Soc Media final project

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Oﬃce for International Students & Scholars 1 LMU Drive Los Angeles, CA 90045 T 310-338-2937 oiss@lmu.edu www.lmu.edu/oiss
Ofﬁce for International
Students & Scholars
Social Media Plan

Social Media Final Project
Prepared for: Valerie Arias, Professor
Prepared by: Samantha Cardenas
December 3, 2013
Intro to Social Media
IDAP 400-01
Fall 2013
Students & Scholars

Table of Contents
Overview ....................................................................................................................................................... 1
Social Media Plan ........................................................................................................................................ 2
Tactics/Content ........................................................................................................................................ 3
Content Calendar Example ......................................................................................................................... 8
1-Month Plan Outline ......................................................................................................................... 9
Lessons Learned ....................................................................................................................................... 10
References ....................................................................................................................................... 10
Students & Scholars

Overview
Background
The Ofﬁce for International Students and Scholars (OISS) provides programs and services that support international
students’ and scholars’ social, educational and professional success, creating an engaged global community. The
international community is the fuel that powers OISS and through programs and services, international students and
scholars strive to promote mutual understanding and cross-cultural exchange among international and local students.
LMU has been enrolling international students since 1956 and they currently represent over 75 countries.
Objective
To generate awareness and inform international students on programs and services as well as serve as a point of contact
for the whole international community.
Platform Selection
The selection took into consideration which platforms were most popular within the community as well as which
platforms we wanted to push. Based on observations of OISS’ current online presence, Facebook, Instagram and Twitter
were selected as the most effective platforms.
Facebook will be the main platform because it is the #1 platform used by international students. Instagram will receive
secondary attention but will be the main platform for picture sharing. Twitter is not used by many international students
and for this reason, it will be updated less frequently and will be used for quick updates, reminders, and less relevant
information.
Goals
Currently the Facebook account is set up as a personal page. We aim to build a solid foundation with a decent following
before switching over to an ofﬁcial Facebook “like” page.
Samantha Cardenas
1
Students & Scholars

Social Media Plan
GOALS:
1. Have the international community aware of and participate in programs
2. Gain more “likes” and “shares”
3. Have all current international students “friend” or “like” the page
KEY DATES:
1. OISS Events
2. Holidays
3. Beginning and end of each semester
TARGET AUDIENCE:
1. LMU’s international community
2. International students
MEASUREMENT:
1. Facebook
1.1 Likes
1.2 Shares
1.3 Event Attendance
2. Instagram
2.1 Likes
2.2 Use of #LionPrideWorldwide hashtag
3. Twitter
3.1 Retweets
3.2 Replies
3.3 Use of #LionPrideWorldwide hashtag
THE VOICE:
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Students & Scholars

Friendly yet informative is the voice we strive to project. The content would look and sound like a fellow peer without
being unprofessional and lazy.
SOCIAL MEDIA TEAM:
1. Camile Jimenez, OISS Coordinator
2. Samantha Cardenas, Social Media Coordinator
3. Patric Velasquez, Graphic Design Coordinator
Tactics/Content
FACEBOOK
Meeting the International Community and its Leaders
• Meet the OISS Staff
• This would be done more towards the beginning of each semester in order to introduce the staff that oversees the
ofﬁce. Mini biographies and pictures will be used to familiarize the new students with the people running the
programs.
• Meet the Front-Desk workers
• Can be done throughout the year in an effort
to show appreciation for the students that
help with the programs and events run by
OISS.
• Meet the iMentors
• Every year iMentors get assigned a number
of incoming international students in order to
help them with their transition. The proﬁles
would include a mini biography.
• Meet the International Orientation Student
Coordinators
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Students & Scholars

• Meet members of the International House of
People (IHOP)
• IHOP aims to create a casual setting for the
international community to gather and
socialize. The people living in the house
would be introduced to the community in
order to create a comfortable environment.
• Spotlight on visiting Scholars
• International Student of the week/month
• This would highlight a student with a
particular achievement (eg. winning an award,
having a performance, outstanding
participation within the community, etc.)
• International Alumni of the month
• Used to share alumni’s accomplishments now that they are in the real world.
Around the World
• Heritage Day/Month
• To inform students of important cultural dates and have a little background/history on said date.
• Spotlight on international student studying abroad
• Even though international students at LMU are technically already studying abroad, a monthly post would be
written by an international student sharing their experience in another country.
• Iggy around the world
• Pictures of Iggy the Lion stuffed animal around the world (eg.
Great Wall of China, London Bridge, Eiffel Tower, etc.)
Internationalizing LMU
• Spotlight on other ofﬁces
• Background information on other ofﬁces around LMU that
collaborate with OISS (eg.
• Spotlight on cultural clubs
• Blurb on clubs at LMU that cater to different cultures (eg.
Spice Indian Club, Han Toa Chinese Club, etc.)
Tips and Tricks
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Students & Scholars

