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URBS 250: SWOT Analysis and Area Renewal Planning
Proposal of 3 City Blocks Surrounding Concordia
University SGW Campus
INTERNAL:
Strengths
Physical Features & Natural Condition
Land use
Transportation
Demographic
Economics
Planning Process
Physical
Features and
Natural
Condition
Physical Features &
Natural Condition
• Blocks are well defined by sidewalks
• High rise apartment buildings (+15 floors)
• Streets in good condition due to proper
maintenance methods
• Maisonneuve street is lined with trees on one
side
Physical Features and
Natural Conditions• Adequate lighting on main streets (Sherbrooke, St.
Catherine)
• Seating areas on both sides of Maisonneuve Street
• Structures are mixed architectural typology; old
facades (homes on St. Mathieu) and new age design
(JMSB). (strength AND weakness: see weaknesses)
LAND USE
Land use
(legend)• University (JMSB).………….....institutional
• Bank (TD).……………………institutional
• Restaurants, Dépanneurs ……..commercial
• Apartments, Town Houses……residential
• Fire Station ....………………….services
Assignment #3: land use
map
Between Sherbrooke and
Lincoln Street2285 St. Mathieu = Depanneur and B3 Café
below + 16 floors of apartments
2255 St Mathieu = sushi shop + 14 floors of
apartments
2300s Sherbooke = all town houses
1610 Sherbrooke = Chocolaterie,
Optometrist and FINO restaurant + 4 floors
of apartments
2250 Guy = Depanneur and Discount + 30
floors of apartments
2355 Guy = Depanneur + 18 floors of
apartments
Between Lincoln and de
Maisonneuve Street1608 – 1630 Lincoln = Subway, Computer Repair,
Dollar Store, Kebab Palace …
1625 de Maisonneuve – Starbucks, Liquid
Nutrition, Quiznos, Altaib + 18 floors of
apartments
1645 de Maisonneuve – Tropical Hawaii, Hair
Salon + 18 floors of apartments
2055 de Maisonneuve – La Ficelle, Depanneur,
Fruiterie + 20 floors of apartments
2121 St Mathieu – Sushi + 16 floors of apartments
1666 – 1682 Lincoln – Bronzage, Restaurant, nail
Salon
1650 – Café and Santangelo + 15 floors of
apartments
Between de Maisonneuve
and
St. Catherine Street
1600 St Catherine = TD Canada Trust
1602 – 1651 St Catherine –
Dagwoods, Mourelatos, O Noir, Salon
Octopussy
1648 Pierce = town houses
1630 Pierce = Double Pizza,
Photocopy, Travel Agency
1455 de Maisonneuve = JMSB
Concordia University
Between de Maisonneuve
and
St. Catherine (cont.)
1655 St Catherine = 3 amigos, YEH! Yogourt,
Western Union
1675 St Catherine = Jean Coutu and Clinic
1439 St. Mathieu = Noodle restaurant, Du
Bonheur Restaurant, Dentist
1455 St Mathieu = Fire Station
1662 de Maisonneuve = Angelo restaurant, Thai
restaurant + 2 floors of apartments
1650 de Maisonneuve = Depanneur, Dry
Cleaning + 13 floors of apartments
TRANSPORTATION
Assignment #3:
transportation map
BUS ROUTES
#57
#165
#15
METRO STOPS
GUY
CONCORDIA
Green Line
BIKE PATH(S)
On
De Maisonneuve
Demographics
• Leasing apartments provide
housing for students
• Visible population includes
students, staff of the university and
predominantly; workers passing by
the area to get to their destination
• Ages: 18 - 65
• Both sexes
• Caucasian, Middle – Eastern and
Asian ethnicities
Economic$
• Generally, the government finances all improvements of
roads, infrastructure and landscape architecture (through
property tax and budget allocation)
• Low effort of landlords attempting to finance interior
apartment improvements
• Store/Restaurant owners finance their respective
improvement programs and updates to their businesses
• The area’s economic growth is largely dependent on
students and staff of the University
Planning Process
• New Age infrastructure improvements (steel and glass
facades)
• Areas for sitting (in front of Tim Hortons and Java U) shows
initiative to accommodate public comfort
• Very good street maintenance
• Private interest in improving the area must be high due to the
constant construction (especially on de Maisonneuve Street)
PHYSICAL ENVIRONMENT
Potholes and
Sidewalks
Even though the street is very
well maintained, there are
many potholes and deep cracks
in the sidewalks
Bad sidewalks on de
Maisonneuve Street from and
including Lincoln ave.
Clear degeneration of sidewalks
in front of the metro station
and going toward the
University’s Hall Building.
