A secure congnitive based Identity tool that protects privacy, data and cloud storage

2. Identity Creation
• System Parameters : System specific variable
• Software Parameters : Usage specific variable
• User Opted Information : Privacy oriented constant
• User Opted Bio-IDs : Tamper resistant constant
• Networking Information : Auto Assigned transitional
• Encryption : Proprietary/Standard algorithms
• Pass-phrase : Proprietary algorithm
• Network Analysis Data : User specific variable

3. Process
• Proprietary Algorithm
• Neural Threshold Approximation
• Constant Threshold Monitoring
• Estimate, Compare & Verify Operations
• User Defined Security levels
• eg: Save, copy, forward, delete etc.

4. Portability
• Category 1: Permanent, mobile owned devices
• Category 2: Temporary transitional third party systems
• Category 3: Permanent hardware/Instrument control Systems
• Multi-level and web based authentication
• User defined location and time based restriction
• User defined random & selectable authentication protocol

5. Current Available Solutions
• Anti Virus Applications
Reactive to exposed Threat.
New cure required
• Firewall Applications
Uses Available Technologies
Deep packet or Packet Filtering Technologies
Cost & Performance Issues

6. Current Available Solutions
• Secure Authentication Applications
Uses available Technologies in Bio id & Encryption
Auto Identification not possible
No Custom Access control to files & Applications
• Require Regular Updates with every new risk & threat
• Brand Loyalty decreases with every vulnerability
• Customer Retention is affected

7. Market Value
• UTM Product Share 2012 $2.3 Billion 7.7% YoY - IDC
• Global Cyber Security Market to be Worth $68.34 Bn in 2013
http://tinyurl.com/lo837g5
Makaseh is more than a UTM, Anti-Virus & Firewall Product
• Targeted Users : FB, Web Mail, Cloud Storage users for free version
• Rapid Growth built on popular web applications
• Recurring Revenue: Licensed Model
• Compete in many vertical & horizontal segments

8. Go to Market Strategy
• Release Alpha version for User Test in 3rd month
• Release Free versions for FB & Secure Web Mail
• Release Free version for Secure Cloud storage
• Promote extensively on FB & other social networks
• Introduce Makaseh Identity as a product to users
• Advertise thru Web-mail, FB & social networks
IP (Yet to Apply)
• Passphrase creation method & Algorithm
• Neural Identity approximation & Method
• Identity Threshold Measurement method & Algorithm
• Identity Threshold Unique Characteristics Recognition, Group, Save &
Compare Method

9. Financials
POC completed
POC Hosting & Continued Development & Marketing
US$ 500,000 1 – 12 months
Salaries 10 member
Relocation Expenses
Eqpt.,SW, Tools
Debt & Dues Clearance
180,000
75,000
100.000
145,000
US$ 500,000 6 – 12 months
Salaries for new staff
Outsourcing
Mktg & Adv
Travel & Promotions
Other Expenses
60,000
50,000
200,000
100,000
90,000

10. Team
Samuel Martyn Security Consultant 30 years Exp
Experienced in analyzing threat perceptions, design appropriate systems. Involved
in developing other security related products.
Clarence Fernando Software Engineer 18 years Exp
Expert in application development, algorithms and IT security measures
Joshua J Martyn Design & Media 4 years Exp
Design Front end, promotional material, product & Media material
http://youtu.be/mOoeDB8e7wY - Team Profile