How did we ruin Anework in a signel year?
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in this presentation I share a few of the main issues and wrong decisions we took that ruined our whole company future.
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How did we ruin Anework in a signel year?
- 1. How did we ruin Anetwork in a single year
- 2. Hello! I AM Hesameddin Asadi (Sam Asadi) Co-Founder of RayzanPars Ex-head of project management team at Anetwork & PPG You can find me at: @SamyAsady 2
- 3. “Failure is the condiment that gives success its flavor Truman Capote 3
- 6. 1. Our story A brief story of my journey along with Anetwork 6
- 7. Anetwork’s Journey ○ Sarava Pars invested on Anetowkr at 1392 ○ I Joined Anetwork early in 1393 ○ We were 12 people back then ○ Anetwork growth rate was 300% at that year 7
- 8. Anetwork’s Journey ○ Our team grew on 1394 ○ We were 22 people ○ We changed our management method ○ We grew another 300% that year 8
- 9. Anetwork’s Journey ○ We had an explosive growth in 1395 ○ We joined with NoxelGlobal ○ Our team grew almost 3 times that year ○ We were 64 people by the end of 1395 ○ We had our next round of investment ○ We invested on some small businesses ○ We had 70% customer satisfaction 9
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- 11. Anetwork’s Journey ○ We hit the target sales of more than a billion Toman for several months that year ○ The idea of PPG formed that year ○ By the end of the year PPG was born out of Anetwork 11
- 12. 2. Wrong turn Where did we go wrong 12
- 13. We played a game that wasn’t meant for us Monopoly 13
- 14. The vision was to build an ecosystem of digital marketing 14 Our vision What was waiting for us
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- 16. We were cannibalizing each other in the holding cannibalism/ˈkanɪbəˌlɪz(ə)m/ noun the practice of eating the flesh of one's own species. 16
- 17. The vision was to build an ecosystem of digital marketing 17 Our vision What was waiting for us Issues beneath the surface: We started to compete with each other. No single company wanted to stay small in its own title. We all wanted to expand.
- 18. 3. Not Focusing on the market & customers needs We revoked our focus from where it should have been 18
- 20. Why it dropped? ○ Focusing on developing new services without considering customer needs ○ Developing what was too advance for the current state of market ○ Exclusively providing services using portfolio companies which had low qualities ○ Fraud issues 20
- 21. 4. Wasting money we burned money just to see the beautiful flames 21
- 22. Where did we waste our money? ○ We bought companies we could build with 10% of what we spent. (Adad as an example) ○ We rented one fancy building just to gather around 22
- 23. The result: ○ We had to cut our employees lose ○ The holding companies lost the trust they used to have ○ We had to cut the costs And all that lead to making the decision to merge most of the companies with each other. That was the end of Anetwork. At least as the company we used to know 23
- 24. “We learn from failure, not from success! Bram stoker 24
- 25. THANKS! You can find me at: @SamyAsady SamyAsady.com 25