Building Edges
The towering structures that line the
streets create several shaded spots
on Guy and de Maisonneuve Street.
Lincoln ave. and the parking lots
between blocks are completely
covered in darkness for most of the
day
This can be unpleasant and unsafe
for pedestrians at night
Architectural
Disharmony
Land Use
Some businesses on the block are
open 24 hours or open until late
which creates pedestrian and
vehicular traffic until late at night
On the residential streets, it gets
empty around 10:00pm on week
days
Questionable land occupancy like
strip clubs and massage parlors.
*The highlighted squares indicate
the businesses open late
( St. Catherine )
Transportation
• Constant construction on de
Maisonneuve Street leading to
heavy traffic and detours
• Low frequency of bus
departures
Transportation
Very high pedestrian traffic
around Concordia
University leading to slow
vehicle traffic
Transportation
Several one way streets
makes getting around
confusing and time
consuming.
Lack of parking
Demographic/Behavioural
• Very young attitude (imbalanced user group) –
more likely not to care about the built
environment
• Although the area is neither dull nor abandoned,
there is still a considerable amount of garbage
rather than recycling programs in affect
• Pedestrian traffic is fast pace leaving little regard
or respect for the fellow pedestrian/environment
Economic$
• Excellent location leads to high rent
• Businesses cannot afford these rents and close
Economic$
Large corporations and chains occupy busy areas leaving
no room for family owned businesses or sit-down
restaurants that would attract the creative business class
and tourists
Makes the area look typical of cliché student commodities
– coffee and fast food
Planning Process
• Public is interested in improvements but
expectations are too high for municipal
budget or undermined by politicians (wider
sidewalks, fix potholes, better lighting, more
seating…)
EXTERNAL
Physical
Environment
Lighting
Better lighting on
the streets that are
particularly dark and
in between buildings
on the blocks that
have alley ways.
Greenery
shrubberyin the
seating areas ( Tim
Hortons and Java)
Also add more green in
between buildings (in
alleys)
Greenery + lighting ideas
seen in the previous slide = a
more pleasant environment on
de Maisonneuve Street and in
shaded areas thereby
eliminating weakness
Architectural Harmony
We should try to achieve
architectural harmony…
at least with the
structures that line the
main streets
Land use
Parking
Add a paying parking
complex with many
floors to relieve drivers
We can also then turn
surrounding asphalt
parking areas into green
space and retail
opportunity for students
and pedestrians
Appropriating Land
Concordia University should
appropriate the strip clubs,
billiard pubs and run down small
businesses on St. Catherine.
Turn properties into class rooms,
offices for the administration and
facilities to be used by students.
A student mall or pool could
generate revenue for the school
and in turn the municipality.
Demographic
• Attract business class that work in the surrounding
areas by building nicer, sustainable restaurants
(Baton Rouge…) instead of small noodle shops that
don’t last more than a few years.
• Attract more tourists by putting an information stand
in Concordia or outside that gives info on the site,
the history of Concordia University (etc) … offer
free/paying tours around campus a few times a
week. This also has the potential to attract
prospective students.
Economic$
• Lower rents would be ideal but not reality
• Attract creative business class to stimulate
economy
Planning Process
• Do a survey to figure out what matters most to the population
in terms of improvements
• Gather information on what businesses’ income is during the
year to know where to focus the improvements (in terms of
physical environment, the focus should be on needy areas to
give them a boost)
• The city in collaboration with Concordia University is
enthusiastic about construction around de Maisonneuve
Street but nothing has been done to the surrounding streets.
Physical Environment
• A parking structure would be
initially costly and aesthetically
unpleasant
• Buildings become landmarks and
are protected by the law against
developing new and improved
infrastructure (TD BANK).
• Architectural Harmony is especially
costly
Land use
• Small store fronts like the ones on St. Catherine
and St. Mathieu (small noodle or sushi shops) are
an inefficient use of land…they do not attract as
many pedestrians and do not generate as much
economy as building known sit-down restaurants
and ammenities
• Too many neglected small businesses threaten to
make the area look poor, rundown and
unappealing to pedestrians
Demographic
• Imbalanced user group creates a stigma within
the area and is threatening to outsiders or non-
students
• The youth is not exposed to non-students as
much as they would be in other areas of
downtown and therefore they can adopt
behaviours that are not necessarily appropriate
outside of their respective districts (pushing and
shoving to get to class, talking on cell phones
while crossing the street)
Economic$
• No boost of local economy because employment
is outsourced
• Taxes and rents are too high which leaves little
budget for the proper maintenance of family-
owned or small businesses.
