Both marketeers and media companies are faced with vast changes in media consumption and developments in advertising technology. Consumers shift to mobile, online video and social. Advertisers demand better, measurable results. Targeting techniques, different devices, automated trading and content marketing make advertising a complete new ball game.
What are the solutions to reach and inspire the multichannel customer? And to achieve the branding or ROI results you’re aiming for?
12. Categories of Solutions
Improved
advertising
(tools, ROI)
Content
marketing
Partnerships
AIDA
Domain
solutions
Effectiveness
and efficiency
Owned and
earned media
services
Direct
Stakeholder in
(sales) results
advertiser
Build
infrastructure
for demand
and supply
1 2 3 4
36. MOBILE
PRINT ONLINE
VIDEO
TV
RADIO
DM
EVENTS MARKETING
PARTNERSHIPS
Marketing Partnerships ontwikkelt titel- en middelenvrije creatieve
maatoplossingen voor marketing communicatievragen van adverteerders die
ook de doelstellingen van de merken van Sanoma Media ondersteunen.
AIDA
Partnerships:
Marketing
Partnerships
37. Project Management
Single point of contact
Evaluation
AIDA
Partnerships:
Marketing
Partnerships
Strategie & Concept Project Management
Supervising (branded
content) pitches
Inspiration (branded
content)
Commerciële Redactie
Strategy & Concept
Development
Creative customized
solutions
Crossing titels and media
Inspiration
Insights