Presentation about the Magento 1 "Layered Landing" module @ the Magento Stammtisch in Hamburg

1. Landing pages in
Magento
With Hackathon_Layeredlanding
@MSTHH

2. Sander Mangel
- Technical Lead at FitForMe
- Previously worked for various web agencies
- 5 yrs Magento developer, 10 as PHP developer
- Consultant
- MageStackDay, Rotterdam MUG, Meet Magento NL
Landing pages in Magento - With Hackathon_Layeredlanding @ MSTHH @sandermangel

3. Landing pages
- Either CMS page or Category
- Fixed products
- Different layout or features requires fixes
Landing pages in Magento - With Hackathon_Layeredlanding @ MSTHH @sandermangel

5. @sandermangel
Grancru wines
- Several thousand wines
- Based on grape, winehouse, country,
region, importer, year… etc
- Wines change frequently
- Hundreds of landing pages

6. Layered landing
Landing pages in Magento - With Hackathon_Layeredlanding @ MSTHH @sandermangel

7. Hackathon_Layeredlanding
- Built together with Matthias Kleine
- Collections based on attributes
- Custom layouts
- Supports SEO attributes
- Available on Github
- Compatible with CE 1.5 ^
Landing pages in Magento - With Hackathon_Layeredlanding @ MSTHH @sandermangel

8. Setting up a page
- Some basic content like the title and description
Landing pages in Magento - With Hackathon_Layeredlanding @ MSTHH @sandermangel

10. Setting up a page
- Some basic content like the title and description
- Extra options for layout
Landing pages in Magento - With Hackathon_Layeredlanding @ MSTHH @sandermangel

12. Setting up a page
- Some basic content like the title and description
- Extra options for layout
- Define collection criteria
Landing pages in Magento - With Hackathon_Layeredlanding @ MSTHH @sandermangel

14. Benefits for marketeers
- Leave category pages for navigation, Layered Landing for marketing / SEO
- Easier to maintain
- Allows for easier A/B testing
- Allows for more specific tracking separate form catalog (improved funnels)
Landing pages in Magento - With Hackathon_Layeredlanding @ MSTHH @sandermangel

15. Open source <3
I'd like to thank the following people for creating and improving the
Layered Landing module
- Matthias Kleine @klein0r
- Peter Jaap Blaakmeer @PeterJaap
- Damian Luszczymak @daim2k5
- Nils Preuß @tutnix
If you like the module, contribute
https://github.com/magento-hackathon/layered-landing
Landing pages in Magento - With Hackathon_Layeredlanding @ MSTHH @sandermangel

16. Questions?
Landing pages in Magento - With Hackathon_Layeredlanding @ MSTHH @sandermangel
You can find this presentation on
http://www.slideshare.net/SanderMangel/layered-landing