Social Media Management: esperiences and best practices for Arts & Culture
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How do we manage a Social Media schedule if we work for an Arts & Culture institution? Should we consider our museum / art gallery / tv channel / music label as a brand or can we spread the pure artistic message through our campaigns in the most creative way? Which are the platforms we should use, how do we choose them and how do we set a paid campaign? Which are the tools we should use to track our data and how can we reach target audiences to grow awareness about our Arts & Culture institution?
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Social Media Management: esperiences and best practices for Arts & Culture
- 6. MORNING -check emails -reply & retweet -post to social media -publish a blogpost -curate content -followup with internal team for new ideas AFTERNOON -keep informed about social media news & tools -revisit and followup on social media sites and profiles
- 7. EVENING -Sign up for chats, webinars, and events -Revisit and followup on social media sites and profiles -Schedule social media stuff for overnight and early morning slots -Check email again
- 16. HOW TO SAY IT? WHAT TO SAY? Once you’ve found what you want to share, it’s time to figure out how to say it. Crafting a social media update is likely a task that goes faster over time as you gain experience writing headlines, using the most impactful words.
- 18. POSTING & SCHEDULING Here’s where a social media management tool really makes a difference. Instead of logging in different channels one after another, you can log in to your management tool once and post faster and easier. Scheduling: write your updates ahead of time and queue them to post throughout the day, overnight, through the weekend, or any other time when you can’t be actively updating your accounts.
- 24. MEASURE Once your updates go live, check the metrics surrounding each post. How many clicks did the post receive? What was engagement like? Which stats matter most to you? You can analyze and make your strategy moving forward. You might notice that it would be beneficial to change the times that you publish or to focus on a certain type of update.
- 27. TRACK PERFORMANCE • Measure what worked and what did not • Monitor engagement levels of fans and followers • Check if customer service is fast enough • Check analytics weekly or every other day. Use your social media management tool for analysis