Salmat Media Kit

2
Who is Salmat? 02
Media 04
Letterbox Media 05
Lasoo05
Universal Catalogue 05
How far can we take your brand? 07
Who reads Letterbox Media?08
We’re crowd-pleasers 10
More influential than you think 11
Catalogues and the Internet: A modern love story 12
Talk to new people 13
Custom-tailored solutions14
SwiftPlan: A media planner’s paradise15
I Wish I’d Thought of That16
Contents
The campaign lifecycle18
You can count on us22
Crossmark – Mirror 23
Crossmark – Seeded 23
Field Agent 23
Production and delivery information24
Production delivery of Letterbox Media 24
Universal Catalogue production information 27
Lasoo production information 30
Rate cards40
Letterbox Media 41
Lasoo and Universal Catalogue 42
Loadings43
Contact44

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Part shopping staple, part consumer know-it-all – Salmat Media is one of Australia’s
most trusted and well-loved channels, which is not a bad rap, considering we’re also one
of the oldest.
We work with some of Australia and New Zealand’s largest brands, helping them get close
enough to intimately understand their customers and transform the customer experience.
Our methods are precise, in-depth and incredibly effective. That’s why Salmat continues
to reach more Australians than any other print media – over 17 million, in fact.
For over three decades we’ve been devoted to helping you reach your target markets,
so we’ve had time to specialise in 5 distinct fields: media, contact, digital, field and local.
But right now, let’s just focus on media.
If you’d like to talk about our other offerings, give one of our representatives a call
on 1300 725 628.
Netstarter
MessageNet
Digital Marketing
Email Marketing
Promotional
Marketing
Search
Data Services
Loyalty Solutions
Voice of the
Customer
MEDIA CONTACT DIGITAL
Letterbox Media and
digital catalogue
Multi-channel
contact centre
solutions
Digital marketing
e-commerce
solutions
Letterbox Media
Lasoo
Universal Catalogue
Contact Centre
Solutions
Active
Virtual Agent
Offshore
Outsourcing
Learning
Managed Operations
FIELD
Face-to-face sales
and lead generation
Door-to-door
Kiosk In-Store
Surveys Field
Services
LOCAL
Local area
marketing solutions
LDN
Fuse

5
Media
Let’s look at the bigger picture.
These days people have greater control than ever over
which media they interact with, so it’s important not only to
get their attention, but to make them ask for your number.
Luckily, becoming a letterbox favourite is a breeze with our
three core media pillars:
• Letterbox Media
• Universal Catalogue
• Lasoo
Using these three pillars and our media-savvy ways,
Salmat’s helped some of Australia’s biggest and most
recognised brands. From telcos to retail, we can help
any industry, reach anyone.

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Letterbox Media
Salmat is the unrivalled market leader for
both national catalogue distributions or
targeted campaigns. We can deliver to more
areas, more often than any other catalogue
delivery service. So whether you’re delivering
to Darlinghurst or Dubbo, it’s a safe bet your
Letterbox Media will reach your target market.
Get to really, really know us:
35 years’ experience in catalogue distribution.
We can deliver to 6.6 million households – over
two days, twice a week, every week.
The only ISO 9001 Quality Assured letterbox
company with a national network of 18,000
distributors (this is the industry version of two
thumbs up).
Almost every weekly major catalogue
advertiser in Australia loves us.
Universal catalogue
Universal Catalogue is your new best friend.
It’s a digital catalogue solution that allows
customers to browse and buy your products,
even if they’ve never held the physical copy.
These digital catalogues can be viewed on all
devices, across multiple shopping channels.
So wave goodbye to all that time lost on
coding, our simple templates mean even the
intern can create a digital catalogue.
What’s so good about it?
• Embed videos
• Attach high definition images
• Add ‘buy now’ links
• Intuitive responsive design
Lasoo
Imagine a site where Australia’s entire
catalogue registry can be accessed by the
swipe of a finger. That site exists, and it’s
called Lasoo.
In fact, Lasoo is Australia’s number one online
catalogue aggregator, visited by up to 500K
visitors per month.
Serving brands across all retail sectors, Lasoo
can help drive sales at every stage of the
shopper journey through digital catalogue
hosting, targeted online marketing campaigns
and our trusted Lasoo mobile app.
The shopping portal drives a faster path to
purchase by making it easier
to get your products in front of customers,
especially those highly
engaged shoppers we all love.
Why love Lasoo?
• Up to 500K visitors per month
• Average session time 3.22 minutes
• 5 star app rating with over 300 reviews
• 53% of users that have visited Lasoo go on
to purchase the product in-store

7
• 35 years’ experience
• Deliver to millions of homes
every week
• ISO 9001 Quality Assured
• Highly targeted data overlays
Letterbox Media

