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Name:
Occupation:
About:
Age:
“Am I being pulled over?”
Santi is driving down I-75 when he notices the red and blue lights in his rear
view mirror. Traffic is crowded on the interstate so he’s not sure who the police
officer is pulling over. He moves over to see if the officer is simply trying to
pass. Instead, the cop pulls in behind his car and activates his sirens.
“Am I going to be safe?”
Being Latino, Santi is worried for his safety in this situation. He carefully
considers what words and actions he should avoid to safely navigate this
interaction. He’s alone in the car and feels vulnerable.
SANTIAGO C.
Santi now knows he’s being pulled over but traffic is still heavy. Many questions
race through his head:
- “Where do I pull over?”
- “Should I wait until the side of the road is safe?”
- “Does the police officer understand that I see he’s pulling me over?”
“Now what?”
Santiago C.
24
Marketing Assistant
Recently moved to Atlanta from San
Diego. Is still adjusting to switching
from public transit to driving his
own car everyday. His commute is
45 minutes and tends to stop for
coffee and breakfast on the way.
This is his first time being pulled
over by a police officer and his
first interaction with law
enforcement.
?
“Dang, caught speeding again.”
Jessica is nervous about receiving another ticket. Her friend in the passenger
seat tries to calm her down, “the cop is probably just trying to reach his quota
for the month.”
“If I cry I may get out of the ticket.”
She’s worried about the effect this might have on her insurance rates and is
unsure what the consequences of her speeding might be. In the past, Jessica
has been able to conjure a few tears to get off with a warning. Maybe if she
knew the consequences she wouldn’ have to be dishonest.
Jessica R.
Jessica is always concerned about her safety when traveling. As a women, she
takes special precautions to insure her personal safety. Her instincts tell her she
should find a well-lit, populated area to interact with this stranger. But she also
doesn’t want to anger the police officer by taking too long to pull over.
“I want to pull over in a well-lit area.”
Name:
Occupation:
About:
Age:
Jessica R.
32
Consultant
Travels frequently for her work. Has
friends in multiple cities who she
meets up with... Renting a car in a
new city gives her a sense of
comfort and independence.
However, she isn’t always aware of
the different traffic laws in each new
city. This is Jessica’s 5th time
being pulled over. She has
passenger in the car.
?
“Ok dispatch I’m on I-85 heading N, hold out for license plates.”
Officer Arthur respects the importance of protocol. That’s why when he can’t see
the license plates it can be unnerving; information is crucial. Driving, handling
the radio (+ other tasks) and prepping himself for any encounter first thing in
the morning is like a race. He can never assume it’s just going to be a routine
stop.
OFFICER ARTHUR
Arthur sped down the highway to get within close ditance of the offending Mazda,
but it’s just switching into a deeper lane:
- “Wait I have my lights on, have they not noticed or maybe drunk?”
- “I’m gonna have to swerve in front of another car to get behind the OP.”
- More protocol to take care off too, “Dispatch, any officers nearby?”
“Do they notice or are they hoping to getting away!?”
Name:
Occupation:
About:
Age:
Arthur S.
29
Road Patrol Officer
Arthur has been an officer for 6
years now. He signs up for multiple
patrolling shifts because the police
force is short on staff. Unfortunately
that also means reaching a quota.
It’s 10 am on a Tuesday and he’s
noticed a speeding Mazda. He pulls
onto the highway quickly and
hopes he can get a look at the
license and the driver quickly.
“I cant wait for them to pull a move, I have to stop the car NOW.”
Well there isn’t any particular spot that would be better to stop, so I should signal an
emergency stop ASAP, hopefully the lights and siren make that clear. Still waiting on
dispatch to come through so I’ll run the plates on the car’s computer while keeping an
eye out for movement in the car.
?

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Personas

  • 1. Name: Occupation: About: Age: “Am I being pulled over?” Santi is driving down I-75 when he notices the red and blue lights in his rear view mirror. Traffic is crowded on the interstate so he’s not sure who the police officer is pulling over. He moves over to see if the officer is simply trying to pass. Instead, the cop pulls in behind his car and activates his sirens. “Am I going to be safe?” Being Latino, Santi is worried for his safety in this situation. He carefully considers what words and actions he should avoid to safely navigate this interaction. He’s alone in the car and feels vulnerable. SANTIAGO C. Santi now knows he’s being pulled over but traffic is still heavy. Many questions race through his head: - “Where do I pull over?” - “Should I wait until the side of the road is safe?” - “Does the police officer understand that I see he’s pulling me over?” “Now what?” Santiago C. 24 Marketing Assistant Recently moved to Atlanta from San Diego. Is still adjusting to switching from public transit to driving his own car everyday. His commute is 45 minutes and tends to stop for coffee and breakfast on the way. This is his first time being pulled over by a police officer and his first interaction with law enforcement. ?
  • 2. “Dang, caught speeding again.” Jessica is nervous about receiving another ticket. Her friend in the passenger seat tries to calm her down, “the cop is probably just trying to reach his quota for the month.” “If I cry I may get out of the ticket.” She’s worried about the effect this might have on her insurance rates and is unsure what the consequences of her speeding might be. In the past, Jessica has been able to conjure a few tears to get off with a warning. Maybe if she knew the consequences she wouldn’ have to be dishonest. Jessica R. Jessica is always concerned about her safety when traveling. As a women, she takes special precautions to insure her personal safety. Her instincts tell her she should find a well-lit, populated area to interact with this stranger. But she also doesn’t want to anger the police officer by taking too long to pull over. “I want to pull over in a well-lit area.” Name: Occupation: About: Age: Jessica R. 32 Consultant Travels frequently for her work. Has friends in multiple cities who she meets up with... Renting a car in a new city gives her a sense of comfort and independence. However, she isn’t always aware of the different traffic laws in each new city. This is Jessica’s 5th time being pulled over. She has passenger in the car. ?
  • 3. “Ok dispatch I’m on I-85 heading N, hold out for license plates.” Officer Arthur respects the importance of protocol. That’s why when he can’t see the license plates it can be unnerving; information is crucial. Driving, handling the radio (+ other tasks) and prepping himself for any encounter first thing in the morning is like a race. He can never assume it’s just going to be a routine stop. OFFICER ARTHUR Arthur sped down the highway to get within close ditance of the offending Mazda, but it’s just switching into a deeper lane: - “Wait I have my lights on, have they not noticed or maybe drunk?” - “I’m gonna have to swerve in front of another car to get behind the OP.” - More protocol to take care off too, “Dispatch, any officers nearby?” “Do they notice or are they hoping to getting away!?” Name: Occupation: About: Age: Arthur S. 29 Road Patrol Officer Arthur has been an officer for 6 years now. He signs up for multiple patrolling shifts because the police force is short on staff. Unfortunately that also means reaching a quota. It’s 10 am on a Tuesday and he’s noticed a speeding Mazda. He pulls onto the highway quickly and hopes he can get a look at the license and the driver quickly. “I cant wait for them to pull a move, I have to stop the car NOW.” Well there isn’t any particular spot that would be better to stop, so I should signal an emergency stop ASAP, hopefully the lights and siren make that clear. Still waiting on dispatch to come through so I’ll run the plates on the car’s computer while keeping an eye out for movement in the car. ?