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Targeting your
     LinkedIn
    Customer
          Top Tips
175 million registered users


                  A new member joins approximately every second!


            Executives form all fortune 500 companies are members


Quickly becoming the ‘Go-To’ professional network social-media site.
Identifying Your Customer
                              1. The Quiet Observer


  They don’t usually actively participate in networking

 Requires a marketer to be pro-active in establishing a
                                           connection

Make the first move and this person will show interest
Identifying Your Customer
                              2. The Info Gatherer


       They are in search of information and advice

They are passive viewers that want to increase their
                                   knowledge-base

                                      They are loyal

     Scratch their backs and they will scratch yours!
Identifying Your Customer
                              3. The Consistent User


                          Consistent and easy to spot

             Actively looking to expand their network

They are ready to be approached and will accept if you
                                             connect

           They thrive on one-to-one communications
Identifying Your Customer
                                    4. The Enthusiast


                    These users share almost anything

Give them a piece of information and chances are they
                          will share with their network

    These users are the best to kick-start a networking
                                              campaign
Identifying Your Customer
                         4. The Optimal User


       They do not share everything or nothing

                      Tend to be regular users

Similar to Info Gatherers, they want to network

                                         Loyal
So What Now?
You have targeted your audience and identified which
                               band they fall under.

                                                  So…

                          Network, Network, Network

 Aim for your more passive and un-active users first –
 give them a reason to keep coming back to LinkedIn

Tell your loyal and active users how you can help their
                                             business!

          Maintain a strong campaign and be patient.
Headquartered in London, we have 8 UK offices and have over 40 partners worldwide
                                          – we truly are a global marketing agency.

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Targeting your Linkedin Customer - Top Tips

  • 1. Targeting your LinkedIn Customer Top Tips
  • 2. 175 million registered users A new member joins approximately every second! Executives form all fortune 500 companies are members Quickly becoming the ‘Go-To’ professional network social-media site.
  • 3. Identifying Your Customer 1. The Quiet Observer They don’t usually actively participate in networking Requires a marketer to be pro-active in establishing a connection Make the first move and this person will show interest
  • 4. Identifying Your Customer 2. The Info Gatherer They are in search of information and advice They are passive viewers that want to increase their knowledge-base They are loyal Scratch their backs and they will scratch yours!
  • 5. Identifying Your Customer 3. The Consistent User Consistent and easy to spot Actively looking to expand their network They are ready to be approached and will accept if you connect They thrive on one-to-one communications
  • 6. Identifying Your Customer 4. The Enthusiast These users share almost anything Give them a piece of information and chances are they will share with their network These users are the best to kick-start a networking campaign
  • 7. Identifying Your Customer 4. The Optimal User They do not share everything or nothing Tend to be regular users Similar to Info Gatherers, they want to network Loyal
  • 8. So What Now? You have targeted your audience and identified which band they fall under. So… Network, Network, Network Aim for your more passive and un-active users first – give them a reason to keep coming back to LinkedIn Tell your loyal and active users how you can help their business! Maintain a strong campaign and be patient.
  • 9. Headquartered in London, we have 8 UK offices and have over 40 partners worldwide – we truly are a global marketing agency.