8
number of people
number of households
Metro
Regional
Metro
Regional
997,689
831,781
586,197
131,177
WA
Metro
Regional
Metro
Regional
957,849
392,906
396,953
163,780
SA/NT
Metro
Regional
Metro
Regional
1,558,264
1,620,107
586,789
643,602
QLD
Metro
Regional
Metro
Regional
3,598,698
2,376,014
1,307,933
972,293
NSW/ACT
Metro
Regional
Metro
Regional
3,377,521
1,306,130
1,276,070
538,531
VIC
Metro
Regional
Metro
Regional
245,984
70,563
105,698
29,673
TAS
10,736,005
6,597,501
4,073,080
2,665,616
Metro
Regional
Metro
Regional
Total national coverage
million+
17
Source: ABS Census data modelled to walker level for Salmat by Robert Dommett Associates Pty Ltd 2014.
Note: household and people counts calculated using Salmat definitions of metro and regional areas. Non-
deliverable households (NAMs) excluded.
How far can we take your brand?
The answer: almost anywhere in Australia.
The graphic below demonstrates our letterbox
prowess. We can go wherever you like, from the
porches of Perth to the kitchen tables of Byron
Bay – we’ve got Australia covered in print media.

9
54
of all men
%
59
of ABs
%
62
of young families
%
of new car buyers
60%
of big spenders
65%
of online shoppers
63%
Who reads Letterbox Media?
The truth is, pretty much everyone reads it.
These infographics will show you what’s what:
Who reads
Letterbox
Media?
11,503,000
Australians
read Letterbox
Media every week
mums
read Letterbox Media
every week2,080,000
Source: Roy Morgan Single Source Sep 2014.

10
Letterbox
Media
55%
Mid-Life Families
67%
Older Households
when they want to buy
OR
It’s like a friend you don’t
see every day, but when
they do visit, you feel
happy and glad they are
with you.
Male 18-24
It’s like an unexpected
treat, where you can shop
for essentials or fun things
AND save money!
Mum
For me it’s a 5-minute
escape from the day-to-
day routine.
Mum
It changes regularly... so, you never
know what’s coming up. And, that’s a
drawcard because it’s a surprise.
It doesn’t get boring.
Mum
If I didn’t have a catalogue then
I wouldn’t know the specials.
Male 25-54, no kids
I enjoy catalogues because
I love getting the specials.
Male Empty Nester
It’s a little self-
indulgence. I read
them in my own
time, no rush, no
interruptions, no
pressure.
Mum
Australians read Letterbox Media
when there’s downtime
Reach more of your target audience
Engaging consumers
Australians age 14+
60%
31% 33%
33%
28%
27% 31%
Young Couples
25%
19%
27%
17% 24%
30%
59% 62%
Young Parents
21%
21%
30%
18%
27%
34%
Young Singles
50%
26%
20% 19%
17%
22%
22%
Mid-Life Households
59%
34% 39%
36% 33%
27% 32%
27% 29% 31%
24% 28% 31%
44%
54%
44% 46%
29% 33%
Metro Newspaper
(Mon–Fri)
Newspaper
Inserts
Metro Newspaper
(Sat–Sun)
Women’s
Magazines
Local/Community
Newspapers
Lifestyle
Magazines
Quotes sourced from Nielsen focus groups Feb 2014.

11
We’re crowd-pleasers
If you think most people only read their mail on the
way to the garbage bin – think again. According to
new research conducted by Nielsen, consumers don’t
just like Letterbox Media – more than half spend over
30 minutes a week reading it. From what’s on sale
to what’s new in-store, people rely on their letterbox
for extra inspiration, not just to remind them when
their rego’s due.
The stats don’t lie about Australia’s love for us:
60%
72%
of all Australians
(aged 14 and over)
read Letterbox Media
on an average week
of readers spend
more than 15 minutes
a week reading their
Letterbox Media
0–15 mins
16–30 mins
28%
17%
30+ mins
55%
Something for everyone
Catalogues are our go-to in our downtime.
Not just because they fill those solitary moments,
but because they speak to our interests. Whether
it’s decorating inspiration, the latest tips for winter
gardening or what’s on sale at the local grocery
store – there’s nothing junk about print media.
Catalogues fill quiet moments at home
Ideas dreams
Passion points
topics of interest
Focused shopping
thoughts

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More influential than you think
Whether your brand’s selling sneakers or BBQs,
Letterbox Media is an essential ingredient to the
consumers’ path to purchase. It gives people a
reason to visit in-store or check out online, and
reminds them of your brand’s existence.
Most importantly, it directs bargain hunters to
the newest savings on offer, and that makes for
a happy shopper and even happier client.
of readers have
bought something
from a catalogue
in the last week
of readers buy from
catalogues often or
very often
of readers visit the
store after reading
a catalogue
of readers will visit
a website after reading
a catalogue
Catalogues are an influential touchpoint on the
path to purchase for buyers in every category.
Percentage of buyers in each category who have
read Letterbox Media (last 4 weeks):
Clothing 72%
Electrical 75%
Footwear 73%
Games/Toys 76%
Homewares 77%
Jewellery/Watches 74%
Car Care/Accessories 77%
Pet Supplies 80%
Hardware/DIY/Gardening 74%
BBQ/Camping/Outdoor 79%
Sports Equipment 77%
41%
43% 20%
54%
Letterbox for retailers
There is no doubt that catalogues drive sales
and traffic to your store/website.