• Though lowering rent is ideal, it is not feasible for
the municipality whose income is mostly
generated by property tax
Planning Process
• Different or increasing regulations imposed by
the municipal government can impede or
divert progress on development
• Undermining of projects or misinterpretation
of data can lead to false conclusions or
assumptions and convoluted planning
initiatives
RELATIONSHIPS
SUMMARY

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URBS 250: SWOT Analysis

  • 1. URBS 250: SWOT Analysis and Area Renewal Planning Proposal of 3 City Blocks Surrounding Concordia University SGW Campus
  • 3. Physical Features & Natural Condition Land use Transportation Demographic Economics Planning Process
  • 5. Physical Features & Natural Condition • Blocks are well defined by sidewalks • High rise apartment buildings (+15 floors) • Streets in good condition due to proper maintenance methods • Maisonneuve street is lined with trees on one side
  • 6. Physical Features and Natural Conditions• Adequate lighting on main streets (Sherbrooke, St. Catherine) • Seating areas on both sides of Maisonneuve Street • Structures are mixed architectural typology; old facades (homes on St. Mathieu) and new age design (JMSB). (strength AND weakness: see weaknesses)
  • 8. Land use (legend)• University (JMSB).………….....institutional • Bank (TD).……………………institutional • Restaurants, Dépanneurs ……..commercial • Apartments, Town Houses……residential • Fire Station ....………………….services
  • 10. Between Sherbrooke and Lincoln Street2285 St. Mathieu = Depanneur and B3 Café below + 16 floors of apartments 2255 St Mathieu = sushi shop + 14 floors of apartments 2300s Sherbooke = all town houses 1610 Sherbrooke = Chocolaterie, Optometrist and FINO restaurant + 4 floors of apartments 2250 Guy = Depanneur and Discount + 30 floors of apartments 2355 Guy = Depanneur + 18 floors of apartments
  • 11. Between Lincoln and de Maisonneuve Street1608 – 1630 Lincoln = Subway, Computer Repair, Dollar Store, Kebab Palace … 1625 de Maisonneuve – Starbucks, Liquid Nutrition, Quiznos, Altaib + 18 floors of apartments 1645 de Maisonneuve – Tropical Hawaii, Hair Salon + 18 floors of apartments 2055 de Maisonneuve – La Ficelle, Depanneur, Fruiterie + 20 floors of apartments 2121 St Mathieu – Sushi + 16 floors of apartments 1666 – 1682 Lincoln – Bronzage, Restaurant, nail Salon 1650 – Café and Santangelo + 15 floors of apartments
  • 12. Between de Maisonneuve and St. Catherine Street 1600 St Catherine = TD Canada Trust 1602 – 1651 St Catherine – Dagwoods, Mourelatos, O Noir, Salon Octopussy 1648 Pierce = town houses 1630 Pierce = Double Pizza, Photocopy, Travel Agency 1455 de Maisonneuve = JMSB Concordia University
  • 13. Between de Maisonneuve and St. Catherine (cont.) 1655 St Catherine = 3 amigos, YEH! Yogourt, Western Union 1675 St Catherine = Jean Coutu and Clinic 1439 St. Mathieu = Noodle restaurant, Du Bonheur Restaurant, Dentist 1455 St Mathieu = Fire Station 1662 de Maisonneuve = Angelo restaurant, Thai restaurant + 2 floors of apartments 1650 de Maisonneuve = Depanneur, Dry Cleaning + 13 floors of apartments
  • 19. Demographics • Leasing apartments provide housing for students • Visible population includes students, staff of the university and predominantly; workers passing by the area to get to their destination • Ages: 18 - 65 • Both sexes • Caucasian, Middle – Eastern and Asian ethnicities
  • 20. Economic$ • Generally, the government finances all improvements of roads, infrastructure and landscape architecture (through property tax and budget allocation) • Low effort of landlords attempting to finance interior apartment improvements • Store/Restaurant owners finance their respective improvement programs and updates to their businesses • The area’s economic growth is largely dependent on students and staff of the University
  • 21. Planning Process • New Age infrastructure improvements (steel and glass facades) • Areas for sitting (in front of Tim Hortons and Java U) shows initiative to accommodate public comfort • Very good street maintenance • Private interest in improving the area must be high due to the constant construction (especially on de Maisonneuve Street)
  • 22.
  • 24. Potholes and Sidewalks Even though the street is very well maintained, there are many potholes and deep cracks in the sidewalks Bad sidewalks on de Maisonneuve Street from and including Lincoln ave. Clear degeneration of sidewalks in front of the metro station and going toward the University’s Hall Building.