• Use of Content Curation websites
• LMU Specific Tips
• Study Sports
• Tips to Survive Finals
• Things To Do in LA/Bucket List
• General Student Tips/Life Hacks
• College Dorm tips
Promoting Events
• International Orientation
• OISS Events
• Welcome back/Goodbye Events
• Welcome back Luau Facebook event
• End of the Year Facebook event
• Holiday Events
• Flyers for Pumpkin Carving event and history on the
tradition
• Knott’s Scary Farm trip flyers and reminders
• Study Breaks
• LMU Events
• Athletic events
• ASLMU event reminders and tag appropriate office
or event (Christmas Tree Lighting, CollegeFest, etc)
Contests & Giveaways
• Raffle for LMU Swag
• Promote on Facebook: Raffle tickets will be given
to all students that come to our event! Drawing at
the end of the week for free LMU swag!
• Instagram Contest
• Primarily on Instagram but remind Facebook users
to enter
• Guess the Flag
• World Trivia
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Students & Scholars

Uplift
• Happy Monday/Happy Hump
Day/TGIF
• Encouraging Words
• Holiday Greetings
Reminders
• OISS Events
• Immigration Requirements
• LMU Events
• Academic Requirements
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Students & Scholars

Feedback
• Ask Questions About Events
• Using poll tool on Facebook (eg. What is your favorite Holiday?)
• Using the Status Bar (eg. What did you carve on your pumpkin?)
• Record Event Attendance
• Compare the number of people that actually attended the event compared to those who clicked “attending” on
the Facebook event in order to determine how effective Facebook events are
• End of Year Satisfaction Survey
INSTAGRAM
• Documentation of Events
• Hashtag Use
• International Student will use the hashtag
#LionPrideWorldwide for pictures they want to share with
the international community.
• Our Instagram account would “regram” the best pictures
or share them on Facebook
• Other hashtags like #TravelTuesday or
#ThrowbackThursday will also be used by our social
media coordinator
• Instagram Contests
• Picture of the Day
• Flyer Promotion
TWITTER
• Event Reminders
• Eg. Don’t forget tonight is the ﬁrst basketball game of the season! Free Jamba Juice for the ﬁrst 100 students!
• Quick Status Updates
• Eg. We will close early today! Have a good break and see you all on Monday!
• Fun Fact of the Day
• Eg. Did you know that carrots used to be purple?
• Hashtag Use
• The same hashtag #LionPrideWorldwide will be used for tweets (eg. Come sit with us at Madness tonight!
#LionPride Worldwide)
Samantha Cardenas
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Students & Scholars

Content Calendar Example
Platform Day Date Day Part Content
Category
Topic Link/
Source
Notes
Facebook Monday 10/28/2013 AM OISS Event Don’t forget
tonight is
the Pumpkin
Carving
event at
IHOP!
Key words:
Tonight and
IHOP
Tag
Facebook
Event and
IHOP
Instagram Monday 10/28/2013 Evening OISS Event Share photo
of students
carving their
pumpkins
Take
multiple
pictures of
students
socializing
Use
appropriate
hashtags
Twitter Monday 10/28/2013 Noon OISS Event Tonight is
IHOP’s
Pumpkin
Carving
Event! Stop
by!
Provide link
to Facebook
page event
Post only
once
Samantha Cardenas
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Students & Scholars

1-Month Plan Outline
September 2013
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1
Facebook: Are
you ready?
2
Facebook: First
Day of School!
3
Instagram:
#TravelTuesday
(with picture of
my summer in
Spain)
4 5
Twitter: Don’t
forget our
Welcome Back
Luau is tonight!
6 7
8 9
Facebook: Meet
the head of
OISS, Denise
Folga!
10 11
Facebook:
Have you met
your iMentor
yet?
12 13
Instagram:
Having fun at
LipSync! (with
picture and #)
14
15 16 17
Twitter:
#Overheard at
OISS: Sam is my
favorite!
18 19
Instagram: #TBT
(picture of last
year’s
Orientation)
20 21
22 23
Facebook: Tips
for Surviving
Dorm Life (with
Buzzfeed link)
24 25
Facebook: Who
works at OISS?
Meet Patric,
your front desk
worker!
26 27
Facebook: TGIF
(with picture)
28
29 30
Facebook:
Finally done with
your ﬁrst month
of school!
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Students & Scholars

Lessons Learned
• People respond to interactive content and frequent/consistent posting.
• Diversity keeps people interested and self-promotion needs to be combined with promoting other
offices/clubs.
References/Account Links
www.lmu.edu/oiss
Facebook: www.facebook.com/lmuoiss
Instagram: @lmu_oiss
Twitter: www.twitter.com/LMU_OISS
Samantha Cardenas
10
Students & Scholars

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