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Catalogues and the Internet: A modern love story
Pairing online advertising like SEM and digital catalogues with
print media not only maximises customer reach, but ensures
your brand never misses an opportunity to impress the masses.
You know what they say – the more eyeballs the better.
Read a printed catalogue
Researched a purchase online
Did both
Young
couples
Young
singles
Young
parents
Mid-life
families
Mid-life
households
Older
households
7%
38%
58%
11%
43%
64%
10%
37%
71%
7%
30%
65%
9%
31%
67%
7%
17%
78%

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Who are these letterbox lovers?
Why should I talk to them?
24%
44%of people intending to
sell their home in the
next 12 months
46%of readers either often or
very often consider buying
after reading
of readers say Letterbox
Media influences their
purchase decisions
of readers keep
Letterbox Media items
for later reference
of people wanting to
buy a prestige vehicle
of people considering
taking a cruise
of people intending to
get health insurance
in the next 12 months
of people intending to
apply for a credit card
in the next 12 months
of people likely to
renovate their home in
the next 12 months
of people who buy
takeaway/home
delivery at least once
a month
Source: Nielsen CMV 2014.
Talk to new people
Most people in the market for specific products
will read any Letterbox Media that drops on their
doorstep. That means there’s a customer base ready
and waiting to read about your brand. Salmat can
help you target those potential fans, and convert
them into brand believers – all it takes is a little
creativity and a group of letterbox specialists who
know where they live.
Read Letterbox Media in the past month

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Custom-tailored
solutions
Targeting at its best
Whether you need help finding your customer’s
whereabouts, or pinpointing a new demographic,
Salmat can identify and deliver to any target
audience using our data or your own. Here is a quick
summary. Ask for a copy of our targeting brochure
for more detail.
Using your own customer
data we can locate your
existing customers and find
more people like them.
Geodemographic
Segmentations using
Marketfind, Helix Personas
and Geotribes. Roy Morgan
Asteroid Data Aztec
Census Data.
ABS Household Expenditure
Survey data by category.
Our walker areas can be
as small as 200 households
– so you can pick and
choose which homes you
want to distribute to.
Profile any geography
starting from a single store
catchment, up to multiple
catchment areas around
the country.
Using Salmat’s own unique
Marketfind profiling tool we
can segment the Australian
population into a series of
socioeconomic profiles.
ABS Census Variable data
on key demographics
including age income.

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1,000+ registered users in 3 months
‘Helpful for any letterbox planning, but also
media planning across the board’
Account Director
‘Easily the most exciting presentation we’ve
seen from a supplier in a very long time’
Media Planner
Designed with busy media planners and buyers
in mind, SwiftPlan can easily apply over 50 targeting
options to reach up to 17 million Australians or as
little as 200 homes – twice a week. This media
campaign tool can calculate audience reach, and
forecast costs, in seconds.
SwiftPlan in action
SwiftPlan pulls from census data, the ABS’s
Household Expenditure Survey and Roy Morgan’s
Helix Personas to form the location of your
audience.
And that’s not all – using highly accurate heat
maps, planners can visualise the penetration of
their selected target market. So not only can you
see the areas that match your required audience
characteristics, but you can also see how letterbox
can plug in any geographical gaps in your
media plan.
https://swiftplan.com.au/
SwiftPlan:
A media
planner’s
paradise
Quick, easy DIY campaign planning for letterbox

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Not your ordinary mailout
Interested in delivering a creative
campaign to letterboxes around
Australia?
From postcards to fancy packages
– we can deliver even the wildest of ideas
to a broad catchment of people or to a
specific targeted area. You create it and
we’ll deliver it.
Over the next couple of pages you’ll
find some of our favourite examples of
creative Letterbox Media from around
the world, but we have a whole book of
clever unaddressed mail pieces waiting
to inspire you. Simply ask us for a copy
of our creative booklet – ‘I Wish I’d
Thought of That’.
IDEA 1 – Naturally Discounted
Lass Natural Cosmetics are made
from fresh, natural ingredients, so their
promotion stayed true to the brand.
Each die-cut coupon was fashioned out
of leaves. Over a day or two, the leaves
dried out and the message quite literally
decomposed. Each coupon reminded
the recipient not only of the products’
benefits but also that time was of the
essence if they wanted to take up the
sales offer.
I Wish I’d
Thought
of That
Creative Excellence for the Letterbox

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IDEA 2 – Plank
The natural leader among martial arts magazines in France,
Karaté Bushido wanted to improve its renewed subscription
rate by reminding potential subscribers of the benefit of
reading the magazine regularly.
Almost 3,000 potential subscribers were delivered a wooden
plank serving as a renewal coupon. The coupon’s sole purpose
was to be karate chopped in half and then redeemed.
IDEA 3 – In case of an emergency
Land Rovers can take on any obstacle in the desert; their
owners cannot. In case of an emergency, people could actually
EAT the book as it was made out of edible ink and paper and
had a nutritional value close to that of a cheeseburger.
Also, its reflective packaging, similar to army rations, could be
used to signal for help.
Visit bit.ly/1APBZej for your free electronic version of the booklet.

