P-SAT gives you insights about what parents of your students think about your school. A school should always understand parents expectations and keep up with the changing educational environments

1. Parent Satisfaction Measurement
For
ABC School
By
MarketWay Consultancy
MarketWay Consultancy
Your way to successful business

2. Parent Satisfaction Measurement –Why?
Do you know how pleased are parents with your school's services or what
attracted them in the first place?
Parent Satisfaction Measurement provides valuable information on parents'
satisfaction with your school's academics, services, communications, school
climate, expenditures, and admission and selection process.

3. Parent Satisfaction Measurement – MarketWay Approach
The experience that parents have with child’s school can be explored in various
ways.
MarketWay’s unique model SSMART (Stakeholder Satisfaction Measurement
And ReTention) is a unique methodology developed by MarketWay for Parent
Satisfaction Measurement which provides not only Satisfaction Indices but
also an Action Planning Grid for further improvements.

4. Parent Satisfaction Measurement – Indices
• Top of the mind satisfaction
without going into minute details
Overall Satisfaction
• An attempt to know the parent’s
intend to change child's school
Loyalty
• How likely is parent would
recommend this school as a good
place to learn to other parents?
Advocacy

5. ∑ Ii
Si = Satisfaction score
Ii = Importance score
a = Attribute
n = Number of attributes
Parent Satisfaction Measurement – Indices (Contd…)
• A satisfaction over every attribute involving
conscious mental activities such as thinking,
understanding, learning, and remembering
Cognitive
Satisfaction
Cognitive Satisfaction Index
(Satisfaction weighted by importance)

6. Other Indices
• Cognitive Satisfaction over Aspects
• Top Important Attributes
• Satisfaction overTop Important Attributes
• Top Satisfaction Attributes
• Importance over Top Satisfaction Attributes
• Satisfaction over Important Attributes
• Attribute-wise Satisfaction Scores
• Top Box Attributes
• Bottom Box Attributes
• Strategy Planning Grid
Parent Satisfaction Measurement – Indices (Contd…)

7. To understand parents satisfaction level of
ABC School
This report can be subdivided into various segments like School location,
class, etc. to get further deep understanding.
Dummy Report

8. Final Report
Analysis
Analysis using MarketWay’s model for employee satisfaction measurement
Actual Survey
Initiating and monitoring survey
Questionnaire Design
Finalization of questionnaire and attributes , based on qualitative study inputs
Qualitative Study
Qualitative discussion with few parents, teachers, school’s top authorities
Initial Discussion
To decide target respondents, sample size, mode of interview, timeline, etc.
Parent Satisfaction Measurement – Process Flow
Dummy Report

9. 30 attributes were grouped into following broad ‘aspects’ for convenience in
analysis and presentation of findings.
Aspects:
Aspects
Dummy Report
Aspect
Count of
Attributes
Parent Engagement 12
Physical environment and material at the school 7
Student Engagement 6
Communication 5
Total Attributes 30

10. Code Attribute Aspect
1
My child is given opportunities to demonstrate his or her learning
in a number of ways
Student Engagement
2
The level of difficulty of my child’s homework is appropriate for
him/her
Student Engagement
3 Child engages in fun activities that are unrelated to schoolwork Student Engagement
4 Child engages in out of school activities which are educational Student Engagement
5
Educational technology is used effectively to enhance my child’s
learning
Student Engagement
6 Extra curricular activities that matches to my/ our child's interest Student Engagement
7
Communication by school to me/us about my/our child's
development
Communication
8
Availability of proper communication tool for me/ us to inform
the school about my/our child's development
Communication
9 Frequent communication between home and school Communication
10 Meeting in person with teachers at your child's school Communication
Attributes
Dummy Report

11. Dummy Report
Attributes
Code Attribute Aspect
11 Quick set up of meeting with the school administration Communication
12
Interest of teachers for my/our points of view about my/our
child's learning and development
Parent Engagement
13 Opportunity to discuss teaching techniques with teachers Parent Engagement
14
Opportunities for me/ us to influence the learning offered to the
child
Parent Engagement
15
The manner in which you are met when you need to enquire at
the school
Parent Engagement
16 Frequent parent-teacher meetings/ development meetings Parent Engagement
17
Access for me to teaching materials (books etc.) that my child has
at the school
Parent Engagement
18 Involvement with a parent group(s) at your child's school Parent Engagement
19 Parent satisfaction surveys Parent Engagement
20 Implementation of parents suggestions Parent Engagement

12. Dummy Report
Attributes
Code Attribute Aspect
21
Session for discussion about your child's school with other
parents from the school
Parent Engagement
22
Suggestions by contact teacher on how my/ our child shall be
followed up with regards to learning and development
Parent Engagement
23
Conversations with school about what child's class is learning at
school
Parent Engagement
24 The standard of the school building
Physical environment and
material at the school
25 The standard of the schoolyard and outdoor facilities
Physical environment and
material at the school
26 Availability of KG to PG education facility
Physical environment and
material at the school
27 Accurate transport timing
Physical environment and
material at the school
28 Disciplined transporters
Physical environment and
material at the school
29 Competitive fees structure
Physical environment and
material at the school
30 Certifications lik ISO
Physical environment and
material at the school

