2. Social Issue Solution & Social impact
Setting up Satellite
Clinics (Rural)
Setting up Central
Clinics( Urban)
Patient Visits SC
Nurse Video conferences
with doctor in CC
Primary consultation
Link up to Macro
clinics, Tertiary hospitals
4. The social issues/ customer pain points, Our solution and value
created
Non-communicable Accessibility of
diseases doctors
India-Diabetic capital of the world
Lifestyle related illness increasing Qualified & trained doctors
unwilling to go to rural areas
where the need is more
Unqualified Local Nursing services
practitioners People have to travel to cities
Increasing instance of people
for even basic nursing
turning to un trusted medical REACH services
advice
No access to quality Information
medicines asymmetry
Dependence on local • Rural people unaware of
health services that they
pharmaceutical products and
should avail
outdated medicines
Diagnostic services
No access to certified
diagnostic labs for blood tests
5. Learning from pilot work done
PlanMyHealth.com EMRI
3,80,000 emergencies, 4000 babies
Demographic diseases
delivered
Willingness for telemedicine
Possible to leverage technology
People ready to Pay for the service
Doctors Physical presence not required
Training is critical
Charities and subsidies do not work for
ever
6. Competitor analysis and Competitive position
Scale Collaborators Technology
Economic | Geographic Web & IT | Equipments
7. Business model and revenue model
Main Revenue sources
Medical Consultation
Registration charges
Pharmacy charges
Diagnostic services
Home health
Accompany patients to
hospitals
Additional Revenue
sources
Medical data collection
Informatics to government
Popularize RSBY
Ambulance services using
EMRI
Advertisement
8. Business model and revenue model
$ 300/month Advertise Registratio $600/month
ment n
Doctor REACH Pharma
on call
$700/month $120/month
Diagnosti
Misc
cs
$420 $ 300/month
lakh/month
Total revenue/Satellite Clinic = $1440/
Month
9. Entry strategies
Post office network- bureaucratic
CSC’s – Entrepreneurship culture
Exploring network of defence personal
Rollout plan Technology
10. Funds required Profits
12000000
Working 8000000
10000000
Capital CC 7000000
8000000 6000000
Infrastructure
6000000 investment CC 5000000
4000000
4000000 Working 3000000
2000000 Capital SC 2000000
0 Infrastructure 1000000
investment SC 0
year 1 year 2 year 3 year 1 year 2 year 3 year 4 year 5
-1000000
Sales
25000000
20000000 NPV = $ 14.27
Million
15000000
IRR=85.24%
10000000
5000000
0
1 2 3 4 5
11. Social Impact Assessment
INPUTS ACTIVITIES
• Nurses • Capacity Building
• Doctors • Acquiring talents
• Infrastructure (call • Training
centers & rented space)
• Telemedicine equipment
OUTPUTS
• A satellite clinic in
OUTCOMES
every locality
• Increases employment
• Easy connectivity with
• Better connectivity
good doctors &
• Improved health
specialists
• Improved productivity
• Lab tests conducted
• Reduced mortality rate
• Pharmacy services
• Cleaner Environment
• Consultation &
referrals
12. Social Impact Assessment
Segment Issue Performance metric
Men & Women Morbidity No. of working days
Absenteeism to work Change in per capita
GDP
Households Increased spending to % of savings used to
healthcare expenses due fund medical costs
to diagnosis at later
stage
Burden due to health
expenses
Savings as % of GDP
Society Productivity Productivity loss (1.9%
of GDP)
Early retirement Dependency ratio
Life expectancy Preventable deaths from
non communicable
deaths
13. Social Impact Indicators (IRIS)
Dimension Performance metric Outcome
Employment Caregivers Employed - Number of nurses
Nurses licensed or certified
based on local
requirements, employed
by the organization
Training & Assessment Caregivers trained Number of the
organization's caregivers
that received training
Quantity & Reach Health related well visits Number of well visits or
screenings, including
immunization visits
Quantity & Reach Patient referrals Number of patient
referrals made by the
organisation
Quantity & Reach Immunizations Number of immunisation
Quantity & Reach Medical Consultation Number of medical
consultations done
14. Social Impact Indicators (IRIS)
Dimension Performance metric Outcome
Environment Greenhouse gas Greenhouse gas
emissions for product emissions that would
replaced have been produced by
the product replaced
during the lifetime of the
organizations product
Social & Environmental Benefits Social Purpose benefit flow
Earning potential created through nurses ($)
Productivity in households
Year 1 -217,152
Human health benefits
Environmental benefits Year 2 997,056
Year 3 3,101,760
Year 4 3,941,760
Year 5 3,941,760
NPV = 5,542,544
15. What does an investor get and exit options
12000000 Working Equity Free Cash flow ($)
10000000 Capital CC
8000000 year 0 -2198000
6000000 Infrastructur year 1 -387600
4000000 e investment year 2 1210800
2000000 CC
0 year 3 6096000
Working
year year year Capital SC year 4 7680000
1 2 3 year 5 9660000
5th year EBITDA $ 10.8 Mn
multiple 5
Equity $ 54 Mn NPV 14,273,955.86
IRR = 85.24%
Required
investment $ 29.7 Mn
0.55006370
% share holding 4