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1 2 3
Job booking
Updates automation
Automatic household
count updates find new areas
and quantity changes more frequently.
Contract automation
Goodbye paper-based Walker contracts, hello
Online Contracts. Our communications are more
efficient than ever.
Using the most up-to-date, third party verified
household counts.
Ability to quote and book the campaign online
24/7 via SwiftPlan or LAM Planner.
Stock despatch
Material handling fleet upgrade
Our warehouses have new
equipment with additional WHS features
and fleet management software.
Wireless implementation
All our warehouses communicate wirelessly.
Not a cable in sight.
Stock despatched to Walkers and Area
Representatives 1 – 2 days prior to commencement
of the delivery.
165 carriers delivering to each Walker, twice
a week, plus thousands of deliveries into stores.
Stock preparation
Inwards goods mobility upgrade
Third party goods system means
our turnaround time is like lightning.
Real-time reporting on stock arrival, quality, quantity
– verifying accuracy.
Experienced storepersons managing both bulk
deliveries and small complex store-specific versions.
We have distribution centres nationally, all of which
undertake stock quality control.
The
campaign
lifecycle

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4 5 6
Stock delivery
Carrier mobile app development
A mobile platform exclusively for Salmat Carriers
(how special). The app allows Carriers to plan runs,
automate run sequences and conduct audits.
Carrier EVA planning tool
This web planning tool assists Carriers in the
planning and management of their runs, payments
and contracts.
Stock delivered to Walker’s and Area
Representative’s doorsteps, where quantities are
checked and verified, ready for the delivery.
Utilising a mix of Freight Carriers and our own
drivers, we offer a cost-effective and reliable
solution to manage your material securely.
Distribution Verification
Units (DVUs)
Upgraded DVU devices
New DVU devices provide reliable and accurate
data that’s sent straight to our Area Supervisors.
Once complete, the distribution is verified by
the Walker via Interactive Voice Response (IVR)
confirmation – real-time reporting.
Any issues encountered are relayed to the Salmat
office for rectification.
Catalogue distribution
Walkers deliver to 6.6 million houses, twice a week,
distributing across 19,000 sections.
Offering more options than ever before – Standard
5 Day block, Premium Weekend and Premium
Midweek – allowing flexibility and choice.
The
campaign
lifecycle
continued

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7 8 9
Distribution audit
Area supervisor responsibilities
Area Representatives supervise the Walker network,
removing any uncertainty.
Every week our 800+ Area Representatives are out
in the streets verifying delivery of catalogues.
Real-time reporting via our GPS-enabled DVUs
confirm positive sightings of catalogues in
letterboxes.
Job completion
Campaign reporting
We’ll send delivery performance
reports after every campaign for
super transparency and accountability.
Another successful delivery comes to an end.
Custom reporting is available to ensure you have the
right information about the campaign, from booking
through to the auditing.
Independent audit
Increased external audits
Pioneering independent audits, Salmat has a
multi-layered approach to transparency utilising
both Crossmark and Field Agent to prove the
reliability of our service.
The
campaign
lifecycle
continued

22
• Statistically valid auditing keeps our business
as transparent as possible
• Internal audits such as Interactive Voice
Response (IVR), Area Rep Distribution
Verification Units (DVUs), Regional Area
Manager (RAM) Audits, and Query Investigation
• External auditing services such as Roy
Morgan Research, Crossmark Field Agent
• Committed to lifting the UAM (Unaddressed
Media industry standard and matching the
media industry’s best practice
You can count on us

23
Crossmark – Mirror
We want to make sure that the countless hours you spend
creating your letterbox campaign are worth it, so we use
Crossmark’s Mirror Audit. Crossmark’s auditors mirror the
duties of our Salmat Area Representatives, ensuring your
campaign is delivered to where it’s intended.
Methodology
• Each audit consists of 280 sections in a single state
• An audit is completed every 2 months
• Each state is audited once every 12 months
• The Crossmark results are verified against Salmat results
Crossmark – Seeded
The Crossmark ‘seeded audits’ are our undercover auditors.
They independently monitor all UAM delivery, without our
Salmat contractors’ knowledge. They’re really sneaky, but
really essential.
Methodology
• Crossmark auditors are seeded into delivery sections
• Auditors are tasked with reporting on all UAM deliveries
• Audits are conducted every 2 months
• 312 sections are audited nationally
• Statistically valid network representation
Field Agent
Our Field Agents are real people with real letterboxes
who sign up to our database and let us know exactly what
they receive. This ensures your mail is being sent to the
right people, and not lost along the way or eaten by the
neighbourhood dog.
Methodology
• Field Agent iPhone app uses 20,000+ crowdsourced
consumers around Australia
• Data available online in real time
• Photos to confirm UAM received
• Opportunity to collect consumer insights to gather
behavioural insights such as design, offers, format,
likelihood to purchase, and likelihood to recommend
• 500 audits, 26 times per year

