To gain a competitive advantage over their client's competitor and the competitor of their own client, the document recommends conducting analyses of both the competitor and the client's competitor. These analyses would help determine which service components provide the best competitive advantages and help create the best service for the client to gain an advantage over their own competitor. Conducting both competitor analyses would aid in designing a nice user interface and experience.

1. IM’s ClientIM
IM’s
Competitor
Client’s
Competitor
Support their N/W
Support their N/W
Business
Opportunities
Business
Opportunities
Competition
Competition
Competitor
Of IM’s Client
Client of
IM’s Competitor
=
Competition Flow

2. •To determine service component to make competitive
advantages over competitor: Competitor analysis
•To create a best service for client to competitive
advantage over their competitor : Client competitor
analysis
For Create Nice UI/UX Design both analysis is required.

3. Competitor Analysis