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LDR Executive Deck 2015
- 2. MEET YOUR PORTER Women no longer need to be burdened with the choice between functionality and style. LDR (lee-der) is changing the way women work, travel and live their lives. OURVISION 02LDR Executive Overview 2015 It’s time to break up with your baggage
- 3. THE FOUNDERS Sarah DeMarco The Music Label Exec Co-Founder & CEO Nickole Raymond The Sports Agent Co-Founder Lindsey Tervo-Clemmens The Costume Designer Co-Founder Dave Cote, Financier Founder of Big Apple Entrepreneur Network Board of Directors, Empowered ByYou ADVISORY BOARD LDR Executive Overview 2015 03
- 4. Chic, functional laptop bags do not exist There is a need for high performing products that accentuate personal taste and match the fast- paced lifestyle of today’s successful woman. THE PROBLEM LDR Executive Overview 2015 04 Too Bulky, No Structure,Too Narrow
- 5. OUR SOLUTION LDR Executive Overview 2015 05 Meet Your Porter LDR’s first collection of Porter bags, the revolutionized version of the laptop bag, will bring together form and function for women looking to lead the way.
- 6. OUR DEBUT PRODUCT LDRbrands.com 06LDR Executive Overview 2015 06 Easily Accessible Pocket For Phone, Plane Ticket, & Passport Lipgloss, Keys, & Business Card Holder Crossbody Strap 13” laptop version 16.5”L x 12.75”H x 3”W 15” laptop version 17”L x 13.25”H x 3"W
- 7. LUXURY MEETS FUNCTIONALITY LDR Executive Overview 2015 07 • Italian cow leather and pig suede for body, trim and interior lining • Lightweight, eco-friendly foam with water resistant and shock absorbent properties • Available in three pebbled hues Raven Ultramarine Toffee Dark Amethyst
- 8. THE LDR WOMAN LDR Executive Overview 2015 08 AMBITIOUSTECH SAVVY INNOVATIVEFASHION FORWARD • Age: 24-45 • HHI: $75,000+ • College Educated • Lives in a metropolitan area • Owns 2+ screens
- 9. 09 $3.5B US Handbag Industry 14.5M Laptop Computers Sold In US LDR Executive Overview 2015 55% HENRYs ($20.8B) 17% Executive Women ($15B) 17% College / Grad Students ($3.5B) 9% AspirationalYouth ($1.3B) 2% Fashion Insiders ($2.5B) Prospective Customers Target Market 58M $43.1B Market Size Source: IBIS World Research, Handbag Industry Report 2014 & Gartner International Data Corporation, Computer Sales Statistics, 2014 OPPORTUNITY
- 10. Function Structure Style Materials Value COMPETITIVE LANDSCAPE LDR Executive Overview 2015 10
- 11. SALES CHANNELS LDR Executive Overview 2015 11 LDRbrands.com Trunk ShowsBoutique Retail eCommerce Partners
- 12. MARKETING ACTIVITES 1312LDR Executive Overview 2015 Gifting To Icons Product Placement Social & Paid Media VIP Events "Finally there is a bag built for my travel intensive lifestyle - everyone is going to want this bag.” - MICHELLE WIE, LPGA Superstar Anna Wintour Angela Ahrendts
- 13. USE OF PROCEEDS LDR Executive Overview 2015 13 $500,000 $150K Hire key staff $150K Invest in inventory $95K Marketing $75K Operations $30K Expand collection FirstYear Milestones • Launch 13” and 15” Porter bag • Move 200 units during pre-order • Release second bag style • $150,000 in revenue • Build out back end of LDR community Growth Strategy Brand Influencers It Girls $150K $450K $1M+ Mass Adoption 2016 2017 2018 Progress To Date • Designed Porter bag • Sourced materials • Moved company to NY • Secured manufacturing partner
- 14. For more information contact Nickole Raymond nickole@ldrbrands.com CONTACT 14LDR Executive Overview 2015 @LDRbrandswww.ldrbrands.com