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PRINT/PRODUCTION
SPECIFICATIONS
NATIONAL CATALOGUE
Artwork
requirements
• Costs are based on 1 artwork per job only (unless
specified on quote).
• Artwork must be supplied as a High Resolution
Print Ready PDF file with Trim marks and at least
3mm of Bleed (PDF/X-1a:2001 is recommended).
All spot colours contained in artwork will be
converted to the nearest CMYK values. While all
care is taken, no responsibility is accepted for
errors in supplied artwork.
• Artwork must be supplied by COB Monday AEST
at the latest.
• Anything quoted outside of rate card
specifications
is not bound by the above delivery dates.
• Delivery is to one Salmat Warehouse address
only. Any client addresses or extra delivery points
will incur a $60+GST fee per address.
• Applicable to standard sizes and stock only –
anything outside standard sizes please contact
account manager.
• Outside public holidays – please contact
account manager.
• A4 double sided colour flyer GSM options 115gsm
150gsm
• A5 double sided colour flyer GSM options
100gsm, 115gsm 150gsm
• A6 double sided colour flyer GSM options
115gsm, 150gsm, 250gsm 350gsm
• DL double sided colour flyer GSM options 115gsm,
150gsm, 200gsm 250gsm
• A4 to DL size Z fold or roll fold GSM options
115gsm 150gsm
standard paper sizes
and weights
standard print/
production timeframes
artwork due distribution
Production delivery of Letterbox Media

25
DELIVERY
INSTRUCTIONS
NATIONAL CATALOGUE
Standard 5-day distributions start on Saturdays.
Premium weekend distributions start on
Saturdays and premium midweek distributions
start on Tuesdays. For standard 5-day and
premium weekend distributions we need your flyers
by midday Tuesday 4 days prior. For premium
midweek distributions we need your flyers by
midday Wednesday 6 days prior. Please note:
timeframes do not apply to distributions impacted
by public holidays. Public holiday schedules are
available from your account manager.
Each carton pallet must clearly labeled with the
following details:
• Salmat job ID campaign name
• Version or overprint name
• Quantity per bundle number of bundles
• Total quantity per carton
• Total pallet quantity total pallet weight
• Total Job quantity printed
• Carton pallet must be numbered as:
1 of 4, 2 of 4, etc
Flyers can only be distributed if received in bundles,
boxes and pallets following the below requirements:
Bundles
• Must be in multiple of 50, up to a 500
maximum per bundle
• Must have the same number of flyers
in each bundle
• Must be cross-strapped (single-strapped
bundles are only acceptable when boxed in
uniform quantities and cartons)
• Must not exceed 8kg (cartons must not
exceed 16kg)
Pallets
• Must be plain hardwood and shrink wrapped
• Must not exceed 1 metre in height or
1 tonne in weight
• Must be packed to the edges in consistent
rows and platforms
• Separate overprint: 1 overprint/version
per pallet with manifest detailing number
Workplace Health Safety requires a safety vest
and appropriate footwear to be worn in and around
all of our distribution centres. If you are personally
delivering your flyers to our site we recommend
that you remain near your vehicle until one of our
warehouse staff is available to assist you.
To ensure your advertising materials are distributed
accurately and on time please ensure that your
printer complies with the above requirements.
Stock specifications are designed to ensure the
safest and most effective distribution.
Advertising material that does not comply with
these specifications may be subject to additional
fees and could result in late or non-delivery.
For any print/production questions or issues
please contact your Salmat account manager.
salmat.com.au
NSW Unit 2, 38-46 Bernera Rd,
Prestons NSW 2170
VIC 89-91 Monash Drv,
Dandenong South VIC 3175
QLD 338 Bradman
St. Acacia Ridge QLD 4110
SA/NT 12B Ashwin Pde, Torrensville SA 5031
WA 7 Walters Drv, Osborne Park WA 6017
TAS Unit 16 Olde Tudor Complex,
Trotters Ln, Prospects TAS 7250
Standard 5-day distribution
Premium weekend distribution
Premium midweek distribution
stock due distribution
DELIVER YOUR FLYERS ON TIME
LABELLING – PALLETS BOXES
BUNDLING STACKING
DELIVERY SAFETY INSTRUCTIONS
DELIVERY ADDRESS DETAILS
of bundles and quantities for each overprint
• Chep pallets can be accommodated
by prior arrangement

26
WESTERN AUSTRALIA
BOOKING DETAILS
Job ID Number: 1164612
Campaign Name:
Business Name:
Distribution Date: 20/05/15
Distribution Qty: 108158
DELIVERY DETAILS
CARTON: of
Qty of Catalogues Per Bundle:
Bundles in this Carton
This Carton Weighs (kg):
DELIVER TO:
7 Walters Drive,
OSBORNE PARK WA 6017
www.salmat.com.au
BOOKING DETAILS
Campaign Name:
Business Name:
DELIVERY DETAILS
CARTON: of
DELIVER TO:
12B Ashwin Pde,
TORRENSVILLE SA 5031
www.salmat.com.au
VICTORIA
BOOKING DETAILS
Campaign Name:
Business Name:
DELIVERY DETAILS
CARTON: of
DELIVER TO:
89-91 Monash Drive,
DANDENONG SOUTH VIC 3175
www.salmat.com.au
BOOKING DETAILS
Campaign Name:
Business Name:
DELIVERY DETAILS
CARTON: of
DELIVER TO:
Unit 2, 38-46 Bernera Rd,
PRESTONS NSW 2170
www.salmat.com.au
Example delivery labels

27
• Production specifications
• Embed videos
• Attach high definition images
• Add ‘buy now’ links
• Intuitive responsive design

