Samer Mazahreh is the manager of business development at Salamatak Healthcare Management in Dubai. He has over 10 years of experience in wealth and relationship management. His presentation outlines the untapped opportunity for travel agents in medical tourism. It discusses why medical tourism is a non-cyclical luxury service and how agents can generate significant revenue from facilitating medical tourism packages and services. The presentation provides tips on how to partner with a medical facilitator, market medical tourism, and choose destinations like Dubai, which has seen strong growth in medical tourists.
3. Samer Mazahreh
Manager – Business Development
Salamatak Healthcare Management ‐ Dubai
Coming from a family of doctors, Samer is one of five
founders of Salamatak and is responsible for creatingfounders of Salamatak, and is responsible for creating
strategic partnerships with entities in the field of
medical tourism around the globe. Samer is a frequent
speaker in medical tourism, the latest taking place in
M ’ L i hibiti S i ti tMoscow’s Leisure exhibition. Samer is presenting two
panels during the Congress in Orlando; giving insight
on Medical Tourism in the GCC, and sharing successful
models with tour operators on Medical Tourism.
Samer has more than 10 years’ experience in wealth &
relationship management across Jordan and the UAE.
5. H t $25k $1900
What will be your Revenue from Medical Tourism
Heart
Bones/ Joints
A i t d P
$25k
$9.5k
$8 7k
$1900
$700
$650
C i
Weight Loss
Assisted Preg.
$4k
$8.2k
$8.7k
$300
$600
$650
Eyes
Cosmetic
$3.5k
$4k
$260
$300
$Dental
Health Chkup.
$1.3k
$300
$97
$22
l f l h l d h dl !Plus revenue from long hotel stays & ground handling!
7. How Patients Benefit from Medical Facilitators
Pre Travel During Stay Post TreatmentPre‐Travel During Stay Post‐Treatment
Save Time
2 days
Save Money
Free Transportation
Peace of Mind
Translation
1. 4 – 5 medical opinions in 2 days with all inclusive prices from pre‐screened facilities.
2 Pre travel medical consultation before leaving home country with the Dr direct
vs. 2 months 10‐20% off logistics
10% off treatment*
Help Line
Follow‐up
2. Pre‐travel medical consultation before leaving home country with the Dr. direct.
3. Assistance in travel arrangements & visas.
4. Free transportation from & to the medical center, and airport pickup & drop‐off.
5. Discounted hotel & hotel apartment rates.
6. Priority access to medical providers.
7. Free companion & translation during medical visits.
8. Full concierge support for patients requests during their stay in Dubai.
9 Continued medical assistance after return to home country9. Continued medical assistance after return to home country.
With ZERO cost to the Patient!
8. Patients Feedback on Medical Facilitators
How Helpful Did You Find the Medical Tourism FacilitatorHow Helpful Did You Find the Medical Tourism Facilitator
80% found
Facilitators
ExtremelyExtremely
Helpful
Medical Tourism Association
9. How to Start in Medical Tourism
1 P t ith f ilit t1. Partner with a facilitator .
2. Present all inclusive medical tourism packages.
3. Prepare a medical tourism brochure.
4. Add Medical Tourism services & packages to your website.
5. Start marketing.
10. How to Work with a Facilitator
White labeling is the Fastest & Easiest Way to Start
Sameday Wellness Excursions
* Wellness excursions for your existing tourists/ MICE executives
White‐labeling is the Fastest & Easiest Way to Start
Wellness excursions for your existing tourists/ MICE executives.
Full White Labeling Solution by your Facilitator
* hi l b li di l i b h f* White labeling a medical tourism brochure for your partners.
* White labeling an email address and telephone number.
* Incubation of a dedicated relationship manager from your team. p g y
16. How to Market Medical Tourism
Business to Customer Business to Business
1. Online marketing: Google,
Yandex, Social Media.
2 Wellness excursions
1. Medical facilitators.
2. Tour operators.
3 Large corporations
Business to Customer Business to Business
2. Wellness excursions.
3. Email/ Whatsapp contacts.
4. Adverts in local newspapers of
source countries.
3. Large corporations.
4. Insurance companies.
5. Embassies.
6. Government agencies; royal forces ...source countries.
5. Medical road‐shows in source
countries.
6. Referring clinics in source
6. Government agencies; royal forces ...
7. Exhibitions.
8. Agencies for wealthy clients
9. Partner with clinics & doctors.
countries. 10.Familiarization trips for doctors/
agents/ partners in your destination
11.Medical road‐shows for doctors in
source countries.
17. How to Market Medical Tourism
Effectiveness vs Start of PaybackEffectiveness vs. Start of Payback
Effect. Google/
Yandex
Medical
Facilitator
Doctors/ Medical Rdsh./ Fam. Med. Trips
InsuranceInfluencers
Whatsapp Travel/Tour
Govt.
Agencies
Insurance
CorporationsNewspaper
E il
Ref. Clinics
Embassies
Exhibitions
Luxury AgenciesEmail
St t P b
Social
Media
Strt. Pyb.
19. How to Choose a Medical Tourism Destination
1 Quality Healthcare: doctors technology facilities accreditations1. Quality Healthcare: doctors, technology, facilities, accreditations.
2. Patient Protection: liability, insurance, patient protection unit.
3. Comprehensive medical specialties.
4. Existing medical tourism industry.
5. Easy visas.
6. Direct connectivity.6. Direct connectivity.
7. Safety.
8. Language support.
9 Family friendly9. Family friendly.
11. Strong government backing
12. Price.
13. Luxury & privacy is a plus.
21. Dubai as a Medical Tourism Destination
1 Million Patients in 2013; 150 000 International Patients; 20% YOY
20132013
20142014
1 Million Patients in 2013; 150,000 International Patients; 20% YOY
20132013
20122012
20112011
20082008
20092009
20102010
20072007
20062006
= 20,000
people
= 20,000
people
20052005