67j0i8i30j0i24.eajJwALNaLo&ved=0ahUKEwiQwfal64rlAhUJeawKHXlHD ZwQ4dUDCAc&uact=5 ● https://www.google.com/search?rlz=1C5CHFA_enUS696US696&ei=I5GbXZnXDOPv9AOt9proDw&q=how+much+is+marriott+worth&oq=how+much+is+marriott+wor th&gs_l=psy-ab.1.0.0i67i70i250j0i22i30l9.3785.4456..7868...0.2..0.123.239.0j2......0....1..gws-wiz.......0i71j0i67.V9HtnQVXfHU

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