28
Universal Catalogue is your new best friend. It’s a digital
catalogue solution that allows customers to browse
and buy your products, even if they’ve never held the
physical copy.
Full page ad
The Universal Catalogue full page ad acts like a
leaflet inserted into a catalogue that has already
been produced and published. This allows a
publisher to generate new revenue from
complementary advertisers wishing to communicate
with their audience. It is similar to placing a leaflet
in a physical catalogue.
The requirements of this unit consist of two
treatments of the same ad to cater for readers in
one or two-page view.
Pricing
These units are sold through a price on application
basis.They can be resold at any rate relative to
attention and quality of the audience.
Design considerations
To create these advertisements with the correct
aspect ratios, we need the images to be:
• Double page width = 2176px x 1536px
(2 connected images of 1088px × 1536px)
• Single page width = 1088px × 1536px
Catalogue pages will automatically scale to user’s
screen size.
Overview advertising specifications
Universal Catalogue features
Visually Rich Experience SEM/SEO Optimised Shopping ListAPI SupportSocial, Local Mobile Highly Scalable
Setup requirements
1. Logo: Must be provided in .EPS format
2. DNS Entry: Retailer makes an entry on their
Domain Name Server (DNS) as follows:
catalogues.clientname.com.au in CNAME
dynamiccatalogue.com.au
3. Google Analytics and Tag Manager IDs (optional)
4. Header and Footer URLs: Header and Footer
URLs should be provided

29
This is what a Universal
Catalogue ad looks like
on Lasoo:

30
• Production specifications
• Up to 500K visitors per month
• Average session time 3.22 minutes
• 5 star app rating with over 300 reviews
• 53% of users that have visited Lasoo
go on to purchase the product in-store

31
Lasoo display advertising technical requirements
Non-animated image ads
File type .JPEG / .JPG / .PNG / .GIF
File size 150 KB or smaller
Banner size • Mobile leaderboard: 640
x 100 (double density for
320 x 50)
• Leaderboard: 728 x 90
• MREC: 300 x 250
• Wide skyscraper: 160 x 600
Animated image ads
File type .GIF
Banner size • Leaderboard: 728 x 90
• MREC: 300 x 250
• Wide skyscraper: 160 x
600
Animation length and speed • Animation length must be 30 seconds or shorter
• Animations can be looped, but the animations must stop
after 30 seconds
• Animated GIF ads must be 5 fps or slower
Flash ads – Flash ads must also be accompanied by a backup animated .GIF
ad
File type .SWF (Flash)
Image size • Leaderboard: 728 x 90
• MREC: 300 x 250
• Wide skyscraper: 160 x
600
Animation length
and speed
• Animation length must be 30 seconds or shorter
• Animations can be looped, but the animations must stop after 30
seconds
• Flash ads must be 24 fps or slower
Flash version Important: AdWords currently supports only Adobe Flash Player
versions 4 to 10.1.
If your ad uses any other version (such as 10.2), it cannot be uploaded.
Ensuring ad approval
Disapproval reason What does it mean? What do I do now?
Unacceptable
animation length
Your ad’s animation length is
more than 30 seconds.
Ensure that your ad’s animation
length is 30 seconds or less.
Incorrect image layout Your ad’s layout is
unconventional or is expanding
beyond the frame.
Ensure that your ad takes up the
entire space of the chosen image
size. The ad shouldn’t appear
sideways or upside down, and
shouldn’t appear like it’s more
than one ad. Also, check that
your ad doesn’t expand beyond
the frame or otherwise encroach
on the website.
Unacceptable image
content
Your ad’s behaviour is tricking
users to click on your ad.
Ensure that your ad doesn’t
contain gimmicks that would
trick a user into clicking the ad.
Poor image/video
quality
Your ad is unclear or
unrecognisable.
Remove all unclear, blurry or
unrecognisable images from your
ad.
Unacceptable image/
video content
Your ad contains content that's
not considered family safe.
Edit your ad by removing any
adult or mature
audience content.

32
Lasoo expandable catalogue ad
Retailer to supply colour code to match.
Ad scrolls in user’s screen with condensed nav bar.
Specs:
1000 x 55px ad space expanding on click to
942 x 470px – featuring video clip and custom ad
space surrounding
Ad demo:
http://preview.lasoo.com.au/search/tml.html
Specs:
1000 x 110px ad space click on site
Seasonal page
1000 x 45px image spot for seasonal heading created by Lasoo
A featured
catalogue
cover
206 x 290px
A featured
catalogue
cover
206 x 290px
A featured
catalogue
cover
206 x 290px
A featured
catalogue
cover
206 x 290px
Ad MREC
300 x 250px

33
Brand page – Expanding Brand page – Click to linkBrand page – Embedded video
WideSkyscraper
160x600px
Ad 1000 x 55px + will expand to include video support
WideSkyscraper
160x600px
Ad 1000 x 110px + click to link on site

