2. Definition
• its is the practice of making changes or adjustments to a product to make it
more desirable
• it is possible to optimize a product by making minor adjustments
• typically the goal is to make the product more desirable and to increase
marketing metrics such as purchase intent,believability,frequency of
purchase,etc
3. Beneficial for Companies
• cost of manufacutring will drop
• more desirable
• more profitable
• make more no of products
• compete with competitors
4. Concept of Product Optimization and Testing
• the ability to develop and launch new product successfully and quickly is key
to business. the no one success factor is product superiority.
• a superior product is comprised of six items
• offering unique features not available in competitive products
• meeting customer needs better than competitive products
• having higher relative product quality
• solving a problem the customer has with a competitive product
• reducing the customer’s total costs- high value is use
• being innovative the first of their kind in market
5. Company can helped by Product Optimization
• first understand your consumer and market trends
• smart idea development
• product design
• product/service positioning and optimization
• product/service assessment
• retail trends
• innovation roadmap
6. Manufacturing and Production Cost Reduction
• component optimization
• material optimization
• design optimization
• manufacturing process optimization
• contract manufacturer selection
7. conclusion
• product optimization is the process of making changes and adjustments in an
existing product for making it more desirable ,cost effective, profitablilty.
• it begins with the idea how to make it innovative for the market,the watching
the customers.
• make some changes and then see the place where we can launch the
product.