13. Overall Satisfaction, Loyalty, Advocacy
The overall satisfaction reflects overall perception of the respondents
towards company. It includes aspects such as brand, image and emotions.
Dummy Report
80
62 67
0
20
40
60
80
100
Overall Satisfaction Loyalty Advocacy
ABC

14. Overall Satisfaction, Loyalty, Advocacy – Comparison with
competition
The overall satisfaction reflects overall perception of the respondents
towards company. It includes aspects such as brand, image and emotions.
Dummy Report
80
62 67
79
65 67
0
20
40
60
80
100
Overall Satisfaction Loyalty Advocacy
ABC Competition

15. Overall Satisfaction and Cognitive Satisfaction
The Cognitive satisfaction includes reasoning and rational thinking. Higher
advocacy and loyalty can be achieved by increasing the Cognitive
satisfaction.
Dummy Report
80
72
0
20
40
60
80
100
Overall Satisfaction Cognitive Satisfaction
ABC

16. Overall Satisfaction and Cognitive Satisfaction – Comparison with
competition
The Cognitive satisfaction includes reasoning and rational thinking. Higher
advocacy and loyalty can be achieved by increasing the Cognitive
satisfaction.
Dummy Report
80
72
79 78
0
20
40
60
80
100
Overall Satisfaction Cognitive Satisfaction
ABC Competition

17. Aspect wise Cognitive Satisfaction
Dummy Report
Aspect is a set of attributes concern towards similar features/ characteristics
73 75 71 74 70
0
20
40
60
80
100
Customer Focus Business Practices Delivery Commercials Image
ABC

18. Aspect wise Cognitive Satisfaction – Comparison with
competition
Dummy Report
Aspect is a set of attributes concern towards similar features/ characteristics
73 75 71 74 7076 78
70 76 73
0
20
40
60
80
100
Customer Focus Business Practices Delivery Commercials Image
ABC Competition

19. Ten most important attributes
Dummy Report
95.4
95.4
94.8
94.8
93.2
93.2
92.3
92.0
90.0
90.0
Meeting in person with teachers at your child's school
Disciplined transporters
Frequent communication between home and school
Accurate transport timing
Availability of proper communication tool for me/ us to
inform the school about my/our child's development
Availability of KG to PG education facility
Opportunities for me/ us to influence the learning offered to
the child
Conversations with school about what child's class is
learning at school
Opportunity to discuss teaching techniques with teachers
Use of educational technology
Ten Most Importnant Attributes

20. Satisfaction over top important attributes
40
50
60
70
80
90
100
Meeting in person with teachers at
your child's school
Disciplined transporters
Frequent communication between
home and school
Accurate transport timing
Availability of proper communication
tool for me/ us to inform the school
about my/our child's development
Availability of KG to PG education
facility
Opportunities for me/ us to
influence the learning offered to the
child
Conversations with school about
what child's class is learning at
school
Opportunity to discuss teaching
techniques with teachers
Use of educational technology
Satisfaction Index-ABC
Importance decreases clockwise from attribute ‘Meeting in person with teachers at your child's
school’

21. Satisfaction over top important attributes – Comparison with
competition
40
50
60
70
80
90
100
Meeting in person with teachers at
your child's school
Disciplined transporters
Frequent communication between
home and school
Accurate transport timing
Availability of proper communication
tool for me/ us to inform the school
about my/our child's development
Availability of KG to PG education
facility
Opportunities for me/ us to
influence the learning offered to the
child
Conversations with school about
what child's class is learning at
school
Opportunity to discuss teaching
techniques with teachers
Use of educational technology
Satisfaction Index-ABC Satisfaction Index-Competition
Importance decreases clockwise from attribute ‘Meeting in person with teachers at your child's
school’

22. Top ten cognitive satisfaction attributes
Dummy Report
83.8
83.7
83.3
82.9
82.7
82.7
82.0
81.6
81.6
81.3
Session for discussion about your child's school with other
parents from the school
Suggestions by contact teacher on how my/ our child shall
be followed up with regards to learning and development
Involvement with a parent group(s) at your child's school
Access for me to teaching materials (books etc.) that my
child has at the school
Availability of proper communication tool for me/ us to
inform the school about my/our child's development
Availability of KG to PG education facility
Conversations with school about what child's class is
learning at school
Communication by school to me/us about my/our child's
development
The standard of the schoolyard and outdoor facilities
Fun activities that are unrelated to schoolwork