34
Lasoo homepage slider ad space
The Lasoo homepage slider is featured for 1 week
on Lasoo.com.au and on the Lasoo app homepage
slider. Purchasing a homepage slider also includes
tile 1, 2, or 3 in the weekly newsletter if purchased
as a package. Creative must be replicated in
all positions.
Specs:
Supply homepage slider in 1000 x 420px
• Displayed at 1000 x 420px on desktop
• Displayed at 423 x 176px on Lasoo app
Supply tile creative in 421 x 187px
• Displayed at 421 x 187px on mobile
Max 200 KB progressive JPG – this will be
converted if it is higher or not progressive.
The Lasoo app
Our catalogue and shopping aggregation website
Lasoo.com.au is now an iPhone app.
Features include:
• Store Locator (find store opening hours, store
contact details and store location in a map view)
• Browse the latest catalogues
• Search for products on sale across retailers
• Product details (including price, descriptions
and images)
• Shopping List (compile across multiple retailers
and sync to your profile on Lasoo.com.au!)
• Daily Deals (all the leading group-buying
websites in one place)
• Scan and share great deals using Lasoo.it
• Build your shopping influence
• Real-time price trends from collaborative
shopping
Download the Lasoo app for free today
Visit http://www.lasoo.com.au/mobile-apps.html
I’m in LOVE!
‘Love this App. It’s the first one I
check each morning. Enables me
to make sure I’m getting the best
deal while I’m out shopping.
Helps me find stores, product
details, it’s very thorough!’
– Shields81
Great app!
‘Easy to use, has the most
local catalogues. I check
this app daily so I don’t miss
any specials!’
- Beenwenche

35
Lasoo display advertising
With Lasoo’s significant browsing traffic, we can
provide you quality brand awareness through
banner advertising in various high traffic areas of
the site as well as the weekly newsletter.
Homepage
Slide x 5
1000 x 420px

36
320 x 50px (provided 640 x 100px) DFP ad size
320 x 50px (provided 640 x 100px) DFP ad size
Lasoo mobile placements
Advertising examples on the mobile optimised
version of lasoo.com.au

37
Lasoo app
Advertising examples on the dedicated Lasoo app.
320 x 50px (provided 640 x 100)px DFP ad size

38
Lasoo eDM sellable ad space
We deliver shopping deals straight to thousands
of shoppers! The newsletter features a responsive
design to ensure a high impact and consistent
experience on any device.
IAB rectangle ad
Specs:
Supply creative in 421 x 350px
Tile 1, 2, 3
Purchasing tile 1, 2, or 3 in the newsletter also gets
you a 1000 x 420px homepage slider for 1 week
on Lasoo.com.au and on the Lasoo app homepage
slider – creative must be replicated in all positions.
Specs:
Supply tile creative in 421 x 187px
Supply homepage slider in 1000 x 420px
• Displayed at 423 x 176px on Lasoo app
Leaderboard
Specs:
Supply creative in 728 x 90px
Displayed at 728 x 90 on desktop
Displayed at 580 x 72px on mobile
Technical requirements
Non-animated image ads
File type .JPEG / .JPG / .PNG / .GIF
Banner size
to supply
• Leaderboard: 728 x 90 for desktop (will appear 580 x 72 on mobile)
• SREC: 421 x 350 for mobile (will appear 180 x 150 on desktop)
• Tile 1,2,3: 421 x 187 for mobile (will appear 229 x 100px on desktop) – purchasing tile 1, 2, or 3 in
the newsletter also gets you a 1000 x 420px homepage slider for 1 week on Lasoo.com.au and
on the Lasoo app homepage slider – creative must be a replicate in all positions

39
Desktop eDM Mobile eDM
Rectangle IAB
180 x 150px
Tile 3
229 x 100px
Tile 2
229 x 100px
Tile 1
229 x 100px
Retailer catalogue
167 x 234px
Retailer catalogue
167 x 234px
Retailer catalogue
167 x 234px
Retailer catalogue
167 x 234px
Retailer catalogue
167 x 234px
Retailer catalogue
167 x 234px
Retailer catalogue
167 x 234px
Retailer catalogue
167 x 234px
Leaderboard IAB
728 x 90px
Rectangle IAB
421 x 350px
Tile 1
421 x 187px
Tile 2
421 x 187px
Tile 3
421 x 187px
Retailer
catalogue
269 x 377px
Retailer
catalogue
269 x 377px
Retailer
catalogue
269 x 377px
Retailer
catalogue
269 x 377px
Retailer
catalogue
269 x 377px
Retailer
catalogue
269 x 377px
Leaderboard IAB 580 x 72px

40
Design Print order + Print Late print
Requests Ready artwork Bookings
COB MON COB TUE NOON WED
Rate cards
IMPORTANT DEADLINES