  • 25. Building Edges The towering structures that line the streets create several shaded spots on Guy and de Maisonneuve Street. Lincoln ave. and the parking lots between blocks are completely covered in darkness for most of the day This can be unpleasant and unsafe for pedestrians at night
  • 27. Land Use Some businesses on the block are open 24 hours or open until late which creates pedestrian and vehicular traffic until late at night On the residential streets, it gets empty around 10:00pm on week days Questionable land occupancy like strip clubs and massage parlors. *The highlighted squares indicate the businesses open late ( St. Catherine )
  • 28. Transportation • Constant construction on de Maisonneuve Street leading to heavy traffic and detours • Low frequency of bus departures
  • 29. Transportation Very high pedestrian traffic around Concordia University leading to slow vehicle traffic
  • 30. Transportation Several one way streets makes getting around confusing and time consuming. Lack of parking
  • 31. Demographic/Behavioural • Very young attitude (imbalanced user group) – more likely not to care about the built environment • Although the area is neither dull nor abandoned, there is still a considerable amount of garbage rather than recycling programs in affect • Pedestrian traffic is fast pace leaving little regard or respect for the fellow pedestrian/environment
  • 32. Economic$ • Excellent location leads to high rent • Businesses cannot afford these rents and close
  • 33. Economic$ Large corporations and chains occupy busy areas leaving no room for family owned businesses or sit-down restaurants that would attract the creative business class and tourists Makes the area look typical of cliché student commodities – coffee and fast food
  • 34. Planning Process • Public is interested in improvements but expectations are too high for municipal budget or undermined by politicians (wider sidewalks, fix potholes, better lighting, more seating…)
  • 36.
  • 38. Lighting Better lighting on the streets that are particularly dark and in between buildings on the blocks that have alley ways.
  • 39. Greenery shrubberyin the seating areas ( Tim Hortons and Java) Also add more green in between buildings (in alleys) Greenery + lighting ideas seen in the previous slide = a more pleasant environment on de Maisonneuve Street and in shaded areas thereby eliminating weakness
  • 40. Architectural Harmony We should try to achieve architectural harmony… at least with the structures that line the main streets
  • 42. Parking Add a paying parking complex with many floors to relieve drivers We can also then turn surrounding asphalt parking areas into green space and retail opportunity for students and pedestrians
  • 43. Appropriating Land Concordia University should appropriate the strip clubs, billiard pubs and run down small businesses on St. Catherine. Turn properties into class rooms, offices for the administration and facilities to be used by students. A student mall or pool could generate revenue for the school and in turn the municipality.
  • 44. Demographic • Attract business class that work in the surrounding areas by building nicer, sustainable restaurants (Baton Rouge…) instead of small noodle shops that don’t last more than a few years. • Attract more tourists by putting an information stand in Concordia or outside that gives info on the site, the history of Concordia University (etc) … offer free/paying tours around campus a few times a week. This also has the potential to attract prospective students.
  • 45. Economic$ • Lower rents would be ideal but not reality • Attract creative business class to stimulate economy
  • 46. Planning Process • Do a survey to figure out what matters most to the population in terms of improvements • Gather information on what businesses’ income is during the year to know where to focus the improvements (in terms of physical environment, the focus should be on needy areas to give them a boost) • The city in collaboration with Concordia University is enthusiastic about construction around de Maisonneuve Street but nothing has been done to the surrounding streets.
  • 47.
  • 48. Physical Environment • A parking structure would be initially costly and aesthetically unpleasant • Buildings become landmarks and are protected by the law against developing new and improved infrastructure (TD BANK). • Architectural Harmony is especially costly
  • 49. Land use • Small store fronts like the ones on St. Catherine and St. Mathieu (small noodle or sushi shops) are an inefficient use of land…they do not attract as many pedestrians and do not generate as much economy as building known sit-down restaurants and ammenities • Too many neglected small businesses threaten to make the area look poor, rundown and unappealing to pedestrians
  • 50. Demographic • Imbalanced user group creates a stigma within the area and is threatening to outsiders or non- students • The youth is not exposed to non-students as much as they would be in other areas of downtown and therefore they can adopt behaviours that are not necessarily appropriate outside of their respective districts (pushing and shoving to get to class, talking on cell phones while crossing the street)
  • 51. Economic$ • No boost of local economy because employment is outsourced • Taxes and rents are too high which leaves little budget for the proper maintenance of family- owned or small businesses. • Though lowering rent is ideal, it is not feasible for the municipality whose income is mostly generated by property tax
  • 52. Planning Process • Different or increasing regulations imposed by the municipal government can impede or divert progress on development • Undermining of projects or misinterpretation of data can lead to false conclusions or assumptions and convoluted planning initiatives