23. Satisfaction decreases clockwise from attribute ‘Session for discussion about your child's school with
other parents from the school’
Dummy Report
Importance over top cognitive satisfaction attributes
40
50
60
70
80
90
100
Session for discussion about your
child's school with other parents
from the school
Suggestions by contact teacher on
how my/ our child shall be followed
up with regards to learning and
development
Involvement with a parent group(s)
at your child's school
Access for me to teaching materials
(books etc.) that my child has at the
school
Availability of proper communication
tool for me/ us to inform the school
about my/our child's development
Availability of KG to PG education
facility
Conversations with school about
what child's class is learning at
school
Communication by school to me/us
about my/our child's development
The standard of the schoolyard and
outdoor facilities
Fun activities that are unrelated to
schoolwork
Important Index

24. Code Attribute Marks out of 10
1
My child is given opportunities to demonstrate his or her learning
in a number of ways
82
2
The level of difficulty of my child’s homework is appropriate for
him/her
83
3 Child engages in fun activities that are unrelated to schoolwork 81
4 Child engages in out of school activities which are educational 80
5
Educational technology is used effectively to enhance my child’s
learning
78
6 Extra curricular activities that matches to my/ our child's interest 78
7
Communication by school to me/us about my/our child's
development
81
8
Availability of proper communication tool for me/ us to inform
the school about my/our child's development
80
9 Frequent communication between home and school 79
10 Meeting in person with teachers at your child's school 77
Attributes
Dummy Report

25. Dummy Report
Attributes
Code Attribute Marks out of 10
11 Quick set up of meeting with the school administration 83
12
Interest of teachers for my/our points of view about my/our
child's learning and development
83
13 Opportunity to discuss teaching techniques with teachers 81
14
Opportunities for me/ us to influence the learning offered to the
child
79
15
The manner in which you are met when you need to enquire at
the school
84
16 Frequent parent-teacher meetings/ development meetings 84
17
Access for me to teaching materials (books etc.) that my child has
at the school
82
18 Involvement with a parent group(s) at your child's school 75
19 Parent satisfaction surveys 82
20 Implementation of parents suggestions 83

26. Dummy Report
Attributes
Code Attribute Marks out of 10
21
Session for discussion about your child's school with other
parents from the school
83
22
Suggestions by contact teacher on how my/ our child shall be
followed up with regards to learning and development
82
23
Conversations with school about what child's class is learning at
school
79
24 The standard of the school building 81
25 The standard of the schoolyard and outdoor facilities 82
26 Availability of KG to PG education facility 85
27 Accurate transport timing 81
28 Disciplined transporters 78
29 Competitive fees structure 82
30 Certifications lik ISO 80

27. Top delight attributes
Dummy Report
53%
53%
52%
52%
52%
46%
46%
47%
47%
47%
1%
2%
1%
1%
0%
Suggestions by contact teacher on how my/
our child shall be followed up with regards to
learning and development
Involvement with a parent group(s) at your
child's school
Availability of proper communication tool for
me/ us to inform the school about my/our
child's development
Availability of KG to PG education facility
Access for me to teaching materials (books
etc.) that my child has at the school
% Top Box % Middle Box % Bottom Box

28. Top dissatisfaction attributes
Dummy Report
44%
41%
41%
42%
47%
49%
53%
53%
53%
51%
7%
7%
7%
5%
3%
The standard of the school building
Interest of teachers for my/our points of view
about my/our child's learning and
development
Certifications like ISO
Frequent parent-teacher meetings/
development meetings
Fun activities that are unrelated to schoolwork
% Top Box % Middle Box % Bottom Box

29. Strategy Planning Grid
Dummy Report
Communication by school to
me/us about my/our child's
development
Availability of proper
communication tool for me/ us
to inform the school about
my/our child's development
Frequent communication
between home and school
Meeting in person with
teachers at your child's school
Quick set up of meeting with
the school administration
Interest of teachers for my/our
points of view about my/our
child's learning and
development
Opportunity to discuss
teaching techniques with
teachers
Opportunities for me/ us to
influence the learning offered
to the child
The manner in which you are
met when you need to enquire
at the school
Frequent parent-teacher
meetings/ development
meetings
Access for me to teaching
materials (books etc.) that my
child has at the school
Involvement with a parent
group(s) at your child's school
Fun activities that are
unrelated to schoolwork
Implementation of parents
suggestions
Session for discussion about
your child's school with other
parents from the school
Suggestions by contact
teacher on how my/ our child
shall be followed up with
regards to learning and
development
Conversations with school
about what child's class is
learning at school
The standard of the school
building
79
81
83
85
87
89
91
93
95
97
75 76 77 78 79 80 81 82 83 84 85 86 87
IndexofImportance(II)
Satisfaction Index (SI)
NOW
NEAR FUTURE NOT SO SOON
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30. ThankYou !
For Details Contact
MarketWay Consultancy
M: +91-9820793948, +91-9833399622
E: info@market-way.in
W:www.market-way.in