41
One
Sided
Two
Sided
Timeframe Product
Minor Changes
Small changes to existing design files
(must be original ‘working’ files – ie:
Adobe InDesign or Illustrator)
$60 $60 1 business day.
1 x draft, 1 x feedback
1 x final artwork
Major Changes
Major copy and/or image changes to
existing artwork
$125 $180
1st Draft – 3 business days.
May take up to 2 weeks or more to complete.
1 x final artwork
Brand New Design*
Professional creative execution
$260 $320
1 x final artwork
Menu Design*
Create or recreate a menu
$260 $320
1 x final artwork
Logo Design*
Create or recreate a logo
$329
1 x final artwork
Business Card Design*
Create or recreate a logo
$240
1 x final artwork
*All copy must be supplied by client. Two weeks turnaround time is based on additions and changes to copy and design by client and workload at
time of requests. No designs will be commenced without full artwork brief and samples supplied by client.
DL: 115gsm DL: 150gsm A6: 115gsm A6: 150gsm A5: 115gsm A5: 150gsm A4: 115gsm A4: 150gsm
5,000 $293 $309 $347 $366 $320 $341 $431 $483
10,000 $363 $395 $430 $468 $417 $459 $640 $743
20,000 $477 $539 $563 $635 $581 $660 $1,002 $1,199
30,000 $610 $682 $719 $827 $766 $884 $1,398 $1,693
50,000 $781 $919 $918 $1,080 $1,013 $1,188 $1,953 $2,391
75,000 $914 $1,082 $1,074 $1,278 $1,209 $1,433 $2,405 $2,987
• Costs are based on 1 artwork per job only. All prices are exclusive of GST. All prices are subject to change without notice.
• Print quote requests must be sent to printquotes@ldn.net.au.
• Print orders and print-ready artwork must be submitted by TUESDAY (for both weekend mid-week distribution blocks).
• Print bookings received up to 12 noon Wednesday will incur a $44+GST late job fee. Print bookings will NOT be accepted after 12 noon Wednesday (the job will
be treated as “Ad Hoc” and a new quote will be required – contact printquotes@ldn.net.au). For larger quantities contact Salmat direct for an immediate quote.
• Store Copies are available for print customers up to a maximum quantity of 1,000. A flat fee of $75+GST will apply for delivery of store copies. If a greater
quantity of store copies is required, the normal stock movement process applies – please organise this with the warehouse.
• FRIDGE MAGNET FLYER JOBS WILL TAKE 2 WEEKS TO COMPLETE.
• Anything quoted outside of rate card specifications is not bound by the above delivery dates.
• Delivery is to one LDN/Salmat Warehouse address only. Any client addresses or extra delivery points will incure a $60+GST fee per address.
All pricing is for double-sided print. More print options are available on spreadsheet.
Letterbox Media rate card
Hey Media Buyers and Planners, don’t forget you
can get quotes in minutes using our SwiftPlan tool.
https://swiftplan.com.au/
NATIONAL rate card June 2014/15
Design.
Print.
Distribution.
Late artwork requests (sent after COB MONDAY) will incur additional cost and are quoted on an adhoc basis – please email creativedesign@ldn.net.au. Working file
requests will incur a $25 fee. Additional changes will incur a $60 fee. All prices are exclusive of GST and are subject to change without notice. Rates are based on 1,000
items, with each weighing less than 40 grams. (Please enquire about rates for heavier items.) Rates are based on stock receipt adhering to Salmat specifications.
Samples and newspapers will be costed separately. Distribution in regional and country areas is subject to additional freight charges.
Flat Fee
(inc GST)
0 –
5,000
5,000 –
9,999
10,000 –
19,999
20,000 –
29,999
30,000 –
39,999
40,000 –
49,999
50,000 –
59,999
60,000 –
100,000
Metro
$375
$340.91 $70.00 $60.00 $55.00 $52.00 $50.00 $47.00 $45.00
Country + $2.00 + $2.00 + $2.00 + $2.00 + $2.00 + $2.00 + $2.00 + $2.00
Manual bookings over the phone will incur an additional $30 booking fee.
All pricing is exclusive of GST.

42
Display inventory
Homepage slider eDM placement
Homepage slider 20% SOV
Leaderboard, MREC, Skyscraper
Ad inserts
Can be category-relevant
Banner advertising
Online sampling/data capture
Facebook retargeting
Lasoo and Universal Catalogue inventory
Product inventory
Clipping per page
Hosting platform
Lasoo learner analytics licence
Universal Catalogue only
Other charges/services – price on application
10% loading on peak periods: from 20th May until
31st July, and 18th Oct until 31st Dec inclusive
All cancellations made with less than 6 weeks’
notice will incur 100% campaign charge
All rates are GST exclusive
For up-to-date Universal Catalogue or Lasoo rates,
please contact us via advertising@lasoo.com.au

43
Christmas loadings
October 2015
Mon Tue Wed Thu Fri Sat Sun
01 02 03 04
05 06 07 08 09 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31
November 2015
01
02 03 04 05 06 07 08
09 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30
December 2015
01 02 03 04 05 06
07 08 09 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
Peak season fees:
26 30 31
2827 29
Midweek distributions:
10% peak season fee
Christmas block merge:
These three blocks in December have
been merged into a 3-day block from
27th to 29th of December.
Weekend distributions:
5% peak season fee
Easter loadings
2015 loading details
Easter loadings will kick in on 28th March 2015.
5% loading will apply for the 5-day block and 10%
loading will apply for the Tues/Wed block. See
below for an example of how the loadings are
applied across our peak periods.
Loadings

44
Salmat Head Office
Level 3, 116 Miller Street
North Sydney, NSW 2060 Australia
PH: 1300 SALMAT
Contact

Salmat Media Kit

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