1. Brand U- Sandra Conrad
Copenhagen Business School, 01. July 2014

2. Social Media Platforms
1. Private Content:
• Facebook
• Instagram
2. Professional Content:
• Linkedin
• Xing

3. Facebook
- Use of Facebook since 2009
- Currently, mostly posting of pictures
- Mainly tagged on pictures by friends instead of own
posting
- Time and amount of posts varies, depends on journeys,
meetings with friends etc., until something „mentionable“
happens
Shared content:
- Meeting friends, reunions
- Going on vacations, travelling
- Demonstrating what I like in terms of music, events,
sports, companies
- Showing my current location/holiday destination to gain a
possibility to meet up with friends unplaned
-> created contend very personal and private, related to
personal interests and hobbies
‘Personal Positioning’:
Facebook posts show a socializable, open-minded,
internationally connected, active person

4. Facebook- Info, Pictures, Events, Music

5. Instagram
- Since May 2014
- Conected with Facebook
- Not every Instqgram picture is uploaded
on Facebook
Content:
- Food
- Drinks
- Cultural events like Midsummer & Carnival

6. Linkedin and Xing
- Use of Linkedin since 2013, Xing since 2010
- Same content at Linkedin and Xing, for example same profil
picture
- Linkedin: content in English; Xing: content in German
- Both profils are regularly updated

7. • Reflections on social media activity:
• From time to time it is necessary to clean up the own facebook timeline &
‚friends‘
• Challenges in Social Media:
• Increasing amount of connections on facebook
-> need to separate and group people into friends and contacts
• Annoying people with too many private posts (Facebook, Instagram)
• Hard to create an own private reputation because of the posts and tagged
pictures by friends
Reflections and Challenges