2. CONSUMER REASONS : TO DIY OR NOT TO DIY
More than 90% of homeowners
have attempted DIY projects in
their homes.
On average, this totalled about 18
home improvement projects over a
homeowner's lifetime.
41% said they’d do anything
that didn’t seem to risky or
dangerous.
50% said they’d tackle projects
that were easy to manage
38% of people spent
more time than they’d
anticipated on DIY
projects.
23% of couples argue
during the course of DIY
projects.
3. CONSUMER REASONS : MAJOR SACRIFICE
71% of Americans said they’d sacrifice at least one thing to hire home-service professionals for DIFM jobs.
(source : redbeacon)
20% would give up
sex for a whole year.
23% would give up
their annual work-
place vacation-day
allowances.
35% would give
up eating out.
36% would give up watching
their favourite sporting events.
56% would stay off
social media for a full
year.
4. CONSUMER REASONS : DIFM FOR HIRE
9 in 10 homeowners have hired home-service professionals to fix things in their homes. 64% of homeowners
said they planned DIFM projects within the year; nearly half said they’re more inclined to outsource this than in
past years.
64% said the most frustrating part
of hiring a professional is uncertainty
about faire pricing
42% said the time it takes
to find a great professional is
the toughest part
In fact, Americans would rather endure other life inconveniences
than handle the frustration of finding a DIFM pro :
24% would rather sit in traffic
21% would rather wait in line at the DMV
20% would rather go to the dentist
5. CONSUMER REASONS : PICTURE YOUR DREAMHOUSE
If DIFM professionals offered their services for free, end-users would jump at the chance to hire
professionals to tackle pesky projects.
6. BRAND REASONS
• Consumers have become drivers of innovation. End-users search for quality time, service & price
frustrations, willingness to spend and incapacity to deliver perfect DIY home projects (see slides consumer
reasons), sets brands & retailers in innovating mode.
• Instead of selling “product-as-a-service,” DIFM will deliver “product-with-a-service.” The result is awesome
customer experience that can only be delivered with a human touch. Because of the human component,
DIFM startups may take longer to scale, but once they do, they’re hard to replicate and have the potential
to be huge, dominant companies.
• DIFM is more than simple installation service offered by THAU. DIFM combines technology automation
(WLM) with specialized labor to deliver a complete solution to a business problem. It’s as much about
people-powered customer service as it is about product-powered efficiency. DIFM is sweeping the
consumer world and will do the same for the business world.
• Focus on sales : corporate mission. DIFM will control finance, installation and after sales.
7. • Creating added value to your value chain.
Activities in Value chain
Added
Value R&D
Design
Purchase
Production
Logistics
Marketing
Services
‘70
Current
Source : ‘Interconnected Economies Benefiting From Global Value Chains’, OECD 2013
BRAND REASONS
8. • AREA OF EXPERTISE
• Wood
• Garden
• Sanitair
• Electricity
• Interior
• SERVICE CALL CENTER
• 7/7 days reachable (= weekend call permanence)
• Inbound contacts via web, mail & phone
• Dutch, French, English speaking support
• Tasks : inbound call’s (consumers, field, dealer, client) , plannings,
technical support, complaint handling, reportings & quality control
• Quality checks by mail, phone, field control
• Integration of Social Media
MORE OPERATIONALS INSIGHTS
• PRODUCTS
• Dressings
• Sliding doors
• Wouden & laminated floor
• Garden houses & Carports
• Garden Robotics
• Sanitair (bath, shower, toilet,…)
• Electricity
• Interior
• Projects
9. • INSTALLATION CREW
• Experienced handcraft men
• On own payroll, no subcontractors
• Flexible team (Dutch, French speaking)
• Experiences siphoning between Retail – Do It For Me
• Digital reporting tools
• WAREHOUSE & LOGISTICS
• Warehouse management orders
• Planning & execution logistics
• Spare part available
• LEGAL, FINANCE & ASSURANCES
• Registrated as craftman for all expertise area
• Clear pricing, 6-21% TVA possible
• General conditions THAU not applicable. Special DIFM conditions.
• Complete assurance coverage
MORE OPERATIONALS INSIGHTS
