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JOBS TO BE DONE
August 30, 2023
SAKSHI GOEL
AGENDA
• What
• Why
• When
• How
• Summary
© 2023 Daxko
ABOUT
Job To Be Done
or
JTBD
A lens that allows aspiring innovators see world differently
3
© 2023 Daxko
WHAT
People buy products and services to get a job done
– Accomplish task
– Achieve goals and objectives
– Resolve and avoid problems
– Make progress in their lives
– Functional aspect in a one’s life
© 2023 Daxko
WHY APPLY
– Unravels desire
– Customer experience
– Market prediction
– Fills marketing/sales and product gap
– Customer centric Roadmap
– Innovation
– Understand the Market
– Design for the Market
– Speak to the Market
– (Re)define Market
© 2023 Daxko
HOW
6
When website stuck, I want to redesign page
so I can make website look better and convert
more leads because I am driving the company
forward and makes me feel proud of the brand
and confidence. {social & emotional Job}
Before
Our automated billing is the best in the industry
After
Simple billing at the end of the month with less to no effort, thanks to our smart automation
When I go gym, I want customized plan
for myself because I want to be
healthy/feel stronger so I can easily get
down on the ground to play with my
infant grandchild. {emotional Job}
© 2023 Daxko
FRAMEWORK
1. Create Job Statement
2. Discovering through
Interview
3. Validation with Data
4. Identify Opportunities
5. Spin towards Solution
7
© 2023 Daxko
FRAMEWORK - EVERYONE
8
© 2023 Daxko
FRAMEWORK - YOURSELF
9
© 2023 Daxko
QUICK SUMMARY
🔥 Identify struggling moments
🫠 Habit of Present vs. Anxiety of New
💡 Frame a question
🫠 Find a pattern
📄 Don't have a set of questions
💬 Find out why users buy your product
10
LET’S TRY
TOGETHER
THANK YOU

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job to be done.pptx

  • 1. JOBS TO BE DONE August 30, 2023 SAKSHI GOEL
  • 2. AGENDA • What • Why • When • How • Summary
  • 3. © 2023 Daxko ABOUT Job To Be Done or JTBD A lens that allows aspiring innovators see world differently 3
  • 4. © 2023 Daxko WHAT People buy products and services to get a job done – Accomplish task – Achieve goals and objectives – Resolve and avoid problems – Make progress in their lives – Functional aspect in a one’s life
  • 5. © 2023 Daxko WHY APPLY – Unravels desire – Customer experience – Market prediction – Fills marketing/sales and product gap – Customer centric Roadmap – Innovation – Understand the Market – Design for the Market – Speak to the Market – (Re)define Market
  • 6. © 2023 Daxko HOW 6 When website stuck, I want to redesign page so I can make website look better and convert more leads because I am driving the company forward and makes me feel proud of the brand and confidence. {social & emotional Job} Before Our automated billing is the best in the industry After Simple billing at the end of the month with less to no effort, thanks to our smart automation When I go gym, I want customized plan for myself because I want to be healthy/feel stronger so I can easily get down on the ground to play with my infant grandchild. {emotional Job}
  • 7. © 2023 Daxko FRAMEWORK 1. Create Job Statement 2. Discovering through Interview 3. Validation with Data 4. Identify Opportunities 5. Spin towards Solution 7
  • 8. © 2023 Daxko FRAMEWORK - EVERYONE 8
  • 9. © 2023 Daxko FRAMEWORK - YOURSELF 9
  • 10. © 2023 Daxko QUICK SUMMARY 🔥 Identify struggling moments 🫠 Habit of Present vs. Anxiety of New 💡 Frame a question 🫠 Find a pattern 📄 Don't have a set of questions 💬 Find out why users buy your product 10